If you cheat, money will follow

In 2014, several major independent brands have begun to grow rapidly, and their technology accumulation is very fast.

However, some brands still have path dependence and have not completely gotten rid of the copycat habit.

For example, the Lifang 820 looks exactly the same as the A6, regardless of the front face or the side face, and it is mounted on the exhibition stand majestically;

The Lifang X50 is also very similar to the Kia Smart Sport.

Then look at the famous tape measure factory.

Based on the COPY, Lifang will add its own design concepts appropriately to ensure that it is generally consistent with the target model but has differences in details.

However, the tape measure factory gave full play to the function of the tape measure, and the details are almost exactly the same as the target model.

For example, T600 and Touareg are like twins.

Whether it's the layout, headlights, grille, bumpers, or fog lights, they are almost interchangeable.

We must talk about the difference, that is, the logo of China Open is different.

Cherry is here too.

With a new design concept and a new Ruihu 3.

Objectively speaking, Ruihu 3 is the most classic SUV model among independent brands and has written brilliant records.

It has been on the market for more than 9 years and has sold more than 60 units. It is exported to more than 80 countries and regions as an export inspection-free model.

It is the most exported independent SUV model in China, and it is also the first SUV model to enter the European market.

At this auto show, the new Ruihu 3 adopts a design language that combines "spirit" and "form". It is developed and built based on the forward system, obviously getting rid of the RAV4 style.

In appearance, in addition to showing its own family characteristics, the body lines are tougher, more slender and coordinated.

On the interior, the design, materials, assembly process and other aspects give people a refreshing feeling, and the configuration has also been greatly improved and improved.

Especially the function integration of the large central control LED display shows that Cherry is moving towards digitalization.

The biggest selling point, of course, is power.

It is different from the old Ruihu 3.

The new Ruihu 3 uses the power system provided by Lucky Company - a 1.4T engine, which can burst out 190 horsepower and 300 Nm of peak torque.

The gearbox uses a self-developed CVT gearbox. With the blessing of black technology materials, the engineers finally have room to show off their tuning skills.

The acceleration performance of 6.5 seconds has basically reached the upper limit of family front-wheel drive cars.

Soon he will look up. No matter how fast it is, the price range of 7-10 will not be affordable.

Cherry also knows the biggest selling point of this car, so it hypes its powerful power performance.

Although the 6.5-second acceleration performance is not impressive enough in front of Leda Automobile's products.

But they firmly believe that tuning the radical CVT gearbox will definitely bring consumers a surprising experience.

This kind of surprising experience is difficult to achieve even with a dual-clutch.

When you step on the accelerator slightly, you get peak torque without any lag. Who can stand this?

However, there were not many people at the cherry booth.

A few people scattered here and there, looking at the flowers and passing by.

Or because of the CVT.

What does CVT stand for?

It means lack of power, slow acceleration, and easy damage.

Since Cherry successfully developed and applied CVT, this transmission has been associated with various common problems.

Without the blessing of feelings and beliefs, it caused dissatisfaction and complaints from many car owners, which had a considerable negative impact on the brand image.

Leda Motors did not launch new models at this auto show as usual.

Just put the facelifted Lexing, Lechi, Lotto and Lechen on the exhibition stand, with detailed adjustments to the appearance and interior, and almost no changes to the power system.

Yu Chengdong did not come to the Beijing Auto Show either.

He is concentrating on organizing R&D engineers to make big moves.

According to him, the results and records of WRC have become the history of Leda Automobile.

Leda Auto should look forward and keep moving forward.

What's more, the perfect combination of CVT technology and ceramic aluminum materials has brought endless reveries to engineers.

Objectively speaking, WRC's achievements and records have been solidified into the brand image of Leda Automobile, which in turn affects consumers' perceptions.

Even though there are no new models on the market, the Leda Automobile booth is still crowded.

The LED display screen behind the Leda Automobile booth also looped through the exciting scenes of the Leda team in the 2014 WRC this season.

In 2013, Leda Automobile participated in WRC for the first time and won the annual championship, which greatly enhanced the brand influence and strengthened consumers' awareness:

Leda Automobile has reliable performance and is trustworthy!

In 2014, Leda Racing Team continued to go all out and attack strongly.

Its drivers won the championships in the first four races, giving the Hyundai team, which had just entered the competition and was full of confidence, a decisive start.

The first stop is still Monte Carlo.

The tarmac under the heavy snow caused big trouble for many riders.

Among them is the new world champion, Ogier.

Ogier had a bad start due to wrong tire selection and dropped to 9th place.

Leading the way is French driver Bouffier, who competes as an individual.

However, Ogier adjusted and corrected his mistakes - changing to snow tires, chasing strongly, successfully reversed, and won the Monte Carlo stage championship.

Buffier finished second.

Citroën driver Mick reached the podium for the first time in his career, finishing third overall.

The second stop is the Swedish ice and snow track.

The three drivers of the Leda team, Ogier, Latvala and Mickelson, occupied the top three positions on the first day of competition.

However, Ogier, who was in the leading position, made a serious mistake on the second day of the race - he crashed into a snow pit and gave up the lead to Latvala.

Latvala and Mickelson played steadily without any mistakes and ran smoothly across the finish line.

In the end, Latvala won the second race and won his third Swedish championship trophy.

Mickelson finished second and climbed onto the WRC podium for the first time in his life.

Third place went to Osterberg, who was with the M-SPORT team last year.

This year he joined Citroen Racing.

In March, WRC came to Mexico on the highland gravel track.

In Mexico, Ogier of the Leda Racing Team completely reversed the decline in the second race and became the final winner again.

Teammate Latvala finished second overall.

The third place winner was Neuville.

He joined Hyundai Racing Team this season and got on the podium for the first time.

This made everyone in the Hyundai team very excited, and also made the domestic media in South Korea burst with confidence.

They have raised their expectations one after another, clamoring to bring down the Leda team.

Repeat the historic record set by Leda Racing Team last season.

However, it was time for the fourth stop - Portugal.

On the gravel road, the Hyundai team made major mistakes one after another in the fierce competition, leaving everyone behind.

Team Leda continued to dominate the race.

Ogier caught up after falling behind on the first day of the game and finally won the entire race.

Unfortunately for Latvala, he overturned again in Portugal.

Why do you say it again?

In the past 6 years, he overturned three times in the Portuguese Grand Prix, and this time, it was already the fourth time.

Sivonen, who left Citroën and returned to M-SPORT, was in a relaxed mood and performed normally, finishing second in the station.

Citroën's Osterberg finished third overall.