If you cheat, money will follow

"Lao Yu, are you under any financial pressure?" Chang Le asked.

"Boss, the funds are sufficient and there is no pressure. Let me report to you..." Yu Chengdong said.

"Lexing has sold 3 units since March, achieving sales of 29.36 billion yuan."

"Because the core components are independently developed and manufactured, and the cost is properly controlled, the profit of a single vehicle reaches 10%. At present, we have achieved a net profit of 38 billion yuan."

“参照9月的销售形势，10月、11月、12月三个月保守估计新增13万台销量。全年10个月实现550亿元销售收入、55亿净利润。”

"In addition, the 500 billion yuan previously given by the parent company still has more than 200 billion yuan lying on the account. Adding the net sales profit before the end of the year, there is a total of 300 billion yuan in cash that can be used at any time."

"This does not include the loan limit. The loan limit given to us by the bank is very high."

After Yu Chengdong finished his report, he was full of confidence in the future.

An automobile manufacturer with great ambitions and long-term planning must enter automobile events.

Chang Le had a similar idea a long time ago, but did not put it forward.

I don’t want to put too much pressure on Yu Chengdong and others.

Leda Automobile is a start-up but has not established a solid foundation. Rushing into competitions will affect its development.

After all, participating in automobile events not only tests management, but also consumes a lot of manpower, material and financial resources.

In the previous life, after Volkswagen initially got rid of the emissions scandal, it returned to the WRC with a budget of 1 million euros;

Geely also spent hundreds of millions of dollars on WTRC events;

F1 is definitely the most expensive sport.

Mercedes, Red Bull, Ferrari and other leading brand teams in the F1 arena spend US$5 million every year to maintain their competitive advantage.

As for the 24 Hours of Le Mans.

A racing car starts with a price of 1500 million U.S. dollars, and usually 3 units are prepared, totaling 4500 million U.S. dollars.

This does not include the research and development expenses, material loss expenses, etc. spent in the early preparation stage, as well as the driver signing fees.

However, the benefits of participating in car events for car brands are very obvious, even huge.

Conducive to technology exploration.

Racing R&D generally has the characteristics of regardless of cost, small scale, and sufficient resources, and bears the important task of exploring cutting-edge automotive technologies.

There are countless successful cases in history.

For example, disc automatic, four-wheel drive system, mid-mounted rear-drive layout, paddle shifters, rear wing, ERS energy recovery system, ABS, active aerodynamics kit...etc...

They were all born in motor sports and gradually devolved to the field of civilian vehicles.

In this sense, participating in event sports is part of technological research and development, rather than an independent individual.

Also beneficial for marketing communications.

There is a saying in the automotive industry: Win the race on Sunday and sell well on Monday.

It can be seen that car racing promotes car sales, which is simple, direct and crude.

Take the F1 race as an example.

There are more than 200 days of competition every year, 400 million live viewers, competition venues in more than 20 countries, and event broadcasts in more than 100 countries...

This kind of marketing coverage is difficult to match with TV commercials.

Mercedes' participation in F1 cost a lot of money, but it brought an advertising value of US$15 billion and became a publicity point in the streets and word-of-mouth.

More conducive to brand building.

Generally speaking, brands that can participate in automobile events have technical strength and technical reserves to a certain extent.

Through competitions, it is more conducive to shaping and strengthening the brand's technical image.

For example, Audi's Quattro four-wheel drive system was used in WRC events and was a hit. It is still used today and has become the core label of AUDI.

Many cars have a gecko on them, which is actually a symbol of the Quattro four-wheel drive system.

Toyota participated in the 24 Hours of Le Mans and used a hybrid system to defeat the rising Porsche.

The Toyota brand has also become the representative of hybrid systems. When talking about hybrids, the first thing that comes to mind is Toyota.

After Honda rolled off the production line of its second production car, it announced its participation in the F1 race a year later.

It uses a turbocharged engine code-named RA167E, with a displacement of 1.5T and an explosion of 1050 horsepower, making it unbeatable in one fell swoop.

The FIA ​​has revised the competition rules and requires all turbocharged engines to limit the boost value to 2.58.

However, the concept of "Honda Black Technology" has been deeply rooted in people's hearts.

In addition, Mazda rotary engine, Subaru boxer engine, Mitsubishi Lancer EVO.

In particular, the Lancer EVO is still the memory and sentiment of a generation and has become a masterpiece of high-performance cars.

Its rally pedigree and modification potential are regarded as one of the sacred cars by car fans.

After so many years, the Lancer EVO has not only maintained its value, but also appreciated, making it a good investment.

After learning about the current development of Leda Automobile, Chang Le took Jiang Xia away and went to Pingtou Ge Research Institute.

Jiang Xia said nothing while driving in the Leda car.

After sitting in the car and leaving, Jiang Xia talked more.

"Chang Le, Mr. Yu is so awesome. It has only taken more than half a year to develop Leda Automobile to this point."

"Before, when I was working at Juchang, he was a pioneer and pioneered the territory for Juchang's wireless department. When we wanted to poach him, Juchang refused to let him go."

"Then why did it come again later?"

"Because we gave him enough money. For him, we spent an extra billion US dollars before Juchang released him."

"Ah?" Jiang Xia was dumbfounded.

"Do you think it's expensive?"

"Yeah, I never thought that a person could be worth 10 billion US dollars." Jiang Xia nodded.

"A thousand pieces of gold are easy to come by, but a general is hard to find. Now you have seen the results, and with him, there is no lack of advertising effect. How much advertising expenses can be saved?"

"Haha, I often see Mr. Yu's scarves online." Jiang Xia laughed:

"He is an interesting person. Every time he sends a scarf, there are always a lot of comments. Sometimes I can see him quarreling with netizens."

"This is the strategy. In the Internet age, attention is traffic, traffic is hot spots, and hot spots represent value and can have a publicity effect."

While the two were talking, they came to Pingtou Ge Research Institute.

The Pingtou Ge Research Institute has been relocated from the bustling Jiangnan University to the Leda Materials Factory in the northern suburbs.

At the extension of the material factory, a new research building, comprehensive building, apartments and corresponding supporting facilities were built.

The overall conditions have improved a lot compared to before, and safety has also been greatly improved.

Seeing Liu Chaoyang, Liu Chaoyang wanted to summon the researchers to meet with Chang Le and Jiang Xia, but Chang Le stopped him.

"Don't bother me. I'm here just for a casual look. Let me introduce you first. The person next to me is Jiang Xia, my girlfriend."

"Xiao Xia, this is Liu Chaoyang, the dean of Pingtou Ge Research Institute. You should have heard of him."

Jiang Xia nodded: "Dean Liu, nice to meet you."

"I heard Chang Le tell you many times before that the last project was successfully developed and made great contributions to Leda Automobile's foothold in the industry."

"Haha, thanks to the boss, thanks to Miss Jiang. It's our first meeting. Nice to meet you." Liu Chaoyang said.

"Please take care of me!"

"Please take care of me!"