If you cheat, money will follow

At around 10 o'clock in the evening, Chang Xueqin returned home with his briefcase.

Tan Xiaoya joked: "Hey, it's quite early to come back today."

Chang Xueqin put down his briefcase and said with a smile: "Haha, Lezi and Xiaoxia are back, so I will end the meeting early."

Chang Le congratulated: "Congratulations, dad. Now your title is justified. How do you feel?"

"Feelings? It's almost the same as before, but there are more things going on." Chang Xueqin said.

"About? Impossible, you have to keep your word now." Chang Le said.

"Haha... you kid." Chang Xueqin laughed:

"By the way, I also want to ask you and Xiaoxia, how do you feel about returning to Changning this time?"

Jiang Xia made a glass of milk from the kitchen and brought it over: "Dad, drink a glass of milk."

"Okay, thank you Xiaoxia, please sit down too. Let's talk with Chang Le about our feelings about the current changes in Changning." Chang Xueqin took the milk and said.

"Dad, I just told my mother about this." Jiang Xia nodded and said:

"I personally think Changning's tourism industry should be on the rise. It's so lively and there are people everywhere."

"Xiaoxia, if you say that, your dad will definitely be proud." Tan Xiaoya said.

"There must be a bit of pride, after all, you have put in so much effort." Chang Xueqin continued:

"As for whether it is up or not, it is difficult to say now. It can only be said that it has achieved initial results."

"How to stabilize the follow-up, avoid short-lived flash in the pan, and achieve long-lasting effects is more important."

"Lezi, what do you think?" Chang Xueqin continued to ask:

"In a few days, China News Service will come down for an interview and do a typical report on Changning Cultural Tourism. I have been thinking about this issue during this time."

"Dad, I think so..." Chang Le said:

"The current popularity of Changning City and the influx of tourists are the short-term effects brought about by movie traffic."

"Management that is friendly to the people and an environment that is good for the people can only be considered the icing on the cake. After becoming popular, it will cool down sooner or later..."

"Yes, this is inevitable." Chang Xueqin nodded: "What should we do?"

"To turn the popularity into a long-term success, I personally think we can work in two ways." Chang Le said:

"The first one is to take the wrong approach. Give the city of Changning a cultural symbol that is different from other cities, so that people will think of Changning when they see this symbol..."

"On the contrary, when you see Changning, you will naturally think of this symbol, giving people a reason to come." Chang Le continued:

"For example, take "Border Town". The novel uses simple and bright words to narrate a pure love story that is as clear as water and deeply touching...it has attracted countless young men and women to yearn for it and rush to it one after another."

"No matter how the times develop, this story is a symbol of that border county. It represents a symbol of pure love that no one can replace."

""I Want to Be With You" essentially follows the same path as "Border Town", but there are essential differences."

"The former is a commercial love movie with a sensational and cliche plot, which is outdated and destined to be washed away by time;"

"The latter itself is a literary work that has been accumulated over time, lasting and passed down from generation to generation."

When Chang Le said this, Chang Xue's diligence was still not exhausted. He noticed that Tan Xiaoya looked unhappy and immediately pulled Chang Le out of the living room:

"Lezi, let's go to the study and continue chatting."

The two came to the study room, and Chang Xueqin continued the topic:

"Lezi, the first approach does make sense. Literary works can indeed become cultural symbols of a city, lasting and irreplaceable."

"But there is a problem. There are few literary masters, and literary works that can be preserved over time are even more rare. This is very difficult."

"Indeed, so there is a second way." Chang Le nodded and said:

"The second way is to fight as a whole and make full efforts in urban quality, product supply, cultural connotation and other aspects."

"Actually, every city is making efforts and building momentum for this work. The key is who can do it better, better, more accurately and more meticulously."

"In terms of urban quality, it is natural to promote the reputation of the city by improving the overall quality of the city and convert traffic into retention."

"This can be divided into two aspects. On the one hand, it is the quality of urban hardware, such as infrastructure, public facilities, scenic spots, etc..."

"Another aspect is management style, service quality, etc."

"This is definitely a long-term, ever-changing grand issue that requires long-term investment and tests a city's financial strength."

"In terms of product supply, in short, we will provide what the masses need, and we will follow a market-oriented approach."

"Huh? We will provide whatever the masses need. This sentence is well refined and I use it." Chang Xueqin's eyes lit up after hearing this.

"Haha, you can just use it. I don't charge royalties." Chang Le said with a smile.

"Haha, brat."

"In the final analysis, the existing product supply in Changning City, such as Wangyue Mountain, Hot Spring Town, Qingshui Lane, etc., are all traditional attractions that lack characteristics and topics, and are not irreplaceable."

"Therefore, it is necessary to further expand product supply. Largely, music festivals and competitive events can be held every year to build reputation and brand, etc...."

"On a small scale, we can also focus on catering, snacks, etc. to cultivate some influential brands with local characteristics. The combination of this series of large and small brands will become the brand of Changning city and enhance product supply capabilities."

“In terms of cultural connotation, it doesn’t have to be classical culture or traditional culture, it can also be popular culture and popular hot spots.”

“Give products and brands connotation and dig deeper.”

"What should I do if there is no culture or hot spots? Create it! For example, the cafe in Qingshui Lane where Li Feiyang and Lin Xiaoxiao dated has no culture itself, but as soon as the movie is released, won't it become a hot spot?"

"The owner of the coffee shop in Qingshui Lane has made a lot of money, and it has become a must-visit place for many crazy men and women." Chang Le said, becoming interested.

"We can take the initiative to invite some well-known crews to shoot movies in Changning from time to time, and we can also invite some popular novel writers to create some romantic and pretentious literary love stories with Changning as the background..."

"You can also invite some beautiful girls to Changning to shoot landscape movies and spread them on the Internet... Through this series of quantitative accumulation, qualitative changes will occur."

"Over time, a series of hot spots, focuses, and brands can be created;"

"Over time, the outside world will form inertia thinking that Changning is fun, Changning is good-looking, there are many beauties in Changning, and Changning is very artistic..."

After Chang Xueqin listened, he nodded and said: "It makes sense. It is more relevant to the times than I think, and it is also more comprehensive. It seems that you think a lot."

Chang Le said: "I am just thinking wildly. Whether it can be realized and implemented is still unknown and needs to be tested in practice."

Chang Xueqin said: "I think it is still feasible. Before, you suggested that it could be promoted through movies. Looking at it now, the effect is remarkable."

"Let me ask you, what type of music festival are you talking about? Will a pop music festival be too expensive?"

Chang Le said: "There is no need to invite big stars or singers. My idea is to misplace competition. Folk music festivals can be held regularly, and folk singers with a certain reputation can be invited to Changning to link Changning with folk songs and literature."

"Dad, now the tourism industry is competing to see who can capture the hearts of young people, and literature and art are the most effective means."

"Who among the young people nowadays is not sullen? Who is not moaning in pain?"

"Haha, Lezi, according to what you said, you are also boring?" Chang Xueqin laughed

"Haha, somewhat." Chang Le said frankly.