If you cheat, money will follow

XNUM X Year X NUM X Month.

The much-watched annual grand finale of the automobile industry - the Yangcheng Auto Show has kicked off.

As the last large-scale auto show in China during the year, the Yangcheng Auto Show has received great attention, deep participation and comprehensive efforts from domestic and foreign car companies.

900 exhibition vehicles, 600 parts companies and automotive supplies manufacturers are all on display.

Almost all executives of well-known domestic and foreign brands attended.

They also include the global presidents of major international manufacturers such as Mercedes, BMW, AUDI, the Japanese trio, Mazda, Volkswagen, and General Motors.

The ones receiving the most attention are naturally Leda Automobile, Yu Chengdong and the new B-class cars that will be released soon.

Wherever Yu Chengdong went, he was surrounded, questioned, and interviewed by reporters.

Yu Chengdong smiled with joy.

Why is it getting so much attention? Because of sales.

In the past golden autumn October, Lexing’s sales reached a record high.

With the sales volume of Taiwan god level, you can climb high and look far away, and see the mountains and small mountains at a glance.

This dwarfed Tokuhara, who was confident and arrogant.

Its sales volume of 2.32 units was eclipsed.

By November, Lexing's sales were down slightly.

However, sales in Taiwan still lead the rankings.

Unlike before, this time the decline was not described or reported by the media with negative words such as "cold, cold winter, sudden drop, heavy setback, fall".

On the contrary, some media are convinced that there is no suspense in the A-class car market.

In the next few years, the world will be dominated by Lexing, unless Leda Auto makes a mistake.

Behind the scenes of the car show to promote the new Lexi.

Yu Chengdong came to the Yangcheng Auto Show in person to host the new car launch conference.

At the press conference, the audience was packed with people ready to go.

Among those present here are many senior executives from friendly businesses.

They are also very curious about what kind of B-class car Leda Automobile will launch.

And what impact it will have on the increasingly fierce B-class car market.

After the press conference started, Yu Chengdong was dressed in a simple suit, with a confident smile, and walked into the dance center of the venue with a domineering step.

Suddenly, there was a wave of applause and a roar of people in the venue.

At the right time, behind the curtain behind Yu Chengdong, a short commercial for Lechi was broadcast.

The clip ends.

The theme of "acting in response to the trend and taking advantage of the trend" stayed in the center of the curtain.

Gold lettering on a black background, full of B boxes.

When the applause stopped and the scene was quiet, Yu Chengdong said in a slightly excited tone:

"Welcome to the new car launch conference of Leda Auto. I am Yu Chengdong, chairman and CEO of Leda Auto."

applause.

“Two years ago, at the warm invitation of Mr. Zeng of Leda Investment and the sincere encouragement of Mr. Ren, I crossed over from Juchang to Leda Automobile.”

"I remember that the outside world was generally not optimistic about me at that time."

"The outside world thinks that I am a manufacturer of communication equipment. How can I manage a car manufacturing company well?"

"In the face of doubts and slander, my partners and I, as well as more than 4000 R&D engineers, withstood the pressure, worked hard, forged ahead with determination, and moved forward with determination..."

"After more than 400 non-stop days and nights, we launched Leda Automobile's first mass-produced car, Lexing."

applause.

“As soon as Lexing was launched, it surpassed our own and everyone’s expectations and achieved unprecedented success.”

"Consumers' enthusiastic support and sincere dedication have enabled Lexing to achieve an astonishing sales record in nine months."

"On average, each platform..."

"Such sales performance should be unprecedented in the domestic automobile market, and I believe no one will surpass it for a long time to come."

applause.

"Lexing's success has given all our colleagues at Leda Automotive great confidence."

“Let us realize that it’s not that we can’t build a car or that we can’t build a good car. As long as we put our heart into it, we can build a good car.”

"Let us realize that as long as we maintain respect and enthusiasm for technology, we will be able to create good cars that consumers love."

applause.

“If Lexing’s success is due to taking advantage of the trend, then we define the new Lechi as taking the lead.”

As soon as he finished speaking, the staff slowly unveiled the red silk cloth on the exhibition car in the center of the stage.

Under the focused light, a gleaming silver Lexi came into view.

The appearance continues the Lexing style and is not eye-catching.

At least compared to the stunning performance of Lexing when it was launched, the effect is much worse.

However, a flatter design, simplified dragon eyes, dragon body, dragon tail shapes...

As well as the effect of the elongated body, you can still feel the strong sporty style.

Therefore, the polite and courteous audience responded with warm applause, so as not to let the scene become cold.

Next, is the point.

In the next hour or so, Yu Chengdong's masculine temperament burst out.

He introduced every performance parameter, every upgrade experience and every technical detail of Lechi in a thorough and familiar manner.

In the introduction, the words are full of confidence, the expression is full of pride, and the emotion is full of excitement, which is beyond words.

“The entire series comes standard with a 2.0T engine and an 8-speed dual-clutch gearbox…”

"Specially equipped with infinite ejection mode..."

“285匹马力、410牛米扭矩，0-100公里加速仅需5.5S”

The scene was suddenly filled with cheers and exclamations.

"Damn it, it's Leda as expected. The level of dedication to the steel cannon is unparalleled, and its performance has been improved again."

"Mr. Yu, you're awesome."

"With this performance, what kind of imported small steel cannon do I want?"

"Hey, what a pity, I just mentioned Le Xing."

"It all depends on the price. As long as the price is affordable, I will build a whole car."

"Tsk tsk, no wonder it can seconds the Z4 so that the tail of the Z4 cannot be seen. This is no longer a family car."

Off the court, executives of BBA and other luxury brands were not surprised by this parameter.

As long as the company strategy allows and the materials are in place.

Experienced engineers can easily tune up performance monsters with 300, 400, or even 500 horsepower.

The only thing that is difficult is that the cost is difficult to control and there is no market and commercial value.

These executives do not doubt the veracity of Lucky's parameters.

Dismantling Lexing for research and testing is the same thing that many car companies are currently doing.

They are not worried about whether Lechi's listing will impact their own product market.

For these luxury brands, what they sell is not cars, but brands.

And the recognition and feelings attached to the brand.

The faces of some popular car company executives at the scene darkened.

It is not difficult for them to make a B-class car with such performance.

The difficulties are cost, fuel consumption, reliability and durability after material stacking.

"Leda Auto is so rude."

When Yu Chengdong introduced: "Fuel consumption has been further optimized and reduced compared to Lexing, as low as 6.5L/100 kilometers."

Luxury brand executives are moved by this, and this is what they pay most attention to.

The faces of the executives of popular car companies were completely downcast.

"It's really rude of Leda Auto to do whatever you want with the help of materials!"

When Yu Chengdong said the price of "18.18 yuan-24.98 yuan"...

Luxury brand executives have relaxed expressions, smiles on their faces, and no fluctuations in their hearts.

Still will. Take the initiative to applaud enthusiastically along with the audience.

"Well done!" This is their voice.

Potential customers of the Lexi will not consider luxury brands at all, and this has nothing to do with the quality of the car itself;

Potential customers of luxury brands have always had a dismissive attitude towards Lucky. This has nothing to do with the quality of the car itself.

The executives of popular car companies immediately stood up and left angrily.

"It's so disgusting and so disrespectful."

Such pricing is too targeted.

The pricing range is 18.18 yuan to 24.98 yuan, which is comparable to the pricing range of 17.98 yuan to 26.98 yuan.

The starting price is higher and the maximum price is lower. What kind of attitude is this?

Tit for tat!

Simply unreasonable!

Finally, Yu Chengdong concluded:

"We believe that as long as we maintain an attitude of continuous innovation and the confidence to climb..."

"Meet consumers' demands for automotive performance and cross mountains and seas in the pursuit of performance..."

“You will definitely be able to respond to the trend and take advantage of it!”

"See you next time, friends!"

The press conference was a success.

On the day of the press conference, orders for Lechi exceeded 3 vehicles.