If you cheat, money will follow

After inspecting Leda Investment, listening to the report, communicating and taking photos with Chang Le and Zeng Xi, the leaders went to the project site of Leda Automobile Jiangzhou Production Base.

The Jiangzhou production base of Leda Automobile covers an area of ​​1200 acres in the first and second phases. It plans to build a production center, including the four major processes of stamping, welding, painting, and final assembly, a R&D center, a test track, an expert building, and an executive building. , employee apartments...etc., with a planned annual production capacity of 35 vehicles.

In addition, the third phase is still under planning, and it is planned to build a 20-kilometer circular runway that shuttles through the hilly area in northern Jiangzhou.

The circular runway will have the characteristics of large height difference and complex environment, which will be of great assistance in inspecting vehicles.

The investment in infrastructure construction alone for Leda Automobile's Jiangzhou production base will exceed 50 billion.

In the current complex and ever-changing economic environment, the leaders were very happy to see such a large-scale, large-scale, and generous single-enterprise investment.

He encouraged Leda Investment and Leda Auto to not be arrogant or impetuous, continue to work hard on the path of innovation, and firmly hold core technologies in their own hands.

After the leader’s inspection, the next stop begins.

In the evening, the inspection was briefly reported on the news.

In the report, there were scenes of Leda Investment, Leda Automobile, and Zeng Xi introducing the production base project. Only Chang Le's scene was edited.

Apparently, Chang Le's personal request was accepted.

This is in line with Chang Le's personal wishes. It is difficult for him to adapt to life in the spotlight.

A few days later in the afternoon, Chang Xueqin came to Jiangzhou.

Chang Le drove to pick him up at the station.

"Dad, why didn't you tell me in advance and why did you come all of a sudden?" Chang Le asked.

"I received an impromptu call and asked me to report some personal matters." After Chang Xueqin got in the car, he adjusted his seat posture and continued:

"Have you prepared all the information I asked you to prepare before?"

"We have been prepared for a long time. Is there any movement?" Chang Le asked.

"Yes. The day before yesterday, my superior talked to me alone and asked me if I had any new recommendations. I recommended Yang Qinghe." Chang Xueqin said:

"Yang Qinghe, Uncle Yang, do you still remember?"

"How can I not remember that when I was a child, he liked to tease me the most." Chang Le said.

Yang Qinghe had partnered with Chang's father when they were in the countryside, and they worked together very well.

He is a sincere and down-to-earth person who is not hypocritical at all.

It is not easy for a high school graduate with a family background facing the earth and facing the sky to reach this level.

Back at Jingjiang Villa, Chang Le was going to the supermarket to buy groceries.

Chang Xueqin said: "No need to bother, it's just the two of us. We can buy whatever vegetables we want and cook some noodles to deal with it. We have noodles at home."

"Okay, let's cook the noodles." Chang Le nodded.

Noodles are cooked with constant study and diligence.

He has been away from the battlefield for a long time, and his hands are very raw. The noodles are cooked soft and have no chewy texture, and they fall apart in the mouth.

While eating noodles, Chang Xueqin took the initiative to chat with Chang Le about the economic development of Yangcheng County.

"This year's figures are pretty good. If nothing else, the GDP is 95 billion yuan, a year-on-year increase of 14%. But these figures are supported by infrastructure construction, and it is difficult to have development potential in the long run."

"So, in the middle of this year, I went to the coast during the summer vacation and recruited a group of companies from all walks of life."

"There are still companies willing to go to Yangcheng County? Are they all eliminated?" Chang Le said with a smile.

Chang Xueqin said: "You can't say that. Being eliminated on the coast does not mean being eliminated in Yangcheng County. The county economy itself is seriously undersupplied with resources, brain drain, capital shortage, and technology, and there is no pickyness. Qualifications."

"Based on these conditions, the introduction of large enterprises, large investments, and large projects is just to build momentum, and it is difficult to achieve actual results. I believe that we can bring these small businesses in, set them up, and help them take root. , the gradual development is already very good.”

"So, I proposed this idea at the county meeting and expressed my stance that I would take the lead and set an example to help several enterprises."

"What kind of enterprise is it?" Chang Le asked.

"Garment manufacturing industry." Chang Xueqin said

"..."

"What? Not optimistic about it?"

"Personally, I am quite unfavorable. The threshold for this industry is very low, and there is serious overcapacity. With an annual output value of one trillion yuan, it is difficult for a company to have a market share of more than 1%." Chang Le continued:

"Moreover, the development and penetration of Internet information technology, the high degree of transparency of industry information, and the crazy growth of e-commerce have led to the breakdown of interest moats and barriers. Industry interests that have long relied on regional differences, time differences, and information differences no longer exist."

"I know everything you said. Difficulties exist objectively, especially in small places like Yangcheng County. But there are always more ways than difficulties. I have been thinking about this problem for a while. What model should we adopt? Development." Chang Xueqin said.

In recent decades, the development model of the domestic clothing industry has been undergoing change and transformation and has never stagnated.

In the early 90s, thanks to information barriers and regional differences, the extensive urban wholesale and small store retail models developed rapidly;

By the late 90s, coastal manufacturers began to explore brand models and franchise store models, which gradually became mainstream, replacing urban wholesale and small-store retail models;

In the first decade of the new century, the industry began to enter the era of free brand retailing, with various brands springing up like mushrooms after a rain and stores under the brands also expanding across the country like crucian carp crossing the river.

By the end of the first decade, with the booming development of Internet e-commerce, the shortcomings of the private label retail era have become apparent.

The capital flow dilemma under the heavy asset model has seriously affected brand development, so the dual order-driven model of offline stores and online points has become popular.

"So, I came here this time not only to report personal matters, but also to learn from you. I remember you said that the daily work of your company's investment department is to study various industries and formulate investment targets. I think, clothing The industry should be involved." Chang Xueqin continued:

"My idea is to avoid some supply disadvantages and geographical disadvantages and adopt an online model. I don't know if it is feasible or not."

"Let me think about it, I remember there seems to be an analysis report on the clothing industry." Chang Le thought for a while and said:

"Dad, please wait a moment, I'll go look for you."

After a while, Chang Le returned to the restaurant holding a laptop.

He found the analysis report in his personal mailbox, clicked on it, and pushed the laptop to Chang Xueqin.

"Dad, I remember that this employee named Chen Qian specifically proposed to the company to invest in some online clothing brands. She believed that this was the future development trend. However, it was rejected within the department." Chang Le said:

"However, the report was indeed very well written, so it was sent to me."

"Why veto?" Chang Xueqin asked

"Because it is not in line with the company's investment direction, the capital threshold is too low, and the application model changes too quickly, our advantages are not obvious." Chang Le said.

"Oh... About the investment analysis of the clothing industry..." Chang Xueqin looked at the computer.