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Chapter 38 Shopping malls are like battlefields (Part )
This weekend, 21 supermarkets in Haoxiang and Lianhua are offering 50% discounts at the same time, igniting the consumption enthusiasm of the people in Shanghai.
Countless people who didn't need to go to supermarkets for shopping also flocked there.
50% off.
Half the usual price.
Anyone who doesn't take advantage of this is a fool.
There were crowds of people in front of twenty-one supermarkets.
Haoxiang has made plans in advance and has a large number of personnel to maintain order. In addition, in all stores, there is an exit door and an entry door. There is no mixing of the same door for entry and exit.
Over in Lianhua, many shops have only one entrance and exit, and people are pushing and shoving in and out. The scene is chaotic, with some people being pushed down and some children crying.
General Manager Kong Guohua is located in the Lotus flagship store located in Quyang Central Market. This is Lotus's largest store and its first store.
The chaotic scene made Kong Guohua frightened.
Fortunately, the first day of the sale was almost without incident.
After the stores closed at nine o'clock in the evening, the sales of the fourteen stores were quickly calculated and reached as high as 20 million, which was a tenfold increase compared to before.
In the past, the daily sales of Lotus's fourteen stores were stable at around two million, and would increase during the holidays.
In the conference room.
More than a dozen people were either smoking or silent.
They are not happy that their daily sales have increased tenfold.
With a 50% discount promotion, every 10,000 yuan in sales means a net loss of 3,000 yuan, and a sales volume of 20 million yuan means a net loss of almost 6 million yuan.
In just one day, he lost six million.
Even though the loss was Yangtze River Investment's funds, it still made everyone panic.
According to the current trend, the 50 million invested by Yangtze River will not last ten days.
"With this approach, you are not selling anything anymore, but you are burning money!" Hao Limin, the manager of Quyang store, expressed his views worriedly.
"Manager Hao is right, this is burning money. The essence of business war is to compete with who has more money. If you have a lot of money, you will all panic, let alone Haoxiang's people."
Tang Rui smiled and looked around at the people present, full of confidence.
A senior executive responsible for managing warehousing said: "Originally, we reserved goods for a week, but today we sold more than one-third of them in one day. If this continues, the goods we have prepared will be sold for two days at most."
"Let the supplier work overtime to deliver it to us, and the payment will be settled immediately!" Kong Guohua gave a countermeasure.
In the past, Lotus settled with its suppliers on a monthly basis.
The current settlement will undoubtedly stimulate suppliers to supply quickly, and at the same time add chaos to Haoxiang.
At the critical moment, if Lianhua settles immediately, the supplier will definitely ask Haoxiang to settle immediately, and Haoxiang's financial pressure will increase sharply.
"Knot now, okay!"
Tang Rui patted the desk excitedly and laughed.
peace restaurant.
Huang Yali, financial manager Li Xin, supermarket home appliance business manager Cao Wen, and eleven store managers gathered in the living room of the luxury suite where Chen Hao lived.
"From nine in the morning to nine in the evening, for twelve hours, our seven supermarket stores sold more than 10 million, but..."
Li Xin looked solemnly, looked at Chen Hao and Huang Yali, and said, "The net loss is more than three million."
Chen Hao looked as usual. He had expected to lose so much.
Huang Yali didn't say anything.
Li Xin continued: "In the home appliance store, the sales of four stores exceeded 5 million. The goods in the store ranged from air conditioners and refrigerators to rice cookers and pressure cookers and recorders. They were almost sold out, making a profit of 600,000."
"It's not a loss, it's great!"
"Our electrical appliances are only 12% off, so we won't lose money."
"If there are more than a dozen home appliance stores, they can completely make up for the supermarket's losses."
People talked.
The living room was not as lifeless as before.
The home appliance hypermarket made a profit, which made everyone feel a little relieved.
"Are the appliances fully stocked?"
Chen Hao asked Huang Yali.
Huang Yali said: "Supermarket sales are ten times higher than we expected, and home appliance sales are five times higher than expected. The goods originally prepared for one month may last for five days at most."
"The five-day buffer time is enough for us to stock up."
Chen Hao acted very relaxed and seemed to have no pressure.
Others felt a little more at ease when they saw their boss being so calm.
Tick tock! Tick tock!
The big brother of Cao Wen, manager of the supermarket's home appliance business, rang. He hurriedly answered the phone and learned the bad news. Many suppliers required cash settlement.
"Damn, these profiteers are taking advantage of the situation!"
Cao Wen hung up the phone and cursed in anger.
"It's a businessman's nature to take advantage of the situation. It's no big deal. We'll fight now." Chen Hao remained calm and said with a smile, "It's getting late. Let's break up. Recharge your batteries tonight and fight again tomorrow."
A dozen people got up and left.
Chen Hao came to the window and stared at the other side of the Pujiang River. The smile on his face disappeared. The first time he entered the business world, he encountered Old Man Li's Yangtze River Department.
It would be nonsense to say that he didn't feel any pressure at all.
"Boss, drink some water."
Before Huang Yali left, she poured Chen Hao a cup of hot water.
"Thank you."
Chen Hao took the water glass and took a sip slowly.
Huang Yali said: "Boss, no matter what happens in the end, I... we will accompany you until the end."
"I'm not sure about the others in Haoxiang, but I believe that you will be able to accompany me to the end." Chen Hao looked at Huang Yali with a smile.
The two of them were close at hand.
Huang Yali lowered her head to avoid the young boss's gaze.
Shy?
Chen Hao was surprised, seeing Huang Yali shy for the first time.
"I heard that you haven't had much rest in the past few days. Have a good sleep tonight and don't think about it." Chen Hao smiled and patted Huang Liya's shoulder and arm.
This is his habitual action.
Silent night.
Lonely men and widows live in the same room.
Huang Yali knew that Chen Hao had no evil intentions, but she still blushed and nodded hurriedly. She walked to the door, opened the door, and couldn't help but look back at the figure standing in front of the window.
This slender and tall figure seemed to have a unique charm, which made Huang Yali's heart beat.
…………
July 21st.
The news of the 50% off sale at Haoxiang Supermarket and Lianhua Supermarket spread throughout the city, and more people gathered at these 21 supermarkets.
On this day, Haoxiang Lotus's turnover hit a new high.
People on both sides were not happy.
Happy is the person who bought something.
On the third day of the big sale, even though it was already a working day, people's enthusiasm remained undiminished. People from nearby Magic City came to join in the fun and even lined up on the floor all night long.
Everyone knows that this kind of promotion will not last for a few days, and you will make money if you buy it.
On the second day of the big sale, Haoxiang lost three million, including the profit of the home appliance store.
On the third day of the big sale, Haoxiang lost 3.3 million.
On the fourth day of the big sale, Haoxiang lost 3.5 million.
On the fifth day of the promotion, Haoxiang lost 3.5 million.
Another weekend has arrived.
It was still dark, and there were crowds of people in front of twenty-one supermarkets.
"Brother, where are you from?"
"From Hangzhou."
"Where are you from?"
"From Sioux City."
The crowd was filled with similar conversations.
It’s not just the locals in Shanghai who come to buy.
People from surrounding cities were also attracted by this unprecedented promotion.
Lotus headquarters.
In the conference room, Tang Rui stood at the conference table and said loudly: "Haoxiang has already lost 22 million. They can't survive this weekend. If we persist for two more days, we will be the winners. After Haoxiang is eliminated, we will be the whole family." Duda, no one can stop our Lianhua expansion!"
More than ten people, including Kong Guohua, applauded and looked forward to a better future.
Affected by Tang Rui's analysis, they also determined that the funds Haoxiang could use did not exceed 30 million. In the past week, Haoxiang had lost 22 million.
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