If you cheat, money will follow

The head of Juchang's terminal department was very enthusiastic when he saw Chang Le, and was also very polite to Huang Haibo, whom Chang Le brought.

After an introduction and explanation of his purpose, Chang Le let the two chat slowly while he went to Mr. Ren's office.

Make an appointment by phone in advance and Mr. Ren will be waiting in the office.

Chang Le entered Mr. Ren’s office.

The two sat on the sofa together, drinking tea and discussing the recent progress of research and development.

"young people……"

When they first met, Mr. Ren called Chang Le Mr. Chang. After getting acquainted with him, he changed the title to "Young Man."

The more mature you are, the lower your seniority.

"The development of Leda Automobile has been really good in the past few years. I often see reports about Leda Automobile on TV news." Mr. Ren praised:

"The sales performance is even better and has created a series of records."

"Thank you for the compliment. With the development of the times and good timing, I got a little bit lucky." Chang Le said modestly.

"Here you go again. Every time I meet or praise you on the phone, you say it's luck. A great man once said that excessive humility is pride." Mr. Ren said.

"It's really not modesty. There is indeed a lot of luck involved." Chang Le explained:

"Not long after Leda Automobile was established and in its infancy, scientists from the Leda Research Institute successfully developed a special material."

"This material is used in engines and gearboxes and has excellent performance, laying a solid performance foundation for Leda Automobiles."

"In fact, the technology is still the same technology, there is no revolutionary change."

"After the first car, Lexing, was launched, we were still worried about our inaccurate grasp of market trends. Whether Lexing can be accepted by the market is still unknown."

"I never imagined that Lexing would receive strong support and full affirmation from consumers as soon as it was launched. The sales situation far exceeded our initial production capacity setting, thus achieving a virtuous cycle of R&D, manufacturing, sales, and re-development..."

"Of course, I have to admit, we invested a lot."

"Last year, Leda Automobile's R&D investment accounted for 12% of sales revenue, which was only 2 percentage points less than yours."

"Well, with such a big investment, there should be a lot of gains, right?" Mr. Ren asked.

"If I don't hide it from you, I will gain a lot." Chang Le said:

"Funds are not concentrated in the field of traditional fuel vehicles, but in the research and development of electric vehicle technology."

"Currently, we already have our own core technology, and our motors, electronic controls, and batteries have become independent."

"Among them, battery technology should be leading the world. We will launch our electric vehicles at the appropriate time. The time is not yet ripe now."

"Well! In addition to funds, R&D and luck, I think you have said a little less." Mr. Ren said:

"what?"

"Product quality control and sales services." Mr. Ren said:

"I have seen the complaint data about you. Your sales last year were over one million units, but the number of complaints was the least among all brands. This is very rare."

"This shows that you control product quality very well and have formed a good reputation in the market."

"In addition, there is service. Every time I go to a city, I will take time to visit your 4S store. The service is very good and considerate."

"Whether it is buying a car, test driving, or reporting problems, I can always get positive feedback. Because of this service, I bought a Lexi some time ago..."

"Oh? How do you feel?" Chang Le asked.

"It's really easy to drive, the power is really good, and the fuel consumption is well controlled." Mr. Ren said, "It's the interior that needs improvement. I even suspect that you didn't hire an interior designer at all and let a group of science and engineering men do it by themselves. That’s self-righteous.”

"Hehe, your guess is right. There is indeed only exterior design, not interior design." Chang Le said with a smile:

"When our R&D staff talk about interior design, they automatically think of stacking materials. Pile all kinds of good-looking and useful materials inside."

"I just said, why is it so ugly? You still have to pay attention to this issue. Industrial design is very important." Mr. Ren further said:

"Yu Chengdong's aesthetics are very problematic. Crazy stacking of materials will not solve the problem. You should have seen several products he led the design of at Juchang before. They are simply unsightly."

"Well, he is very independent. Maybe if you talk to him, it will be effective." Chang Le said.

"He is no longer my subordinate, what should I say?" Mr. Ren said:

"Last time, when I bought Lucky, I called him specifically to ask him to open a back door. I didn't want the order to take too long. He was very coaxing and talked to me in a bureaucratic tone."

"What? It's not solved?" Chang Le asked.

"It's solved. I approved him and then he became honest." Mr. Ren said.

"Hehe... forget it, let's not talk about him. Let me report to you on our recent research and development progress."

"Don't talk about reporting, just communicate and communicate with each other."

"Then let's communicate."

Chang Le introduced some situations to Mr. Ren.

In terms of lithography machines, phased progress has been made in moving from ArF to ArFi.

Through immersion technology, an equivalent wavelength of 134 nanometers has been achieved, enabling higher resolution.

However, it will take some time to achieve mass production and supply.

Further verification is needed.

The dual workpiece stage, light source, exposure, immersion objective lens, grating, etc. that are matched with ArFi lithography have also been advanced simultaneously and can basically be replaced by domestic products.

However, the semiconductor industry has many points, a wide range of areas, and many technical difficulties.

More key links in the upstream still need to be tackled with great efforts.

Among them, the most prominent one is the field of materials.

In comparison, the fields of equipment, production, and manufacturing are progressing faster. Although the field of materials is also fast, it cannot be said to be rapid.

For example, there are 19 key materials required for front-end processes such as thin film materials, chemical mechanical polishing materials, packaging materials, chemical vapor deposition materials, etching materials, heat-resistant materials, nanoparticles, hydrogen fluoride, adhesives, etc. required for chip manufacturing. It also basically relies on imports.

Although, in these fields, it is not North America that dominates, but the island countries that occupy an absolute position.

However, in extreme cases, it is difficult to avoid being restricted.

"We have to consider extreme cases," Chang Le concluded.

"It should be so. The lessons to be made up are not just materials, and the road to be taken is not only the semiconductor road, but I still believe that as long as we persist, we will definitely see the dawn of success." Mr. Ren said.

"Fortunately, the country has noticed this problem and begun to make a comprehensive plan." Chang Le said:

"The first phase of the semiconductor industry fund has been put in place, and a large part of it will be invested in shortcomings. I believe that as long as we persevere, we can transcend mountains and seas."

"I have never doubted this." Mr. Ren's eyes were firm.