If you cheat, money will follow

The day before the investigation team left for Changning.

Thousands of miles away in France, exciting news came.

In the 2013 WRC France, Ogier won the championship with a 32-second lead.

And then won the 2013 WRC driver championship ahead of schedule.

Leda Racing Team won the 2013 WRC manufacturers championship ahead of schedule due to the outstanding performance of Ogier and Latvala.

The moment has finally arrived.

Although everyone has known since the start of the race that this scene will come sooner or later as the Leda team dominates the WRC arena.

However, when it does arrive, it is still exciting and exciting.

TV CC immediately included this news during the commercial break of the popular TV series.

In the news reports, there are also live interview footage sent back by reporters from the front.

In the picture, Ogier and Ingrassia stood on the roof of Lexing R-WRC, spraying champagne symbolizing championship and victory, and accepting the blessing shouts from the onlookers.

Behind them, the huge red flag became the perfect footnote to this historic moment.

When being interviewed by a TV reporter, Xu Min, the R&D director of Leda Automobile and the director of Leda Racing Team, looked excited, her voice was choked, and her eyes were moist.

"Sorry, I'm a little emotional right now. I have to sort out my emotions."

"It doesn't matter. Now that Leda Racing Team is the champion, you should be excited. We are waiting for you."

After Xu Min sorted out her emotions, she said in front of the camera:

"In the 40 years since the WRC event was established, except for the first edition, no car brand has ever won the championship in its first year of participation."

"In this sense, we, Leda Auto, have withstood the tests and challenges, and we have made history and created records."

"Before the game, no one was optimistic about us."

"We ourselves also have the mentality of focusing on participation. After all, our opponents are car manufacturers with history and experience like Volkswagen and Ford, as well as car brands like Citroën that have dominated this event for many years."

“But now, the Leda Racing Team from China, with a brand-new car, a brand-new team, and the drivers who participated in the design of the car for the first time, has climbed to the top podium, creating myths and miracles that are destined to be indelible... "

"Because of this, audiences around the world know about Made in China and the Leda Racing Team..."

Domestic, Zhangzhou.

Members of the investigation team are also watching the news.

Team leader Li asked a young team member: "Is there no such thing in the history of WRC? Is this the first time for Leda Racing Team?"

The young team member thought for a while and said: "Excluding the first session, you can say this. Moreover, from our domestic perspective, it is definitely an unprecedented historical record and can be recorded in the annals of history."

"Oh..." Team Leader Li looked calm, his eyes full of wisdom flashing.

That night, many Lexing or Lechi suddenly appeared on the streets of countless cities across the country.

These Lexings or Lechis are either equipped with very exaggeratedly large rear wings, or have colorful WRC champion embroidery on the body, or the mufflers are disassembled, making a rumbling sound.

These Lexings or Lechis shuttle through the streets and alleys of the city. When they meet each other, they sound one long and two short horns, open the car window and shout: "Leda is awesome!"

The owners of Le Xing or Le Chi, the spirited young men, all have proud faces.

These prides come from a strong sense of national pride and the fact that the models they drive have the same lineage as the WRC champion models.

Energetic young men were running around in the streets, and the traffic police began to get busy.

And the middle-class people who drive BBA, when faced with various challenges such as traffic jams and overtaking, complain inwardly: "Look, look, what kind of qualities do they have!"

In Changning, Haizhou, Tongzhou, Jinshan and other places, celebration banners were immediately hung at the gates of the Leda base:

"Warmly congratulate Leda Racing Team for winning the 2013 World Rally Championship (WRC) championship!"

And at Jiangzhou headquarters.

Office buildings, R&D buildings, and production workshops are brightly lit.

Yu Chengdong convened a meeting with board members including Dai Fan, Liu Weijun, Lin Jianyu, Wang Jingyi, and Zhao Ning.

The faces of the board members who attended the meeting were filled with joy, and Yu Chengdong even talked about being "far ahead":

"This is the history of Leda Automobile, the history of our national automobile industry, and the history of our country... We are far ahead, an unbreakable lead!"

Of course, when Yu Chengdong summoned the board members, he certainly didn't do it to listen to him saying that they were "way ahead", let alone to brag and slap each other in a boring way.

Instead, study the suggestion made by sales director Lin Jianyu: price reduction promotion.

At this time, no one thinks that the price reduction promotion will affect the brand image, but it will have greater benefits.

On the one hand, taking advantage of the opportunity to win the championship, squeeze the market share of competitors, especially joint venture brands;

On the other hand, it can also be called as giving back to consumers.

It can not only squeeze competitors, increase market sales, but also win a reputation for profit sharing, so why not do it.

Therefore, after the meeting ended that night, the official website of Leda Automobile issued an announcement:

“为庆祝我司旗下乐达车队荣获2013年世界汽车拉力锦标赛车队总冠军和车手总冠军，从2014年1月1日至2014年2月15日止，旗下全线车型（乐行、乐驰、乐途、乐程）开展让利回馈活动。”

"Anyone who purchases any Leda car model from an officially authorized dealer during this period can enjoy a 8.8% discount on the official guide price, plus 4 free basic maintenance sessions. For details, please consult the authorized dealer in each city."

This announcement, one minute after it was released, had a click-through rate of over 100 million.

Then, major media reprinted it one after another.

Then, one spreads to ten, ten spreads to hundreds, hundreds spreads to thousands...

On New Year's Day in 14, Leda Auto's 4S stores in various cities were packed with people.

Since the launch of the first Lexing car, Leda Auto has never offered any form of cash discount or comprehensive discount, which has become a wonder in the domestic auto market and has also objectively formed the inherent concept that Leda Auto does not offer discounts.

Now that the discount is here, you can earn it if you buy it.

It's probably human nature. What you can't get is always affectionate.

Even if you encounter cold looks or blank looks, you will still be the same.

On the Internet, a netizen asked a question on a Q&A website:

"The Leda team won the WRC championship for the first time in the competition. Why is there still so much criticism?"

Well, despite the extremely high sales of various models of Leda Motors, it has never fallen from the top of the rankings.

The vehicle performance is also amazing.

Whether it's daily travel, critical speeding, or track excitement, it won't disappoint.

But the scolding on the Internet never stopped.

In response to this question, netizens responded:

Netizen A: "You shouldn't ask this question. You should go to the road and take a look. What kind of virtues do the people driving Lexing have? Stopping, changing lanes on solid lines, speeding, running red lights... Who would treat the road as their own home?" Do you like it? It's useless to scold the car owner. People can't hear it, so you can only scold Leda. Who said the car was produced by Leda?"

Netizen B: "What does the Lexing R-WRC championship have to do with the Lexing you drive? You and your brother were born to the same mother. Your brother graduated from Qingbei and worked in a factory making tens of thousands a month. You went to a technical school and worked in a factory. Thousands of screws per month, do you think you are your brother?”

Netizen C: "WRC racing cars and the Lexing you drive are not the same thing at all. For example, the limited edition Lexing R has abnormal performance, but when you go on the track with the Lexing R-WRC, you can't even see the taillights. The underlying logic of the former is cost , control costs to maximize profits; the latter does not care about cost or durability, crazy stacking of materials and stacking technology, are the two the same thing? "

Netizen D: "That's right. Citroën has become a road dominator in WRC, and even the champions have been spared. Look at Citroën's sales in China, how many people have taken a direct look at it?"

Netizen E: "I think the sales volume may be too high and it has taken away the market share of other brands. It is normal to spend money on it. However, Leda Automobile's cars are still acceptable, with appearance, space, power, fuel consumption... completely It has no shortcomings, especially the balance between power and fuel consumption. It’s simply abnormal. It’s just too abnormal. Who would you blame it for if you don’t criticize it?”