After the groom escaped from the marriage, I was doted on by billionaires every day

This case was posted on a short video website at that time, and was also on the local news search in Haicheng, making many people aware of it.

Internet popularity passes quickly, and the influence left behind does not disappear so easily. The attention now coming from the top has increased the pressure on case handlers even more.

The only way is to find the murderer and solve the case as soon as possible.

Lin Dongyu didn't know all this, and she had almost forgotten about it due to her busy schedule in the past few days.

The fireless aromatherapy products used by Su He brand to spearhead the market have taken shape. Now she needs to determine the marketing strategy and supporting online and offline linkage policies.

Direct retailing on online platforms is only one of the sales channels.

For such a large factory, even in the Internet era, traditional dealer channels and supermarket channels cannot be lost, and they still account for a very important proportion of sales share.

Especially fragrance products.

In addition to being visible and tangible, consumers also need to be able to smell it before consumers will have the desire to buy.

This is a practical problem that is difficult to solve across the screen.

In this regard, Lin Dongyu has made many efforts, such as adding fragrance testing papers, becoming a brand member for free, and you can purchase mini fragrance testing kits at very low prices, and other measures.

But for consumers, it is still too troublesome to wait several days for the express delivery to receive the test scent and then decide which scent to buy.

Therefore, the promotion strategies on online shopping platforms and offline channels are completely different.

When shopping online, during the new product launch stage, it is necessary to establish a reliable brand image and solve the trust problem of consumers.

Moreover, a fragrance test card is included on the outside of each bottle, allowing consumers to smell the fragrance without opening it. We also promise to open a smooth return channel while ensuring the original packaging of the goods.

Doing so will increase transportation costs and labor costs, but it can relieve buyers' worries and increase the order rate.

To this end, Lin Dongyu specially organized a customer service team, using a two-shift working system from 8 a.m. to 10 p.m. to cover consumers' consultation hours as much as possible.

As for offline, Su He can use Shu's channels to borrow ships to go to sea.

She made several appointments with Ding Minru and agreed to add a fragrance counter to Shu's high-end cosmetics counter. She would pay the counter monthly sales in advance and give the counter a proportional commission.

In addition, a reasonable price space is designated for dealers through traditional channels to promote the popularity of the product.

This series of policies sounds simple, but in fact each place needs to be carefully considered and calculated. The amount of each channel needs to be accurate to the decimal point to ensure stable market prices and avoid cross-selling.

Otherwise, when consumers find that the prices online and at counters are lower than what dealers sell privately, they will feel like they have been cheated, which is very detrimental to the brand.

The workload is very heavy. In addition to Lin Dongyu's rich experience in brand promotion and public relations, she has no practical experience in sales, so she continues to enrich and improve herself through a lot of study and listening to the advice of senior people.

very tired.

Finished a product meeting.

Lin Dongyu rubbed the sides of his forehead tiredly and took a short rest.

"Mr. Lin, we will shoot the commercial at nine o'clock tomorrow morning." Yao Qi reminded her as she walked up.

"Okay, send me the address."

With Lin Dongyu's work style, when she was at Shu's headquarters, she would be on site for important brand advertising shoots, and Su He was no exception.

Seeing that she looked tired, Yao Qi said: "Otherwise, I will go to the scene tomorrow to keep an eye on Mr. Lin. If I am not sure about anything, I will ask you for instructions."

"No, I still have to go."

Lin Dongyu said: "How can I feel at ease if I don't watch Su He's first commercial?"

Compared with the annual brand advertisements for Shu's products, Su He's first commercial is more important.

Advertising ideas, shot scripts, director resumes, etc., these are just information in words. The actual effect and whether adjustments are needed will be known only when it is executed on site.

With her presence, you can communicate immediately and improve a lot of efficiency.

Of course Yao Qi knew this and Lin Dongyu's temper, so she immediately stopped trying to persuade him and said, "Then I will stay in the factory tomorrow."

She is now in charge of brand promotion, but Lin Dongyu is training her as his assistant. With Yao Qi in the factory, Lin Dongyu can feel at ease on the set.

When it was time to get off work, Lin Dongyu heard some noises outside the door.

Looking up, I saw several young girls poking their heads at the door, whispering something, but not daring to come in.

"What's wrong? Come in." Lin Dongyu said.

There was another burst of frolicking, and they pushed Su Yuanyuan from the product propaganda department in.

Su Yuanyuan's face turned red and she lowered her head and did not dare to speak. The girl next to her said for her: "Mr. Lin, Yuanyuan wants to shoot a commercial with you tomorrow. She wants to go to Meng Xiao to get an autographed photo."