If you cheat, money will follow

Chapter 72 Public Opinion Orientation

In the TV camera, Zeng Xi wears appropriate makeup, Laurel professional women's suit, Wellendorff's gold braided flower necklace, and Lange's classic moon phase women's watch on her wrist.

Overall, it is elegant and elegant, reflecting the gentleness and elegance of oriental women without losing the neatness of business elites.

Zeng Xi is not outstanding in appearance among women, but among top executives, she is indeed outstanding.

In other words, those who are more beautiful than her do not have a higher position or more power than her, and those who have a higher position and more power than her are not as beautiful as her.

It's such a contrasting pattern.

Under the camera, the blonde female host cooperated with the guidance and Zeng Xi talked eloquently. Like official interviews in all countries, the framework of the interview is established, the content is fixed, and the details are agreed upon. It also supports moderate freedom of expression and is generally within a controllable range.

The blonde female host asked, why did Leda Investment Company choose Porsche?

"Well... this question is very interesting. There are many brands that can represent the German automobile industry or the global automobile industry, such as Mercedes, BMW, AUDI, etc."

"One characteristic of these brands is that they are all made in Germany. The reason why I chose Porsche is that they are made in Germany. Our country's inherent concept is that made in Germany equals quality assurance."

"Porsche occupies a very critical position in Made in Germany. You may not understand what I say. Let me give you an example."

"Porsche cars represent a comprehensive baseline for many factors such as brand, scale, sales, production value, and market value. Car brands above the baseline are larger than Porsche in terms of scale, sales volume, production value, and market value, but their brands and performance are weaker than Porsche's. .”

"Car brands below the baseline are better than Porsche in terms of brand and performance, but are weaker than Porsche in terms of scale, sales volume, output value, market value, and quality control..."

"So in our country, when it comes to luxury car brands, the first thing that comes to mind is Porsche, then Mercedes, BMW, AUDI, then Bentley, Rolls-Royce, etc."

Female host: "Wow, it seems you think highly of Porsche."

"Yes, I think there are many Porsche fans not only in our country, but also all over the world. We don't need to define or pursue him, he has always been there."

Female host: "Many people in the outside world are worried that after your company acquires a stake in Porsche, it will interfere in the management of Porsche. They even think that you will use your influence in Porsche to interfere in the management of Volkswagen and other sub-brands..."

Zeng Xi spoke eloquently: "I think this is a misunderstanding. From the beginning, when Mr. Wolfgang came to us, we made it clear that our investment was a financial investment based on our optimism about the future development of Porsche. decision……"

"We are not a car manufacturing company, but an investment company. We invest in pursuit of profits. We have no management experience in the field of car manufacturing. If we blindly intervene, it will only cause damage to our investment, which goes against our original intention."

"What's more, Porsche is a top vehicle manufacturing company with a glorious history, a mature management system, and advanced manufacturing technology."

"Our discussions with Mr. Wolfgang were very friendly, and we both admire each other very much. The transaction process was also very simple, without as many complications as the outside world reported. Mr. Wolfgang wanted to acquire Volkswagen, and we happened to have Volkswagen in our hands. Stock options on cars.”

"Why do we have Volkswagen stock options in our hands? Because I am also quite optimistic about the development of Volkswagen."

"In the public perception of car brands in our country, Porsche ranks first and Volkswagen ranks second. The reason why we adopt options is to prevent interference from other institutions and increase costs. That's all."

"At that time, Mr. Wolfgang approached us and asked for our help, and we agreed."

"Then the two sides of us started negotiating. In just a few months, we both eliminated the barriers and reached an agreement. It was very efficient and fast, mainly due to the fact that both of us had the utmost sincerity, openness and candid consultations. "

Female host: "The third question is, does your company have any follow-up plans for investing in Porsche?"

"Yes. We have a gentleman's agreement with Porsche and Mr. Wolfgang. After the approval is passed, without changing the existing shareholding ratio, our company will invest approximately 10 billion euros to update the automated production line of the Porsche factory. The purpose of the replacement is to make production more intelligent and information-based.”

"Of course, the production line cannot use so much funds, and the excess funds will appropriately improve the welfare and treatment of workers in the Porsche factory. This is what the Porsche union requires, and we and Mr. Wolfgang both agreed."

"A few days ago, Mr. Wolfgang came to see me. He said that the current sales situation is very severe and the company is under great pressure. He hopes that after approval, we can further provide low-interest loans to the company to ensure that the debt line is lowered. Within control."

"We have not rejected this request and are studying it. Because it involves the mobilization of billions of euros, there are many details that need to be negotiated."

The female host was very satisfied with the answer, and it is difficult to be dissatisfied with the huge amount of money.

She then asked if Leda Investment Company had any plans to enter the automobile manufacturing field.

"Yes. Our company had this plan before negotiating with Mr. Wolfgang. It plans to build a new modern automobile manufacturing plant in our country. It is now in the infrastructure construction stage."

"Our plan received positive feedback from Mr. Wolfgang. He offered to help us build the production line. The two parties will cooperate to develop new technologies and help with the supply of spare parts."

"I think this is in the interest of both of us and achieves a win-win situation. Through this cooperation, Porsche can transfer excess production lines, obtain funds to upgrade equipment, and reduce research and development costs..."

"We will get a complete set of production technology equipment and no longer have to contact various equipment suppliers, saving a lot of time and getting technical support."

“I would like to emphasize here that our cooperation does not involve the transfer of high-tech technologies. Whether it is applied technologies such as turbocharging technology, direct injection in the cylinder, or chassis tuning, four-wheel steering, etc., all are open to the public. and semi-public technology, but Porsche is more experienced in this area and handles the details better, so the performance is even more outstanding.”

Then, the hostess also asked about the development history of Leda Investment Company and some interesting anecdotes about Zeng Xi himself.

At the end of the interview, it was selectively edited and broadcast as a special feature in the news column of the official TV station that evening.

The interview program broadcast this time sends a positive and clear signal.

The next day, an expert said:

"Obviously, we can see that this company is very serious about investing and its attitude is very sincere. I can't think of any reason to reject this almost great investment."

Some experts believe:

"This transaction is very important. The arrival of Leda Investment Company has brought much-needed funds to Porsche. Porsche can use these funds to improve business management and quality control, which will help Porsche's development."

Some experts emphasized:

"They (probably referring to Volkswagen) are too conservative in their thinking, and they have to reject great outside investors for their own selfish interests. I don't expect managers in the economic department to be so conservative in their thinking. They should be more open-minded. After all, this involves A huge investment of several billion euros will neither interfere with operations nor move the production base. This investment should be approved as soon as possible."

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