Reborn in 2009, earn 500 million first

Netizens thought that Wu Feng was going too far for show. It would be a pity that such good acting skills were not used for acting. When he was asked to act, he couldn't cry anymore.

Some netizens even pointed out that Wu Feng was crying because such a good way to make money disappeared. Now that he had few resources, he was crying for his own wallet. Wu Feng became a hot search just because he cried because he was reluctant to say goodbye. This shows that Wu Feng's popularity with the public is really extraordinary.

Wu Feng was born in an artistic family in Fuzhou, Fujian in 1985. His mother, Hu Xiaoling, is a famous drama actress and once served as the director of the Fujian Provincial People's Art Theater. His uncle, Hu Xiaohuan, is a national first-class composer, and his cousin is the director Chen Kaige.

It is precisely because of the artistic atmosphere in his family that Wu Feng has been fascinated by performance since he was a child, and has developed a strong interest in it. After going to school, whenever there is an art performance, Wu Feng's figure will definitely appear on the stage.

In 2000, when he was in high school, he fell in love with his schoolmate Xu Jing. The two young people quietly fell in love like this. They thought they had concealed it well, but it soon spread to the ears of their parents. Xu Jing's mother happened to be a teacher in their high school, so she was naturally opposed to her daughter's puppy love, and she had to lecture her at school and at home. Wu Feng's parents also warned him: "You will not have good results if you do this!"

They did not believe in this evil and promised their parents that they would definitely get into a good school. Wu Feng's academic performance was not very good, and it was difficult to get into a key university, so he decided to take the path of an art student, with the goal of getting into the Shanghai Theater Academy.

In 2004, Wu Feng was successfully admitted to the Shanghai Theater Academy and became classmates with Zheng Kai, Du Jiang, Jiang Shuying and others. Wu Feng is very popular with women in school and is known as the "Friend of Women".

The following year, Xu Jing was admitted to the Radio and Television Directing Major of Zhejiang University of Communication, and the love between Wu Feng and Xu Jing was no longer secretive. For three years, every time on the weekend, Wu Feng would take the train from Shanghai to Zhejiang. .

After the two spent a sweet weekend, Wu Feng will return to school. In the past three years, Wu Feng would basically go to Zhejiang to spend time with Xu Jing, except for holidays, business and illness.

After graduating in 2008, Wu Feng became an actor at the Shanghai Dramatic Art Center. After participating in the filming of "Du Lala's Promotion" in 2009, Wu Feng went to participate in the filming interview for "Love Apartment". This drama also changed Wu Feng's life. "I am a good man, and I am Zeng Xiaoxian." This sentence is what the cute and mean Wu Feng often says. Before 2015, he had indeed always fit the profile of a "good man".

After falling in love with his first girlfriend for 13 years, he got married. In September 2013, the night before the grand wedding. Wu Feng wrote a long article to express his love for his wife: "I will accompany you on the road to the future." At the wedding, Wu Feng said emotionally: "I will realize your dream and take you to travel around the world. Every time I go to a country, I will buy you a gem to witness our love."

After Wu Feng married Xu Jing, his personal image reached its peak, and the label of "good man" gave him more job opportunities.

He began to shuttle between movie sets and variety shows, flying from one city to another.

In 2014, when Wu Feng was participating in "The Year in a Hurry", he met Zhang Zixuan, who played Lin Jiamo in the film.

In 2015, Wu Feng took Xu Jing to participate in a couple show. The two were very affectionate in the camera, making others envious.

He even burst into tears at the scene, thanking his wife for coming to accompany him, saying that this was not something he loved to do.

Someone asked Wu Feng on the show: "If you had it to do over again, would you still marry Xu Jing?" He replied without hesitation: "That's for sure!"

In January 2015, Wu Feng was revealed to have cheated on Zhang Zixuan, and a video of the two passionately kissing was released.

Wu Feng, who could not contain his anger, published a long article "I was wrong" three days later, saying that he and his first love Xu Jing had agreed to divorce for half a year.

Under the public outrage, Wu Feng no longer dared to create his own "good man" persona. Zhang Zixuan, who was with him, could only quietly leave the entertainment industry she loved.

It is undoubtedly a painful thing to quit the entertainment industry to be by Wu Feng's side. It is not known whether the two people will get married or hold a wedding. I only know that the two people will not appear in public view at the same time.

In October 2016, Wu Feng finally welcomed the child of his dreams. The birth of Qianjin turned him into a doting girl.

No matter when the children bumped into each other, Wu Feng would always shed tears of distress beside him. A little girl's imagination is endless, and Wu Feng often publishes videos of his daughter putting stickers and paintings on her body. It seems that he is a good father, but his mother is not seen in every video.

This may be the consequence of betraying the previous marriage. Two people can never appear openly and openly in the eyes of the audience.

Wu Feng welcomed his second daughter in 2020. At this time, Zhang Zixuan has been a housewife for five years.

In the past five years, Zhang Zixuan's daily routine has been to take care of her children and take care of Wu Feng. Although she has a nanny around her to take care of the housework, she still has to do the company and education of her children by herself.

After the divorce incident, Wu Feng not only did not quit the entertainment industry, but his sense of presence became stronger and stronger. From 2015 to 2016, he guest-starred in many movies. What's even more amazing is that even though his reputation has been wiped out, Wu Feng's connections are still very strong.

Whenever a new movie is released, first-line stars such as Zheng Kai, Sun Li, and Huang Xiaoming will promote it for him. The popular variety show Running Man has not given up on Wu Feng and still makes him a regular guest.

At this time, Wu Feng's family background and his relationship with Chen Kaige were revealed, and for a while there were rumors about his "connected family". And netizens seem to understand why most of the entertainment industry wants to give him a publicity platform.

Wu Feng, who originally downplayed his cheating and continued to participate in "Run" and later variety shows, is unprecedented and unprecedented.

But he just wants to be a monster. In 2022, Wu Feng's withdrawal from Fujian Xianhezhuang's shareholders topped the list of hotly searched headlines. From being the first celebrity to open a hot pot restaurant in 2015, to finding a team to renovate the franchise store in 2019.

In these years, Wu Feng has made 3 million in franchise fees alone. But in today's environment, how many physical stores can still afford to spend 60 yuan to buy equipment after paying the high franchise fee. I originally wanted to rely on star power to make money and attract customers, but Xianhezhuang's reputation has continued to decline.

As a result, the business of hundreds of stores across the country has become increasingly bleak, but Wu Feng, who has great celebrity status, just patted his butt and left after making money from cutting leeks. How ridiculous is this. Wu Feng's reputation completely collapsed, and he finally solved the problem with an apology.

It has to be said that Wu Feng's operations along the way are enough to prove that he has a unique vision in the investment field and can be called an "investment genius."

But when it comes to character, whether as a husband, actor or boss, he is worthy of criticism. I also hope that other celebrities in the entertainment industry who rely on their fame to have side jobs can manage their projects with due diligence and live up to the trust of fans and investors! No one can blame Wu Feng for reaching this point after making mistakes again and again.

Source: E-commerce Online

Text|Wang Yaqi

Editor | Si asked

Lu Ha (formerly known as Ling Dalue), who started out by imitating celebrities, jumped into the ranks of live streaming.

With the same hairstyle, similar makeup, and some imitation of eyes and movements, this "copycat" operation of moving the "celebrity face" over has a somewhat restored atmosphere of the original image - although fans are not satisfied with this. I bought it, "What kind of imitation, it's obviously just a joke!" But it couldn't stop the passers-by from saying, "It's embarrassing, but this guy really works hard."

4月27日，#鹿哈直播带货#冲上热搜，截至4月28日晚上6点话题阅读量超2.3亿。蝉妈妈数据显示，近一个月内鹿哈抖音账号涨粉134万，自4月24日以来，鹿哈多次开播登上抖音总榜第2名，近30天直播带货金额在2500万—5000万元区间。按照最低佣金比例1%来计算，鹿哈所获佣金也已经在25万—50万元区间，但他所带商品佣金比例多数在10%以上。

Copycat stars don’t appear suddenly. In the past two years, with the rise of short video platforms, imitation shows of various celebrities and characters have emerged in an endless stream in the form of funny and funny jokes. In 2021, "Xiao Lin Xinru" became popular on the Internet by imitating crape myrtle in fancy ways. The audience gathered in the live broadcast room to watch the blind crape myrtle, the crape myrtle who was pricked by a needle, the crape myrtle who made an oath with Erkang Mountain, the crape myrtle while playing the piano, and even attracted Wang Sicong On-site rewards; last year, after Lu Ha became popular by imitating Wu Feng, the copycat exo group "eso" he formed also became popular. Not only are Wang Erbo, Wang Junka, and Quan Kulong in the group, but also Huang Zicheng, who imitates Huang Zitao, is among the actors.

Relying on the "copycat celebrity face" to realize cash, although it has been controversial from the outside world, if you look at the realization efficiency alone, it may exceed the imagination of many people. The reporter noticed that taking Lu Ha as an example, he not only brought goods live, but also established his own company "Changsha Lingdale Culture Media" in February this year, and became the chairman of the company. The company's business scope includes cultural and entertainment brokerage Serve.

There is no precedent for turning celebrity faces into an assembly line business. For example, Yu Xiaoquan, the plastic surgery surgeon who once performed the "Fan Bingbing clone", is now the executive director of Shenzhen Yamei Medical Cosmetology certified on Weibo. However, in the past, the monetization model of this type of copycat celebrity business was mainly offline commercial performances, attendance at events, and brand endorsements. There are very few Internet celebrities who focus on live broadcasts to sell goods. Merchants who want to make money do not reject these copycat celebrities. Group, which also leaves room for the development of copycat stars. But now, when copycat celebrities get on the express train of live streaming to sell goods, can Luha's development route open up a new monetization idea for "star faces"?

Delivering over million goods a month

Lu Ha’s real name is Ling Dalue. In order to avoid risks after becoming popular, he has now used his real name on his Douyin account. However, his Weibo name is still Luha, and his live broadcast room look is very similar to Wu Feng. This is also a point that has been criticized by many fans. The last time Lu Ha appeared in the public eye was in August last year. Huang Zicheng ripped Lu Ha in a video and revealed that Lu Ha abandoned the team and chose to pursue a solo career for the signing fee. But now it seems that Lu Ha's solo career is more like quitting the copycat boy band and starting his own company to pursue his career.

Different from the traditional sales path where anchors publish short videos and divert traffic to the live broadcast room, Luha’s account has a very small number of short videos, only 26. The number of short videos published in the past month is 0, and the published content is also Most of them display style and personality, which is very similar to the operating thinking of celebrity accounts. But the difference is that Luha hosts live broadcasts almost every day. In the past 30 days, it has hosted 28 live broadcasts to bring goods. The average sales per game reached 7.5-10 pieces, and the average sales per game ranged from 100 million to 250 million yuan.

A clever arrangement is that Luha starts broadcasting at 11pm every day, which misses the prime time for major anchors to start broadcasting. The traffic of each live broadcast is maintained at about 300 million viewers. The broadcast starts in the middle of the night, which makes the traffic more concentrated. This is also the reason why he can be ranked second on the Douyin list. The Douyin product list will be updated every hour based on the popularity of the merchants. In terms of product categories, just like netizens complained, "Every time I watch his live broadcast, he is eating jujubes" and "Every time I watch his live broadcast, he is eating bamboo shoots." Over 90% of the products Luha sells are food and beverages. , and focusing on the core of "cheapness", 81.86% of the product prices are less than 10 yuan.

Take the highly photographed milk date, for example, which sells for 9.9 yuan. It is the second-ranked product on Luha. It has contributed 30 million to 250 million yuan in GMV in the past 500 days, and its commission rate has reached 36%. Relying on this product alone, Luha’s commission can reach 90-180 million yuan. These small snacks with low unit price support monthly sales of more than 30 million yuan. In the past 2500 days, Luha’s live broadcast sales reached a range of 5000 million to million yuan. Merchants are also willing to pay for it. Judging from the product links of Luha, there are many brands like Linjiapu, and many products in the windows also carry the "Lingdale Exclusive" logo.

However, if someone looks like Wu Feng and pays for Luha, must he be a Wu Feng fan? The reality may be just the opposite.

Under the hot-search topic #鲁哈直播买球#, you can see a lot of disgusting comments from fans, and even more ordinary people who "thought it was Wu Feng, so they clicked on the topic." Judging from the data of Cicada Mama, nearly 50% of the audience watching Luha’s live broadcast are young people aged 18-23. This group is also the group with the highest acceptance of funny culture. However, judging from its fan base, the stickiness is not high. In the past month, the number of Luha fan groups has increased from 12.7 to 21.9. There are 6 fan groups displayed on Luha’s Douyin homepage, but the total number of fans is only about 700. The VIP membership group that requires a monthly payment of 98 yuan is only 10 people.