Reborn in 2011, 985 missing from two copies

Looking at the surging data in the background, everyone at Xingyi Technology was filled with joy.

But at Apple headquarters, major shareholders and Apple executives were arguing with each other.

The major shareholder pointed at the nose of Kendall Frye, the R&D director of iPhone 6, and cursed:

"It's rubbish! I emphasize again that even if the iPhone 6 has a huge improvement, greater than any previous generation, it is meaningless and is not a match for the Xingyi X1 at all."

"If nothing else, the full screen alone is much better than the shitty forehead and chin you designed!"

"I'm a major shareholder of Apple, and I really want to use Xingyi X1!"

Others also spoke one after another:

"That's right. We are in big trouble. We were counting on the iPhone 6 to make a comeback, but now it seems that we are only bringing shame upon ourselves again."

"I'm just wondering, why is Xingyi Technology's research and development capabilities so strong?"

"Incredible full screen + lifting camera, this epoch-making design, how can Apple not come up with it?"

"There is also the Kunpeng 906 SOC from Xingyi Semiconductor, which is powerful and stable, and doesn't look like a 28-nanometer processor at all. Our 20-nanometer processor is just like that, right? And it was launched half a year later than theirs."

"The gap is even bigger in terms of imaging. Xingyi Technology's front camera has 1300 million pixels, and the rear camera has 1600 million and 2070 million pixels. Although our iPhone 6 has an upgraded front camera of 500 million pixels, the rear camera is still 800 million pixels, which is a huge difference. Why don't you just upgrade all the way in one go?"

Upon hearing this, R&D Director Kendall Frye frowned:

"The pixel level needs to be improved steadily. If it is increased to 1300 million pixels at the front and 1600 million pixels at the back all at once, it will be very difficult for us to optimize it. Our imaging team only has experience in optimizing 120 million pixels and 800 million pixels. We have not come into contact with lens modules with more than million pixels..."

The major shareholders all laughed: "Haha, to put it bluntly, you are just incompetent?"

Kendall Frye's mouth twitched: "!!!"

"Why can the Xingyi Technology team optimize to 1600 million pixels, or even 2070 million pixels, but you can't? You can only achieve million pixels every year? million pixels passed down from generation to generation? What else can you do but lose?"

"I..." Kendall Frye was speechless for a moment.

In terms of R&D capabilities, Apple really can't catch up with Xingyi Technology.

Xingyi Technology used a 500-megapixel front-facing camera three years ago and a 1300-megapixel rear-facing lens two years ago, defeating Apple's 120-megapixel front-facing camera and -megapixel rear-facing camera.

Apple was forced to use something better, so it wanted to develop radically last year, also using 1300 million pixels in the front and million pixels in the back.

But unfortunately, ideals are full and reality is skinny.

Apple’s imaging R&D team is not strong enough and cannot optimize the product in a short period of time, so we have to wait until this year.

As a result, by this year, the 1300-megapixel front-camera has been optimized, but the -megapixel rear-camera is still not optimized very well, and is not as good as the previous -megapixel.

Therefore, the iPhone 6 series can only upgrade to a -million-dollar front camera, while the rear camera still uses -million.

We can only consider the 6 million rear camera when it comes to next year's iPhone 1300S.

Kendall Frye was helpless about this.

The team is just not strong enough, there is nothing we can do about it.

What Xingyi Technology can accomplish in one year, Apple’s team couldn’t accomplish in two years!

"There's also a huge gap in fast charging. Xingyi Technology achieved 20W fast charging last year, but what about us? We're still at 5W! Can't we make some progress?"

"Before, mobile phones were small, and the batteries were small, so charging was slow. Now the iPhone 6 Plus has a larger screen, consumes power quickly, and the battery has been upgraded to 2500 mAh, but charging is still so slow, and it takes five hours to fully charge! Do you think it is suitable?"

"I..." Kendall Frye was silent again.

"Can't we do a quick charge?"

Kendall Frye's mouth twitched: "Fast charging affects battery health and poses a safety hazard..."

"Everyone else uses it and nothing happens. Only Apple can't use it. Will something go wrong if we use it?"

"I……"

"Don't talk nonsense to me. Just tell me if you can do 20W fast charging? If you can't do it, find someone who can do it!"

“I can do it!”

"Okay, how long will it take?"

"Fast charging is related to safety, and it is not easy to develop. If we start now, we estimate that it will be done in four years!"

The major shareholder was silent: "..."

The other shareholders were also silent: "..."

Even Cook didn't know what to say: "..."

"Xingyi Technology has developed a 20W fast charger in two years, and you told me it took four years. That's great."

The major shareholders were so angry that they laughed and couldn't help but applaud.

Cook saw this and quickly tried to smooth things over: "Although the iPhone 6 has made great improvements, it still seems to be far from enough."

Another shareholder also said, "Isn't this the end? Xingyi X1 was launched half a year earlier and has a better configuration, while we launched it half a year later and have a lower configuration. Who will buy our iPhone 6?"

For a moment, the entire conference room fell silent.

After a long while, someone said, "It's definitely over. Even if our iPhone 6 is 2000 yuan cheaper, it will be useless. With the monopoly of Xingyi X1, the competition is too strong."

"You idiot, what are you still hesitating about? Hurry up and revise the design and upgrade the iPhone 6!" Another major shareholder couldn't help but yell:

"Apple's stock price is only 20% of its peak period. If it doesn't upgrade, won't it be doomed?"

Cook shook his head and said, "It's too late. The design of iPhone 6 has been finalized a long time ago, and a lot of raw materials have been ordered. If we upgrade it now, we will have to make a complete overhaul. There is not enough time, and the raw materials that have already been ordered are also too late."

Kendall Frye couldn't help but say, "Yes, our iPhone is large in volume, and each generation requires more than one to two years of research and development time. Six months before the release, we have to fully prepare all components, purchase goods, and start mass production."

"Otherwise it will be too late."

"Besides, whether it's 1300 megapixels or 20W fast charging, we can't do it. We can't catch up just because we want to."

"There are also full screens and lifting cameras. These will take at least a year to catch up."

“So, the iPhone 6 is finished before it’s even released?”

"Trash! You are all trash!"

"Xingyi Technology can launch two flagship phones and several borderless phones every year, so why can't Apple do that?"

"This……"

Cook was silent, and so was Kendall Frye.

This is a big problem.

It’s too late to modify the design now!

The most important thing is that the technology is not up to the task.

The only advantage that iPhone has over Android phones is the IOS system.

But other aspects are far behind, whether it is fast charging or full screen, they are far inferior.

Compared with the Xingyi mobile phone, it is even worse, and even its only system advantage is gone.

As for R&D capabilities, they are even worse.

Xingyi Technology can do well in releasing two flagships a year, but Apple has trouble releasing one flagship.

Cook was speechless about this, and a number of major shareholders were even more angry.

Finally, the major shareholder looked at Cook coldly and said calmly: "I think Apple's R&D department needs a major cleanup!"

Kendall Frye broke out in a cold sweat: "..."

"Also, Apple's top management needs a major purge!"

Cook was horrified: "!!!"

These two sentences not only represent the opinion of the major shareholder, but also the opinion of the entire board of directors.

In other areas, the board of directors may be divided into two or even three factions, each holding its own views.

But in these aspects, seeing that Apple is so ineffective and iPhone 6 is a failure, all shareholders will have the same attitude!

Let’s put pressure on Cook together!

For a moment, Kendall Frye broke out in a cold sweat, but Cook felt a little relieved that he had survived the disaster.

He finally understood that the board of directors had not yet found a new chairman, so he was still in a stable position.

More importantly, only one of the chairman and the R&D director can be moved!

If he, the chairman of Apple, and Kendall Frye, the director of research and development, were fired together, the entire Apple would be in shambles.

Even if a new chairman and a new R&D director are appointed, it will be difficult for the two newcomers to gain a foothold in the short term, let alone quickly improve R&D capabilities and develop a new mobile phone comparable to Xingyi X1 as soon as possible.

This is not realistic.

On the contrary, if Kendall Frye is fired and Cook is left to stabilize the situation, it is possible to replace him with a new R&D director to quickly enhance Apple's R&D capabilities and develop new products as soon as possible!

In a word, the two major pillars cannot be moved at the same time.

Between the chairman and Kendall Frye, the board decided to replace Kendall Frye first.

After all, Apple’s poor performance is not an operational issue, but simply because of its low R&D efficiency and far-behind R&D standards.

Seeing Kendall Frye's useless appearance, the board of directors couldn't stand it anymore.

As for Chairman Cook, he is an expert in operations but not good at research and development.

When Jobs was alive, he was responsible for product research and development, while Cook was responsible for operations and sales. The combined efforts of the two created the glorious era of the iPhone.

Now, from iPhone 5 to 5S, all have failed miserably, and the iPhone 6 series is also not up to standard. The biggest reason is that Kendall Frye, the R&D director, is a useless guy.

As for Cook, it is more of a joint liability, and it cannot even be considered as unclear employment.

There is no other reason. The position of R&D director is very important and is approved by the board of directors. Many major shareholders support Kendall Frye, especially the conservatives.

Even if Cook wants to make a move, he has to report to the board of directors for approval and a board vote.

It can be said that this time the entire board of directors was completely disappointed with Kendall Frye, and even the conservatives did not dare to be conservative again.

After several major shareholders left, Kendall Frye panicked: "Chairman, I...I...I will definitely make comprehensive improvements. I hope you can give me another chance. I..."

Cook waved his hand: "Kendall Frye, this is the intention of the board of directors. I can't do anything about it. You...Alas!"

"Chairman!" Kendall Frye didn't want to give up.

He is not Steve Jobs. Even if he is fired by Apple, he can be invited back.

On the contrary, once he was fired by Apple, his career would be over.

Looking at Kendall Frye's anxious look, Cook thought a lot for a moment.

There are very few very good R&D directors.

Next, the most outstanding director will be responsible for the comprehensive development of the iPhone 6S series for next year.

As for Kendall Frye, he has some ability, but he is too conservative. After this incident, maybe he will change his attitude and still have some surplus value.

It just so happens that the iPad business is also a total failure, and there aren't enough high-quality R&D directors, so we might as well reuse the waste.

Let Kendall Frye go to the iPad side to intensify the internal competition of the iPad!

In this regard, Cook sighed: "The iPhone 6 is already like this, there is no way to change it. The next iPhone 6S series will definitely have a new leader, so forget it!"

"Chairman, I..." Kendall Frye's eyes, which had originally contained some hope, dimmed in an instant, and his entire energy seemed to be drained away in an instant.