Reborn: Still want me to be the receiver? impossible

"Then Director Yu, welcome to join my advertising department." Shu Zhiqiang smiled lightly, stretched out his hand towards Yu Xin and said.

Shu Zhiqiang was not surprised that Yu Xin agreed to stay.

If he can still stick to his old beliefs despite his new comments, then this person will be terrible.

"Thank you, I hope you didn't lie to me." Yu Xin reached out and shook it, saying with some anxiety.

"Who is as smart as Director Yu who can deceive you?" Shu Zhiqiang smiled slightly and praised without hesitation.

Seeing that the other party was a little distracted, he put his arm around the other party's shoulders and continued: "Okay, Director Yu."

“Now, we’re going to start our first job;

I opened a paper-plastic packaging factory in partnership with others, and now there is a product that needs to be promoted;

This product is small and lightweight, but it can solve the needs of ordinary people who have difficulty carrying when shopping;

In order to allow customers to experience its convenience, I need you to write a soft article. "

Yu Xin did not expect that Shu Zhiqiang would assign him a task so soon, and he would also write soft articles.

However, he didn’t know much about advertising, so he said frankly: “Director, although I have never done advertising and I don’t know much about it;

But I can also understand that there is a difference between advertising and soft articles. "

"No! There is no difference." Shu Zhiqiang raised his right hand and waved it left and right: "Advertising is just a means of publicity."

“Our main purpose of advertising is to let more people know about the product and buy it;

It does not matter by what means or form;

It's like you are an athlete and a calligrapher;

And if you want people to see your excellence, you can’t just show these two aspects;

You can show others your voice, cooking skills, and acting, which can prove your excellence..."

Shu Zhiqiang talked a lot about advertising knowledge, and Yu Xin nodded from time to time to express understanding, and from time to time shook his head to ask for advice.

At the end of the story, Shu Zhiqiang suddenly asked: "Xiao Yu, let me ask you a question."

"Under what circumstances would you buy an item?"

Yu Xin shook his head subconsciously and said, "I won't buy it under any circumstances, I have no money."

"Pfft..."

Hearing this, Xie Ting on the side couldn't help but cover her mouth and smile.

But when she saw Shu Zhiqiang's eyes, she returned to her serious expression.

Yu Xin didn't answer the question, but she said loudly: "Boss, I know."

"It's demand. You will only buy goods when you need them."

Shu Zhiqiang nodded appreciatively and continued to ask: "What if there is no need?"

Xie Ting did not hesitate and said directly: "When there is a discount, I will buy it even if I don't need it temporarily."

What he said made sense, and Shu Zhiqiang couldn't refute it.

He nodded and said, "Director Xie is right."

“But making sales is not just about giving discounts, the most important thing is to create demand;

If customers have no demand for our products, then create a demand for them, do you understand? "

"Yes!" Xie Ting half understood, but still nodded.

Shu Zhiqiang did not continue to ask, but looked at Yu Xin and said: "Director Yu, do you understand?"

Yu Xin subconsciously wanted to nod, but quickly shook his head.

He didn't want to pretend to understand because he wouldn't learn anything that way.

"It's okay if you don't understand." Shu Zhiqiang smiled slightly, picked up a plastic bag from the desk and handed it over.

"The purpose of asking you to write soft articles is to let the common people see their needs, and this need is our product."

Yu Xin took the plastic bag doubtfully, but after opening it, his eyes lit up.

This thing is light and soft in the hand, and can be put into your pocket just by kneading it into a ball.

But once you open it, you will find a container that is more than 20 centimeters long and 30 centimeters wide.

If you can take one of these with you when shopping for groceries, you won't need to carry a straw rope.

Yu Xin asked curiously: "Director, how heavy can this one be?"

"A dozen pounds is not a problem."

Yu Xin didn't believe it, picked up some things from the desk and threw them in.

After mentioning it, there really wasn’t any problem!

After confirming the quality of the product, Yu Xin started to ask about business: "Director, how should I write this soft article?"

Shu Zhiqiang said directly: “Write a story, form a topic, arouse heated discussions, and indirectly or directly improve merchants’ service awareness and quality;

Aiming at the problem that it is inconvenient for ordinary people to take home their purchases in department stores and supply and marketing cooperatives..."

"After the soft article becomes a hot topic, this plastic bag will become a demand of the people."

Hearing this, Xie Ting on the side suddenly opened her mouth.

The factory director is right. You can learn a lot by staying with your boss.

Plastic bags are what ordinary people need. Before they went on the market, he criticized the service quality of department stores and supply and marketing cooperatives.

In this way, once plastic bags appear on the market, those self-employed people will have to buy them even if they don't want to.

high! It’s really high!

"Director, I will start writing soft articles right away. Are three stories a day enough?"

After learning about Shu Zhiqiang's purpose, Yu Xin no longer hesitated and started writing immediately.

"Don't worry!" Shu Zhiqiang patted him on the shoulder, pointed at the department and said, "Do you think there are any shortcomings in our department?"

"But tables, chairs and benches?" Yu Xin replied truthfully.

"No, it lacks popularity." Shu Zhiqiang shook his head and said, "Our department is too deserted."

Shu Qingshan has a lot of tables, chairs and benches in stock. After all, he just plays with wood when he has nothing to do.

Shu Zhiqiang is more concerned about talents, as there is a shortage of talents in all departments.

"Director, you don't want me to poach, do you?" Yu Xin thought for a long time, and finally looked at Shu Zhiqiang with wide eyes.

Isn’t it because the department is deserted because it is short of people? The other party contracted the advertising department for so long, but they only poached themselves.

It shows that he doesn’t have the ability to recruit cultural people, so he wants to do this by himself!

"Xiao Yu! How can you use such a vulgar word as digging about scholars?" Shu Zhiqiang coughed twice and said lightly.

“We need to discover talents and cultivate talents, you know?

You should have many classmates who are not yet employed, or friends from the same department;

Give them a call and tell them they can become a regular employee and have a bright future;

Whether our advertising department can thrive with talents depends entirely on you..."

Yu Xin rolled his eyes and said to himself, I believe you!

Even if you deceive him, you still want him to deceive those classmates?

"This stack of plastic bags is given to you as a bonus. Remember to give one to President Zhao."

After patting Yu Xin on the shoulder, Shu Zhiqiang turned around and left the advertising department.

As for the soft article, he believed Yu Xin could handle it.

On the way back to the packaging company, Xie Ting looked at Shu Zhiqiang with a bright look in her eyes.

Shu Zhiqiang couldn't bear it and asked quickly: "Director Xie, do you know what to do next?"

Xie Ting nodded and said, "Sell plastic bags to department stores and supply and marketing cooperatives?"