Restart your life and dominate the global economy

Chen Hao has thought about why Qingdaoyu Beer, which owns another craft beer production line imported from country D, produces "pure beer" that so few people are interested in.

Two big reasons.

First, it’s not fashionable enough, and second, the marketing is too poor.

In the final analysis, Qingdao Beer Group relies solely on the rapid expansion and profitability of industrial beer to compete with Yanjin Beer, and does not pay much attention to "pure beer".

The lesson is there.

Of course Chen Hao had to avoid it.

"Advocate for foreigners..."

Feng Yi sighed and had to admit this fact.

"It's not all due to admiration for foreigners. To make Chinese people confident, domestic products must first strengthen themselves." Chen Hao expressed his opinion.

"well said!"

Feng Yiqing couldn't help but nodded.

Yang Zhibin, Zhao Zhiqiang, Song Xiaojun and Feng Yi's entourage were all touched by Chen Hao's words. They either nodded in agreement or fell into deep thought.

"When can it be shipped?"

Feng Yi changed the topic.

Chen Haodao: "Craft beer, whether it is white beer, yellow beer, or dark beer, the brewing time is not short. For the white beer that best suits the public's taste, the brewing cycle is two months. In other words, the first batch of beer , to be launched in September.”

"Then I want to get special privileges. I have to taste the first bottle of wine produced." Feng Yi made everyone laugh.

"no problem."

Chen Hao also smiled.

“How many cans can be produced in a day?”

"The filling line operates in three shifts 24 hours a day, packaging 50,000 to 70,000 cans a day, but the amount of beer brewed cannot keep up. Before the renovation of Factory No. 1 is completed, the maximum daily shipment is about 30,000 cans, one can one liter."

"If we ship 30,000 cans, what's the profit for one can?"

Feng Yi asked for details.

"This one……"

Chen Hao scratched his head and said with an embarrassed smile: "It's a business secret."

"Ha ha!"

Feng Yi laughed out loud and decided to call his cheap brother-in-law home one day and ask about the profits in private.

A liter of craft beer costs RMB 1,500 to 2 RMB, and can be sold for RMB 10, with a profit of at least RMB 8. Thirty thousand liters are shipped a day, with a profit of RMB 240,000.

If Factory No. 1 is renovated, profits will double.

A profit of 500,000 yuan a day means a profit of 15 million yuan a month, which is nearly 200 million yuan a year.

The premise is to open up sales.

In this regard, Chen Hao is full of confidence.

After inspecting the factory production line, Feng Yi went to the staff canteen.

The brewery's former staff canteen was simple and dirty. Now the renovated staff canteen is clean and bright, equipped with comfortable tables, chairs and a TV.

The buffet in the cafeteria has more than ten dishes, with a mix of meat and vegetables. The staple food is steamed buns and rice, and you can drink "Bingfeng" soda as you like.

"This is better than our city hall cafeteria!"

Feng Yi was surprised.

"Isn't it because City Feng is coming that you are so rich?" The director of the Restructuring Office said this because this phenomenon is too common.

"The cafeteria provides breakfast and similar lunches every day. You are welcome to come and taste it at any time." Chen Hao said while looking at the city government personnel accompanying Feng Yi with a smile.

"The food is so good, but they also provide Bingfeng soda. I don't know how many people in Toyokawa City want to come to work in the brewery in the future."

"The food is so good, I want to come here every day."

"The treatment of employees is really good."

some lamented.

A bottle of soda costs only a few cents, and a thousand bottles only costs a few hundred yuan. If you drink carbonated soda open, you will only drink two or three bottles per person. Even if the daily expenses of the canteen are added up, compared to the profit of the brewery, it is not even a drizzle. superior.

Spend this money to build a good reputation and stimulate employees' work enthusiasm.

Chen Hao thought it was worth it.

At noon, everyone ate in the cafeteria.

Feng Yi sat with the employees, chatting while eating, and was approachable.

Chen Hao watched the cheap brother-in-law chatting animatedly with the employees, and his respect arose spontaneously.

Less than forty years old, in charge of a city, capable and courageous, and devoted to the people. Under normal circumstances, such a person would have a bright future.

In his last life, Feng Yi sadly left Fengchuan a month later and disappeared ever since.

In this life, both public and private, Chen Hao will never let Zhu San succeed again.

after lunch.

Feng Yi left with the people from the city government.

In front of the cafeteria.

The people at the brewery gradually dispersed.

Yang Zhibin asked Song Xiaojun for advice on some legal issues, and the two went to the factory director's office.

Only Zhao Zhiqiang accompanied Chen Hao.

Zhao Zhiqiang handed a briefcase to Chen Hao and said: "Boss, everything you asked me to do has been completed. Inside are the real estate certificate and business license. The house has been transferred to your name, and the key to the house is also inside. "

Chen Hao opened his briefcase and took a look.

Before taking the college entrance examination, he took a fancy to a street-facing store less than 200 meters away from the alley where his home was located. The usable area on the first floor was more than 80 square meters, and the second floor was also more than 80 square meters.

The house can be purchased or lived in, and is suitable for convenience stores and restaurants.

Since he was busy with the college entrance examination, Chen Hao asked Zhao Zhiqiang to take care of everything.

Chen Hao smiled and said, "Thank you for your hard work."

"I'm not working hard, Xiao Wang is busy."

Zhao Zhiqiang did not deny the contribution of assistant Xiao Wang.

"Your Assistant Wang is smart, not afraid of hardship, and has a lot of energy. If you train him well, he might be able to take charge of his own work for our Haoxiang in the future."

Chen Hao thinks Xiao Wang is good.

Zhao Zhiqiang smiled and nodded.

"How is the discussion about the placement of advertisements in the drama "New York City" going?" Chen Hao asked Zhao Zhiqiang.

"Boss, who can withstand your money offensive? Yali said that the two directors of this TV series, Director Feng and Director Zheng, have agreed. As for how to insert advertisements into the drama, there is no precedent. What is the effect? ​​The two directors are thinking Not counting.”

Zhao Zhiqiang wondered how the young boss could come up with so many new business ideas and marketing techniques. "Boss, I'm curious about how many wonderful ideas you have in your mind."

"I've been crazy about things since I was little."

Chen Hao laughed at himself.

Product placement in TV dramas is rare in China but not uncommon abroad. The earliest and most successful product placement was the canned spinach in the Popeye cartoon.

Implanting a "Caesar King" beer advertisement in "Beijing Man in New City" that will be broadcast early next year is just the first step. Chen Hao plans to implant "Caesar King" beer into "People in the River" which will be filmed next year.

Although this movie will not be released in mainland China, the proliferation of pirated video tapes and CDs has made the six movies in the series popular all over the country.

The characters in the film, from their hairstyle and clothing to the words they speak, were imitated by countless teenagers over the next decade.

Brother Haonan had a party with his brothers and drank Caesar King beer.

Brother Haonan takes his brothers to fight and drink Caesar King beer.

Mr. Jiang also stopped drinking red wine and switched to Caesar King beer.

Chen Hao thought about it and smiled.

"what happened?"

Zhao Zhiqiang was confused.

Chen Hao smiled and said nothing.