Reborn in 2009, earn 500 million first

There is an old lady who should be considered a household name in China, because her products can be seen on almost every dining table. When it comes to this, many people should realize that she is the "magic tool for cooking" - Lao Ganma!

Laoganma is a traditional Chinese chili sauce that is used for cooking and mixing with noodles. Many people cannot live without it. Because it is deeply loved by the people, the price is relatively reasonable and suitable, and it is consumed quickly, so the sales volume is excellent every year.

But when I looked through the company's financial report, I found that "Laoganma" was not the most profitable chili sauce condiment! An American brand of hot sauce has really captured the stomachs of Chinese people!

This hot sauce, which earns 300 billion yuan a year and sells more than Lao Gan Ma, is often mistaken for a domestic product!

Founder of Laoganma—Tao Bihua

China's food culture is world-famous, with many cuisines and delicious flavors, so you can always get your favorite bite.

Similarly, China has a wide variety of condiments. Every time you go to the supermarket, you will be overwhelmed by the dazzling array of products on the shelves.

Laoganma is the leader among them. It is the representative brand of chili sauce in my country and has no rival among its peers!

The founder of Laoganma hot sauce is none other than Tao Bihua, the one pictured on the product packaging.

Tao Bihua is from Meitan, Guizhou. She was born in a remote and backward mountain village. Her family conditions were very poor and her life was very difficult.

The family had no money for her to study, so Tao Bihua never received a formal education from childhood to adulthood. When she was able to work, Tao Bihua had already started working to earn money.

When she was 20 years old, Tao Bihua met a suitable marriage candidate, and the two naturally got married, had children, and started a small family.

Her husband is a member of the geological team. Although his life is still not rich, at least it is much more stable. After marriage, they raised two children and the family lived a harmonious and happy life.

However, accidents always come suddenly.

The family's happy life did not last long, and Tao Bihua's husband became seriously ill. The husband was originally the breadwinner of the family, but his illness put the family in jeopardy.

To make matters worse, Tao Bihua's husband later became seriously ill and failed to receive treatment, and passed away.

Tao Bihua encountered the first major crisis and turning point in her life.

Her husband passed away and her child was still in infancy. All the family's living expenses and trivial matters had to rely on her alone. She is just a rural woman who has never read a book. She has to bear all this alone, and the pressure is undoubtedly huge.

But Tao Bihua has an unyielding spirit in her bones. Fate suppressed her, and she had to fight against it.

Tao Bihua began to go out early and come back late, working hard to make money. She walked out of the mountain village with her two children, working and raising her children at the same time, living a very hard life.

Tao Bihua's family history

In the beginning, because she had little knowledge and skills, Tao Bihua could only set up a street stall selling jelly and cold noodles.

She used very simple materials to build a simple small stand in Longdongbao, Guiyang, and sold her products to people passing by.

When selling cold noodles with jelly, Tao Bihua will serve them with his own chili sauce. After all, many people in Guizhou are intolerant of spicy food.

Slowly, Tao Bihua accumulated a group of customers. Many customers became regular customers of Tao Bihua's stall, and the business was very successful.

Then one day, Tao Bihua didn't buy chili peppers to make chili sauce because she felt uncomfortable after getting up. As a result, the business that day was much cooler. This surprised Tao Bihua and was deeply touched at the same time.

She quickly realized that the success of her business was largely due to this chili sauce! It is her unique secret recipe that sets her apart! In this case, why not make your own chili sauce product and sell it to customers!

Tao Bihua saw the market potential of chili sauce and began to study it patiently. She repeatedly adjusted the experimental formula, and then made the chili sauce into a separate product and sold it together with her own jelly cold noodles.

The result is a wildly popular chili sauce! This is a big business opportunity not to be missed!

Tao Bihua is a super action person. If she says she wants to make chili sauce, she will do it right away!

In 1996, Tao Bihua began to prepare for her first small workshop. She used her only savings to rent a small room, hire workers, and prepare to start mass-producing chili sauce.

Guizhou is rich in good chili peppers, and Guizhou people love spicy food and can eat spicy food. In addition, Tao Bihua's unique secret recipe really caught everyone's preferences, so the chili sauce became very popular as soon as it was launched.

Tao Bihua's first entrepreneurial venture was a considerable success.

A year later, Tao Bihua's Laoganma company was established.

Laoganma brand chili sauce has also become popular all over the country and even exported abroad. For more than ten years since then, sales have been far ahead, and other manufacturers are probably jealous.

And Tao Bihua, from a "village woman" who was illiterate and couldn't even write her own name, became the boss of one of China's top brands. And after years of development, Laoganma's output value has already reached several billion yuan.

It is not that Lao Gan Ma has not experienced twists and turns, such as problems with the formula, materials used and price.

However, these crises have been resolved one by one, and Laoganma is still the mainstay of the Chinese condiment market.

The most profitable hot sauce is actually from the United States

Lao Gan Ma has become an indispensable part of many people’s dining tables. Do you also think that it is the most profitable hot sauce brand in China? Is it the light of domestic products?

Quite the opposite is true! The most profitable product is actually a hot sauce from an American brand! Moreover, looking at the name and packaging, many people may not even think that this is an American brand!

This hot sauce is what everyone often sees on the shelves - McCormick. I have to say, this name is really direct and down to earth. If you don't look it up specifically, who would think it comes from the United States.

Consumers have been "deceived" by this brand that has done a good job in "localization".

McCormick's turnover can be said to be higher than that of Laoganma, and is several times higher. According to relevant data, it made about 2020 billion in 377 alone. This is really not something that ordinary companies can do!

McCormick's development history

McCormick is actually a "century-old brand" in the United States, founded very early.

In 1889, founder McCormick established this brand, and the brand has survived to this day. Today the company is headquartered in Baltimore, USA.

McCormick originally made liquid spice extracts and fruit sauces. These products were mostly used in dessert drinks or as seasonings in Western food.

It is for this reason that McCormick's product trademarks are designed to resemble bees.

Because the sauces are rich in flavor and high quality, McCormick's products are timeless.

However, McCormick is obviously not satisfied with just making sweet sauce as a product chain. After all, only making one product chain has limited profit margins, and the company's development will also be restricted.

As a result, McCormick is constantly developing new businesses. For example, mustard powder, honey brand tea, etc.

The tea bags we often buy and drink today were actually first produced by McCormick. It has changed many people’s tea drinking habits.

In 1926, McCormick began its retail business, entering various large and small supermarkets, and became one of the best-selling brands in condiments.

McCormick continued to explore new markets, initially only making various sauces. Sauces, fruit sauces, hot sauces, etc. Later, he gradually started to get involved in the food processing industry.

Many of the snack types we can count now have the wonderful flavor of McCormick. For example, Hegendas ice cream, Lays potato chips, etc.

Even chain restaurants are indispensable for McCormick. KFC, McDonald's, and Pizza Hut in the streets all use McCormick products.

It can be said that McCormick is really everywhere in every corner of life.

Wu Feng