If you cheat, money will follow

After determining the general principle direction, further negotiations begin.

Cherry requested that Leda Automobile not only play an OEM role in the joint venture, but should send a certain number of R&D engineers to the joint venture.

Work together with Cherry Company to develop and develop new technologies.

R&D results, intellectual property sharing, and profit sharing.

Obviously, Cherry Company wants to use the R&D strength of Leda Automobile to break the development stereotype and achieve new breakthroughs.

As for Cherry Company, in addition to sending R&D engineers to the joint venture, it will also build a new production base in the north of Jiangzhou, adjacent to the Jiangzhou base of Leda Automobile.

The main purpose is to improve the industrial layout, expand supply channels, and reduce supply costs.

The negotiations lasted for one month, and an agreement was reached on Children's Day, June 1.

Then, Leda Automobile and Cherry Company jointly held a press conference to announce the establishment of a joint venture powertrain company called "Leqi Power".

Leda Auto holds 51% of the joint venture's shares, while Cherry holds 49%.

After submission to relevant departments for approval, the joint venture will be established in the second half of the year.

The joint venture is located in Jiangbei Automobile Industrial Park.

It is jointly led by Leda Automobile and Cherry, and the board members are appointed by both parties based on their shares.

The joint venture will operate independently, form an independent operations management team, and formulate and execute development strategies independently.

At the press conference, Leda Automobile and Cherry also announced that after the establishment of the joint venture, the intellectual property rights related to the powertrain field will be placed in the joint venture.

The joint venture will develop powertrain technologies that are in line with future trends and meet various market needs.

Relying on the complementary product portfolio and business layout of both parties, the joint venture will provide various powertrain services to Leda Automobile and Cherry Company.

Leda Automobile and Cherry Company will also establish long-term purchasing cooperation relationships with the joint venture company.

The purchased products include passenger car engines, gearboxes, steering systems, braking systems and other parts.

At the press conference, Cherry also separately announced that it will build a new automobile production base in Jiangbei Automobile Industrial Park.

The new production base will strengthen the cooperative relationship with its partner Leda Investment, optimize the industrial layout, expand supply channels and reduce supply costs.

Jiangzhou City W Secretary Xiao Henghua attended the press conference. He kept smiling throughout the process, his face was red and his spirit was bright.

After the press conference, a reporter specifically interviewed Xiao Henghua and asked whether the cooperation between the two companies involved government matchmaking.

"We have indeed worked hard in this regard and tried our best to promote the cooperation between the two companies, and have achieved good results." Xiao Henghua said:

"Of course, the two companies chose to establish a joint venture in Jiangzhou mainly out of market and development considerations."

"This shows that Jiangzhou has made great progress and positive results in focusing on research and development, gathering industries, attracting talents, and optimizing the environment."

"Jiangzhou will do its best to ensure the cooperation between the two companies and provide better supporting services and a more relaxed government environment..."

Xiao Henghua continued:

"Leda Automobile and Cherry Automobile are both star enterprises of domestic independent brands."

"We have deep strength in talent, technology, manufacturing and other aspects."

"The two companies' choice to set up a joint venture in Jiangzhou and engage in in-depth cooperation is a recognition and encouragement for our industrial development and government environment in Jiangzhou."

"We will adhere to the established positioning as a highland for the development of the automobile industry, consolidate Jiangzhou's development advantages in the field of industrial manufacturing, and expand and enhance the agglomeration of the automobile manufacturing field."

There were no signs or symptoms before the press conference.

After the press conference, the industry quickly aroused an uproar.

The so-called insiders look at the door, while laymen look at the excitement.

For melon-eating netizens, what they see is the excitement.

"By the way, Leda is so rich, does he need a joint venture?"

"No one company can solve all problems. Cooperation is an inevitable trend, but I didn't expect it to be Cherry. Their development has not been very good in recent years."

"How bad is Cherry? What do they have that Leda would like?"

"Cherry is considered a clean stream among independent brands and has accumulated technology. Through this cooperation, I believe we can solve the problems they face and improve product competitiveness."

"Indeed, don't look down on Cherry. The first engine and gearbox produced in China were both produced by Cherry. Without any technical strength, would Leda be interested in it?"

"Cherry's current problem is not a technical problem at all. No one questions their technology, but the design. Changing the designer is the first priority."

"I always feel that it is not as simple as technical cooperation."

"Come on Luca! Come on Cherry! Provide better products to our consumers."

The cooperation between Leda Auto and Cherry is not good news for foreign brands.

This is not a conspiracy, but a naked conspiracy.

"Baka, their intention in this cooperation is very clear, which is to supply that kind of material for cherry to improve market competitiveness, occupy more market share, and squeeze our market space."

"Yes. The rise of Leda Automobile mainly captures our market. Their pricing strategy is too targeted."

"So what are our countermeasures? How far has the material been reverse engineered?"

"President, I'm sorry! I still have no idea."

"Idiot! How much time have you been given? It's been 2 years and there's been no progress!"

"Hi! Just like at the beginning, our engineers still don't understand how these two materials are fused together. There is no clear preparation idea, and it is very difficult to reverse it!"

In short, the door is not yet open.

"What other methods are there?"

"President, those who know the preparation ideas and methods have been closely protected. Our people will be targeted as long as they get a little closer. Moreover, they never leave the country."

"What about the North American side? They didn't take any action?"

"President, they don't seem to be in a hurry. There has been no movement for a long time. Maybe they are waiting and watching."

"Wait and see? Shameless! They must want to wait until we succeed before putting pressure on us and asking for it directly. This is safer."

"Hi! President Yingming!"