Shokugeki: Start with an izakaya, making everyone cry

Chapter 203 The perfect version of the fresh sea bream mountain

taste.

Marketing.

Both of these things are very important.

It is just like the left and right hands of human beings. There is no priority, only order!

Good taste is only the foundation, and marketing is the core element that determines whether a restaurant can be profitable, that is to say:

The food must be delicious before we can talk about so-called marketing.

After all, a restaurant that doesn't taste good, even if it has great marketing capabilities, will eventually attract a wave of diners to the restaurant and will still face the risk of going bankrupt in the future.

Take 95% of restaurants on the market as an example. The dishes they provide should not be too unpleasant or too delicious.

Therefore, running a restaurant is the most difficult part.

"When it reaches a certain stage, most of them will move towards multi-brand and multi-category. Only by eliminating high prices and high-end products, will sushi become more popular and take a wider path!"

Drinking alone under the moon, a very charming name.

Ridiculously strong!

“Since 2004, sushi has gradually replaced Western-style hamburgers with a slight advantage.”

Etsuya Eiyama, who regained his composure for a moment, took a deep look at Zhang Fan, and then said: "But so far, there has not been a sushi chain store in the entire Neon Country that can rival KFC!"

For the business-savvy Rui Shanzhi, his biggest dream in life is to create a gourmet food company.

Even after he returned to Totsuki Academy, he made an important decision overnight:

All five restaurants in this food street were closed down and liquidated.

Because from the conversation just now, he already learned:

This person.

themed restaurant.

Japanese cuisine is relatively famous in the world.

I can't help but guess that in a big city like Tokyo, there may not be any izakaya with such a nice name.

"What a delicious dish name! It's like the elegance of a Tang Dynasty poem."

Although the single product is single, it is not monotonous. The pattern is simple and clear at a glance. However, it still tastes rich and diverse, such as:

These can all be considered single-product specialty stores.

Looking into the reason, it is probably because Japanese food is generally small and exquisite.

mid night canteen.

“First, categories are becoming more and more segmented, and second, categories are becoming more and more integrated.”

"If it contains high-end ingredients such as Wagyu beef and lobster, it will be beyond the reach of many ordinary people."

Originally, he had intended to cooperate with Zhang Fan, but now it seems that it is completely unnecessary.

However, no catering company can reach the level of chain stores such as KFC, McDonald's, and Starbucks that are popular around the world.

sushi place.

Looking at the lines of words on the white paper, Eishan Edazu also read it softly first, and finally showed a look of amazement on his face.

……

Hearing this, Eishan Edazu was also stunned and couldn't help but fell silent.

"I think the reason why we can't compete is because of positioning."

"Interesting. According to you, the more civilian things are, the more likely they are to occupy the mainstream?"

Izakaya.

"Sushi is indeed an affordable luxury consumer product."

“The portions are small and the price is a bit expensive. There are a lot of butterflies on the plate, but you will be full.”

“Coupled with the fact that it is more balanced and healthy in terms of nutrition, it has quickly become popular all over the world in such a fast era.”

Rui Shanzhi continued to ask.

"There are two major trends in the development of the catering industry."

Japanese ramen restaurant.

It relies on a single taste to attract and retain diners, thereby generating profits.

……

When Eizanae walked out of the izakaya, he couldn't help but look back and glance at the plaque on the door.

In particular, the number of three-star restaurants recognized by the WGO Food Organization has long ranked first in the world.

Zhang Fan thought for a while and then expressed his opinion.

Then open all its restaurant chain stores all over the world and become popular all over the world!

……

It's also very sad.

If Zhang Fan knew that just one dish of "Whose Jade Flute Listens to Falling Plum Blossoms" directly caused Ruishan Zhijin to have a psychological shadow, and even made him "write off" five restaurants, he would probably be stunned!

……

Encounter, understand, and then "love for a long time".

All the regular customers who meet in the izakaya will probably say: "This is the place where I can relax and heal the most in my life."

When coming to an izakaya, most people want to drink, but what they drink is not important. What is important is:

Meet!

Diners always miss this place.

Just like the executive officer Nakiri Shinagi, she really misses him now.

"Annie, you don't have to come with me."

Nakiri Shinagi, who had just gotten off the black car, stared at the izakaya in front of him, then turned back to the "stalking" Annie and said helplessly.

"Samagi-sama, have you forgotten that you fainted from fatigue this morning?"

"So during this period, no matter what happens, I will follow you step by step and be inseparable."

Annie looked at Nakiri Shinagi firmly and said calmly.

Shinagi was stunned, shook his head and said, "It's up to you."

With that said, he turned around and swept forward, walking into the izakaya in the blink of an eye.

……

Now, it is at the peak of passenger flow.

However, Zhang Fan, Mu Jiuzhi, Kadozaki Taki and others each performed their own duties, with clear division of labor and operating in an orderly manner.

As soon as he came in, Nakiri Shinagi quickly saw a busy figure.

In the small world of the kitchen table, he can always navigate the pots and pans with ease.

Every tiny movement, every focused expression, is like a silent silent film, using his own unique performance method to tell a wonderful story!

Managi couldn't help but look fascinated.

I could only shake the folding fan in my hand, step aside and wait, silently watching him cook with his heart.

After a long time, Zhang Fan finally took out the pot and plated it, and said: "Long, take this plate of stir-fried beef to table No. 12, and then take out a bottle of peach blossom wine from the wine cabinet and send it to table No. 7."

"it is good!"

"Send them all over here."

Hearing this, Kadozaki Taki did not dare to neglect and hurriedly served the stir-fried beef and peach blossom wine to the diners.

"You haven't come here for a few days. Have you hired new employees here?"

After sizing up Taki, Nakiri Shinagi then asked Zhang Fan with a smile.

"No way, we still need some manpower."

Zhang Fan shrugged, walked over and looked at the mature Nagiki Shinagi, and continued: "I have been standing for a while, let's sit down and talk first."

Nakiri Managi sat down obediently and smoothed the hair between his forehead with his hands.

Mature women always exude a unique charm.

Although she is tired and looks bad due to the recent late-night waiter incident, her noble and confident temperament still makes her unique.

<divclass="contentadv">"E...Erina, how have you been lately?"

Finally she raised her head and asked softly.

"Back to Totsuki."

"I heard that the autumn selection competition has been put on the agenda. As the top ten, she has the obligation to take charge of this matter."

Hearing that she mentioned Nakiri Erina, Zhang Fan naturally told her every detail of her stay at the izakaya.

"It can be seen that she seems to be very dependent on you."

"Perhaps having a stupid and stubborn mother is the most painful helplessness for children, right?"

"Now I don't even know her thoughts, her hobbies, her friends, etc., and I can't make her trustworthy like you can!"

Nakiri Managi sighed softly.

"Ah!"

"Don't be so discouraged."

"At least, she doesn't resent you."

"Some things don't have to be fixed. You can only leave time to fade away."

Zhang Fan felt comforted after hearing this.

However, he now understands Shinagi's pain as a mother better. Maybe she recently initiated the late-night cooker incident for the sake of her daughter Erina?

Nakiri Shinagi's eyes were watery, and then he shook his head silently.

"Zhang Fan, let's start with a plate of fresh sea bream."

Immediately afterwards, she calmed down her complicated emotions and did not forget the purpose of coming to the izakaya this time!

"OK!"

"Just a moment."

……

A fresh and huge snapper was brought to the chopping board.

The first thing that catches the eye is its bright flesh and perfect texture, like a piece of natural art waiting to be carved into a perfect work.

Stretching out his hand, he gently stroked the snapper's ears and body. After feeling its flesh and elasticity, Zhang Fan began to observe it carefully.

At this moment, his eyes were bright.

It's like being able to see through the fish's flesh and bones.

Then, a pattern of cut sea bream was quickly drawn in his mind.

Immediately afterwards, he took out an [Never-Breaking Beichen Sirius Blade]. The ice blade continued to exude a biting cold air, causing everyone, including Nakiri Shinagi, to feel an eerie atmosphere!

"what?"

"This skate seems to be the same as last time..."

Shinagi, who has sharp eyes, seems to have noticed that this kitchen knife is even more different than before!

Zhang Fan took a deep breath, then gently raised the skate in his hand, ready to start the "dance" with the snapper.

Whoosh whoosh!

Whoosh whoosh!

The moment the knife fell, the whole world stopped.

All I could hear was the "swish" sound of cutting meat, and every cut was as smooth as silk.

Zhang Fan's fingers tightly grasped the handle of the knife, and his wrist kept turning flexibly. This perfect combination of strength and skill made him like a dancer, jumping and spinning lightly on the stage of sea bream flesh.

Seeing this, Nakiri Shinagi stared so hard that his eyes almost fell out.

Even Anne behind her quickly covered her mouth, her expression full of disbelief.

"My God!"

"This... what kind of knife skills is this?"

The scene of Zhang Fan using an ice knife to handle snapper last time is still vivid in his mind.

From that time on, both Annie and Shinagi Nakiri firmly believed that Zhang Fan's knife skills were extremely superb. Even if he said that he represented the world's No. 1 level, it would not be an exaggeration at all!

It is no exaggeration to say that it is difficult for others to surpass this kind of knife skills that can cut the sea bream like transparent paper.

However, who would have thought?

The person who successfully surpassed Zhang Fan was actually himself!

……

Just a few seconds.

A huge snapper was completely cut into pieces by Zhang Fan.

And during this short process, his eyes never left the Beichen Sirius Blade in his hand.

From beginning to end, he felt the snapper with his heart and interpreted its value and life with his knife skills.

After finishing, he took a step back and looked at the hot and fresh sea bream carefully.

The plate of snapper sashimi attached to the small iceberg is truly a beautiful world-famous painting. The cuts you made just now turned into the beauty before your eyes, making the entire work smooth in lines and harmonious in color!

nice!

So beautiful!

"why?"

"In him, I can feel an unprecedented knife aura?"

"Could it be said that he, Zhang Fan, has reached the highest level of the integration of man and sword?"

Shinagi's head was buzzing at this time.

As we all know, an experienced chef can make good use of the characteristics of food in the process of cooking dishes to bring out the essence of taste and texture.

To put it bluntly, good food should have "pot flavor".

Likewise, meticulous knife work.

It often allows the ingredients to present a unique and ultimate aesthetic, achieving a balance and unity of deliciousness and color.

And if the chef can coordinate yin and yang, combine hardness and softness when cutting vegetables and meat, grasp the priorities, and finally achieve the so-called unity of man and knife.

Then, there is no food in this world that cannot be handled well.

……

In the pre-Qin period.

There was a chef named "Ding" who slaughtered cattle for King Hui of Liang.

His processing speed was very fast. Just the place where his hands touched could make the sound of skin and bones being separated, causing the entire cow to be cut up in the blink of an eye!

Later, he explained that after three years of hard training, he was able to contact the cow's body with his mind, without having to look at it with his eyes. It was as if the sensory organs had stopped moving and were moving solely by his mental will.

Then follow the texture of the cow's body, split the large gaps between the muscles and bones, and use the knife along the holes between the joints.

In short, they all follow the original structure of the cow's body and never touch the places where the meridians are connected.

Ah!

To some extent.

The cook's solution to the cow is what Shinagi Nakiri calls "the union of man and sword"

But it is even more difficult to achieve this miraculous skill than reaching the sky. How many excellent chefs have worked hard all their lives and never achieved it!

The results of it?

He, Zhang Fan, seems to be...

……

"I don't know if I've ever told you that the fresh sea bream dishes I made before were all defective."

"If you want to achieve perfect quality, there are three prerequisites. First, you must use fresh snapper caught before dusk. Second, you must use this Beichen Sirius Blade. Third..."

"It's the kind of knife skills you see now."

"Arhat Crystal Slash!"

Putting away the biting Beichen Tianlang Blade, Zhang Fan looked up at the shocked Nakiri Shinagi and others, and couldn't help but smile and explain.

"Is there such a kind of knife skill?" Annie was stunned, and then said stupidly.

"Yes, using this kind of knife technique, you can make the sea bream sashimi so smooth that you can even find a person's face like a mirror."

Zhang Fan continued.

"I really underestimate you."

"I have always thought that your cooking can represent the highest level, but it turns out that the old saying goes, there is no best cuisine, only better chefs!"

After saying that, Nakiri Managi quickly picked up the sashimi with chopsticks and put it into his mouth.

The delicious taste immediately spread in the mouth.

"This...this is..."