If you cheat, money will follow

night.

Chang Xueqin returned home after completing half a month of research.

When he saw the prosperous Tan Xiaoya and the elegant and agile Jiang Xia, he unconsciously rubbed his eyes and asked Chang Le:

"My eyes are not blurred, are they?"

"Dad, your eyes are clear." Chang Le said with a smile.

"What? Xueqin, aren't you happy that I'm young?" Tan Xiaoya asked deliberately when she saw this.

"Happy! How could you be unhappy? I just feel that the changes have been too big." Chang Xueqin stroked his forehead and asked Chang Le:

"Has your company's technological level developed to this point? Can it bring people back to their youth?"

"Dad, it's not that exaggerated. It just improved my skin, but my body functions have not changed." Chang Le said.

"That's amazing. Can this technology be industrialized?" Chang Xueqin asked the key question.

"Dad, it can be industrialized, but it cannot be industrialized, at least for now." Chang Le said.

"Oh, that's right. The technology is too advanced and the coverage is too wide." Chang Xueqin understood immediately:

"Your company is very big now, and various research and development projects require a lot of funds. It should have a more prominent profit point."

"We think so too and plan to define it as a luxury product among luxury goods, a holy beauty product." Chang Le said.

"Dad, why don't you try it too? The effect is very good." Jiang Xia suggested.

"Me? No, it's too rude." Chang Xueqin shook his head.

"Oh, what does this have to do with anything?" Tan Xiaoya pulled Chang Xueqin upstairs:

"If you don't want it to be too obvious, you don't have to complete a course of treatment. You can do it for a few days. This product can clean the skin."

"Look, your skin has gotten a lot worse lately."

"Can you really just clean your skin?" Chang Xueqin was moved and looked at Jiang Xia.

"Okay, Dad, the effect is much better than facial cleanser." Jiang Xia nodded.

"Let's go, then I'll go up and give it a try." Chang Xueqin was eager to try.

At this time, Tan Xiaoya's phone rang, it was a video invitation from Xia Qingfang.

After the video was connected, Xia Qingfang looked younger at least under the original camera.

As a result, two middle-aged women in their 50s and 40-year-old appearance began to compliment each other.

There are marks left by the years in the eyes, but the face is shining with the light of youth.

It was late at night.

The summer wind blows gently, full of warmth, passion and warmth.

The style is so changeable, sometimes like a horse running tirelessly on the grassland;

Sometimes like a dolphin jumping without any scruples in the ocean;

Sometimes it looks like a light and agile deer flying in the mountain stream.

The process of running, jumping, and flying is always accompanied by indescribable joy, uncontrollable excitement, and irresistible charm.

Early August.

Zhao Zhiwei’s research results and commercial promotion plan on this bio-skin care technology are released.

He flew straight to Rongzhou and reported to Chang Le in person.

The conclusion is highly consistent with Jiang Zhenjun’s point of view.

Zhao Zhiwei said: "Boss, although industrial production has a broader market and wider profit margins, it can obtain almost all market shares..."

"But it will have a devastating blow to the entire cosmetics and skin care industry."

"You have always emphasized in the company that Leda companies do not engage in stock competition and monopolize the cake, but focus on incremental development and making the cake bigger. So we have fully considered the risk factors at this level."

"Second, we believe that in addition to industrial risks, there are also social and ethical risks."

"Beauty cameras completely blur the subjective boundary between beauty and ugliness, distort aesthetics, deepen the crisis of trust between people, and in turn have a huge negative impact on the concept of marriage."

"If this biotechnology is promoted using traditional industrial mass production methods, it will inevitably further deepen the crisis of social trust and distort the marriage market."

"Because the boundaries of age have also become blurred, it cannot be ruled out that it will have an impact on the entire society."

"Of course, this is just our inference. The society's tolerance may be very strong, or it may be very fragile."

Chang Le nodded unconsciously when he heard this.

The first point came to mind.

Second point, I didn't expect it.

It is true that the birth of beauty cameras has brought confidence to many people.

However, excessive self-confidence solidifies self-identity, creates a virtual and perfect Internet utopia world, and deepens the impetuous atmosphere and abnormal aesthetics of society.

"Third, once this technology is introduced to the market on a large scale, its high but not particularly high pricing will definitely cause consumption squeeze and imbalance."

"This will have a serious negative impact on the economy."

“Because people will be crazy about pursuing the subsequent benefits brought by this technology.”

"Continuously reduce consumer spending in other industries and other fields."

“This situation is definitely not what the decision-makers, regulators and we want to see.”

Chang Le said: "So your suggestion is to take the customized service route."

"Yes, if you don't enter the industrial manufacturing field, but enter the service field, the impact will not be so big." Zhao Zhiwei affirmed:

"Although customized routes are limited to the wealthy, celebrities and celebrities, the market size is limited."

"But high profit margins can be maintained by increasing service pricing. We have calculated that compared with industrial large-scale production, the absolute profit will not be much less."

Zhao Zhiwei further said: "Moreover, there is another benefit to taking this path."

"It means that the money of the wealthy class can be taken out and flowed into the circulation chain to stimulate the economy."

Objectively speaking, the wealthy class is at the top of the consumption hierarchy, and personalized consumption behavior has a very limited impact on the economy.

Moreover, their consumption behavior is usually closed. Large expenditures are repeated point-to-point and will not enter the circulation link. The focus is on asset appreciation.

After listening to Zhao Zhiwei's suggestion, Chang Le made up his mind:

"Okay, let's follow your suggestions."

After deciding on the idea, Fuxing Capital quietly acquired a small pharmaceutical company in Rongzhou and changed its name to "Fule Pharmaceutical Beauty Technology Co., Ltd."

The name is very tacky, like a gimmick leather bag company.

Next, Renaissance Capital set out to build three flagship stores providing customized beauty services in central areas such as Guomao District, Jing'an District and Jinjiang District in Beijing, Shanghai and Rongzhou.

The name of the store is "Fule Biomedical Beauty".

The name is more vulgar, and it looks no different from a beauty shop on the street that cheats people out of money.

Mid-August.

Taikoo Li.

Chang Le and Jiang Xia came here wearing masks to see the decoration of the flagship store.

"Here we come." Although Chang Le and Jiang Xia were wearing masks, Zheng Peng recognized them at a glance.

He took the two of them into the store, took out the decoration design drawings and said:

"It is not intended to be a modern style, but to be decorated in a traditional Chinese style."

Chang Le took the design drawing from Zheng Peng and looked at the renderings emphatically.

In general, there is a big difference between the renderings and the actual finished product.

The former is an idealized display by the designer based on the customer's requirements.

The latter is the actual performance of the construction team based on the budget and materials.

Therefore, the degree of difference is closely related to the budget.

With a small budget, this difference can be huge.

With a larger budget, this difference will be minimal.

"So rough?" Chang Le looked at the renderings and said with a smile.

In the renderings, green bamboo, bluestone, original stone, logs and other elements create a rich, primitive gray tone, filled with a sense of silence, as if this is the background of life.

"This is a suggestion provided by the designer. I thought it was inappropriate at first, but after seeing it more, I thought it was really good and had a light original charm." Zheng Peng said.

"When will the decoration be completed?" Chang Le asked.

"The process is not complicated and can be completed around November." Zheng Peng said.

"Oh, okay. The time agreed upon by Musk and I is also around November." Chang Le said.

"Musk? He is indeed very suitable." Zheng Peng nodded.