Reborn in 2011, 985 missing from two copies

If things continue to develop at this pace, Douyin may not add many new users during this Spring Festival Gala red envelope event.

Tik Tok currently has 6 million monthly active users worldwide and is basically approaching its peak of 7 million, so there is not much room for further growth.

If we want to significantly increase the number of new users, breaking through 8 million or even 9 million, we need the further popularization of smartphones and efforts in the international market!

A single domestic market is extremely difficult.

But the number of users of Douyin Mall will increase rapidly!

To put it bluntly, Douyin does not lack users at the moment, but Douyin Mall lacks users!

The significance of this 8 million cash red envelopes and 22 billion discount coupons event is to convert the 6 million monthly active Douyin users into Douyin Mall users in large numbers!

Let a large number of the 6 million Douyin users gradually accept and get used to consumption in Douyin Mall!

As a result, the number of annual active users of Douyin Mall has increased from 1.5 million to the current 1.7 million, and will continue to grow to 2 million, 2.5 million, 3 million... and even million!

If the number of annual active users of Douyin Mall can reach 3 million, then this Douyin red envelope activity will be a great victory!

To be precise, it was not only the Douyin red envelope activity that was a great success, but also the Douyin Mall that was a great success.

There is no other reason. The current number of annual active users of Taobao and Tmall combined is only about 3 million!

As for the number of JD.com's annual active users, it was originally less than 1 million. With the traffic entrance of Changliao and the strong support of Xingyi Technology, as well as the impact of the listing, the scale of JD.com's annual active users has continued to surge, and now it is only about 1.2 million.

As for other online shopping sites like Vipshop, Suning.com, and Dangdang.com, their annual active users are only 2000-5000 million.

There is no way. Smartphones have only been popular for a few years. Even if the PC version is included, the upper limit of the online shopping group is not high and is very limited.

This is under the premise that Xingyi mobile phones and Wujie mobile phones have been widely popularized, greatly promoting the development of mobile Internet.

The scale of online shopping in the same period in the previous life was even worse!

In the first quarter of 2014, Alibaba’s annual active users were estimated to be only million.

As for JD.com, it only has tens of millions.

The annual active user numbers of Vipshop, Suning.com, and Dangdang have all been halved from the current figures, which are much bleaker than the current figures.

It can only be said that the emergence of Xingyi Technology has not only accelerated the popularization of smart phones, but also accelerated the development of domestic mobile Internet, and promoted the development of e-commerce and online shopping.

It can be said that the popularity of smartphones in China in 2014 has surpassed that of 2015.

The scale of development of domestic mobile Internet and online shopping has also exceeded that of 2015.

But even so, the upper limit of online shopping users is still very low.

According to calculations by the Xingyi Cloud Data Center, the current upper limit of domestic online shopping active users is only around 400 million.

Alibaba's Taobao + Tmall has 3 million annual active users, which is already very impressive. As for monthly active users, it is only about 2 million.

Similarly, if Douyin Mall can reach 3 million annual active users, it will be very successful, on par with Alibaba!

This is why the New Year’s Day and Spring Festival red envelopes are all given to Douyin.

And things are progressing smoothly.

At 30 o'clock in the evening, two hours after the Spring Festival Gala's 5000 billion red envelopes were opened, the number of new consumer users of Douyin Mall exceeded 1.5 million, reaching million.

It has surpassed Dangdang, Suning.com, Tencent Online Shopping, and JD.com!

That’s right, in terms of transaction volume, the relatively immature Douyin Mall may not be as good as mature e-commerce platforms such as JD.com and Tencent Online Shopping, but in terms of user scale, it has completely surpassed them!

Second only to Alibaba's Taobao, it has become the second largest e-commerce platform in the country in terms of user scale!

More importantly, this is just the beginning.

That’s right, 1.5 million annual active users is just a starting point!

As the Spring Festival Gala continues and the 30 billion red envelope campaign continues to gain momentum, the number of users of Douyin Mall will only increase.

And the growth rate is still terrifying!

If this continues, no one knows how much the number of users of Douyin Mall will grow!

Wang Yi was in a good mood about this.

With this wave of operations, Douyin Mall is completely stable.

The plan that was originally scheduled for June 6.18 to rank among the top three e-commerce companies will most likely be realized ahead of schedule!

When it comes to e-commerce, users come first.

Even though Douyin Mall is not as mature as JD.com and Tencent Online Shopping, and the number of merchants and brands is far less, as long as the number of users far exceeds the former, even several times more, the transaction amount and volume will continue to surpass them.

It’s simple, as long as there are users, there will naturally be enough merchants.

Faced with the hundreds of millions of users of Douyin Mall, there is no need for Xingyi Technology to promote or invite any of the major brands, merchants, and e-commerce giants. They will all come to seek cooperation and rush to open stores.

There is no doubt about that.

JD.com feels like it is facing a formidable enemy.

Da Qiangzi lost all interest in watching the Spring Festival Gala and immediately held an emergency video conference.

"I can't believe it. It's not Tencent Online Shopping that has surpassed us, but Douyin e-commerce!" Da Qiangzi was filled with emotion:

"We have always been wary of Tencent's online shopping and Tencent's multi-faceted e-commerce layout, but we didn't expect to be surpassed by the inconspicuous existence of Douyin Mall without knowing it!"

Other senior executives also had complicated expressions:

"Yes, originally Douyin Mall only had users, not many products, not many brands, and not many orders. But now, Douyin Mall has gradually matured, the categories have gradually become more complete, and the logistics have also exploded rapidly. Especially the 30 billion red envelope activity during the Spring Festival Gala, the user scale has surpassed our JD.com in an instant."

"The result of JD's years of hard work is actually not as good as the one-year operation of Douyin Mall? It's unfair."

"That's right. I thought Tencent Online Shopping might surpass us, and even Suning.com would threaten us, but I never thought that it would be Douyin Mall that would surpass us in the end. This is unscientific!"

"You have to know that Douyin was originally just a short video platform. Even Mayu Mall and Xingyi Mall only offer vertical products such as clothing, beauty products, and electronic products. How could they surpass JD.com? It's incredible!"

A group of JD.com executives sighed collectively, totally unable to understand how the situation had developed to this point.

It can be said that Douyin Mall is the dark horse of the year!

Last year it was just a minor incident and not worth mentioning.

This year's wave of New Year's Eve red envelope activities was a huge success, and it also took down a series of e-commerce platforms including JD.com, Tencent Online Shopping, Dangdang, Suning.com, Gome, Amazon Xiaguo, etc., becoming the second largest e-commerce giant after Alibaba in terms of user scale.

No matter how you think about it, it's incredible.

Seeing everyone's puzzled expressions, Vice President Ding Qianliu was not surprised at all:

"In fact, everything unexpected is reasonable!"

“It seems that Douyin Mall has only been developed for about a year, but in fact, Xingyi Technology has been preparing for several years.”

"We started preparing from the very beginning with the Mayu Mall, and have been upgrading comprehensively, step by step, from quantity to quality!"

Da Qiangzi became interested: "I will analyze it carefully for everyone."

Ding Qianliu nodded: "Then let's start from the beginning, Meiyou."

"In 2011, the vertical e-commerce Mayu Mall was born. Initially, it only sold clothing, but later expanded to beauty products, tissues, sanitary napkins, maternal and child products, and other pan-female products + maternal and child products. And the subsequent Xingyue brand mainly focuses on sports products."

"And Xingyi Technology has gradually expanded from the initial mobile phones to tablets, TVs, headphones, and smart home appliances."

"The above are all the development of Xingyi Technology's own brand, from point to surface, gradually upgraded and improved."

Everyone nodded, it was indeed the case.

Ding Qianliu continued: "Next, it is the multi-brand strategy. Xingyi Technology uses "smart home" as a breakthrough point and uses the emperor to control the princes."

"With the Xingyi smart home ecosystem as the core, we have expanded from our two own brands, Xingyi Technology and Wujie Technology, to hundreds of large and small white appliance brands such as Midea, Gree, Haier, Hisense, Aucma, AUX, Joyoung, Galanz, etc."

"At this point, Xingyi Technology's comprehensive e-commerce layout has been gradually improved."

"At least in the field of electrical appliances, Xingyi Technology has become a comprehensive e-commerce company."

"But at this time, Xingyi Technology still did not directly engage in comprehensive e-commerce. Instead, it was only a multi-dimensional vertical e-commerce in the fields of smart home, electronic products, and maternal and child beauty and clothing."

"Of course, this is also a contractual constraint with JD.com!"

"According to the contractual constraints of the original investment in JD.com, Xingyi Technology cannot engage in comprehensive e-commerce within two years, which will expire in April. By then, Xingyi Technology can fully promote comprehensive e-commerce."

"In addition, Xingyi Technology has been expanding its business over the past period of time, introducing a large number of third-party brands and merchants, and acquiring and investing in many factories and companies. The supply of goods and merchants has gradually increased."

"As for logistics, Xingyi Technology is also busy!"

"Before, many logistics of Xingyi Mall and Meiyou Mall were outsourced to JD Logistics. But in the past year, Xingyi Technology has been reducing its cooperation with JD Logistics, and continuously promoting the construction and development of its own warehousing, gradually replacing JD Logistics with Xingyi Technology's own logistics warehousing."

"It can be said that Xingyi Logistics has also grown bigger!"

At this point, everyone's faces darkened.

Ding Qianliu concluded: "Now Xingyi Technology has integrated all the resources of Mayu Mall, Xingyi Mall, and Xingyi Smart Home to create Douyin Mall. And a large number of third-party brands and merchants have been introduced. Relying on Douyin's huge user scale and terrifying traffic entrance, as well as the fully upgraded Xingyi Logistics, Douyin Mall has been fully upgraded to a comprehensive e-commerce. Everything is ready, and it only lacks the east wind."

"And this tailwind is the conversion of Douyin users into Douyin Mall users. Today's New Year's Eve red envelope event is this tailwind, which has converted tens of millions, or even hundreds of millions of Douyin users into Douyin Mall users."

"Step by step, Xingyi Technology has built Douyin Mall into a comprehensive e-commerce platform, and by the way, it has surpassed JD.com in terms of user scale, becoming the second largest e-commerce giant in terms of user scale!"

After listening to Ding Qianliu's analysis, everyone understood the whole process.

Da Qiangzi's face was livid: "Own brand, third-party brand, self-operated products, factory store, Douyin traffic, Xingyi Logistics!"

"Xingyi Technology's layout for comprehensive e-commerce really started a few years ago, and it has been impeccable step by step."

One executive couldn't help but say, "Douyin Mall is really amazing, and Wang Yi's layout is also amazing. But Xingyi Technology is not fair. According to the agreement, Xingyi Technology cannot engage in comprehensive e-commerce within two years. It expires in April. It's only the beginning of February, more than two months ahead of schedule!"

"That's right, Xingyi Technology has breached the contract. Do you think JD.com is easy to bully?"

"If there is a contract, we must act according to it. Xingyi Technology started to operate a comprehensive e-commerce business two months in advance. We can sue Xingyi Technology!"

But Ding Qianliu shook his head: "It's meaningless. The contract is about to expire, only two months away, Xingyi Technology also has many ways to circumvent it."

"The simplest thing is that they deliberately give up many product categories and refuse to admit that they are a comprehensive e-commerce company. What can we do?"

"More importantly, don't forget that we are dealing with Xingyi Technology. Even if they really breach the contract, what can we do? We can't afford to offend them."

"In addition, Xingyi Technology and Mr. Wang hold a large number of JD.com shares. Although they have cashed out a lot, they still have some and are still major shareholders."