Reborn in 2011, 985 missing from two copies

Samsung headquarters.

Lee Kun-hee came to the mobile phone department with great momentum and slammed the sales report on the head of Choi Jae-ji, the president of Samsung Mobile:

"Look, let me see!"

"Is this the Samsung S5 that you put all your efforts into developing? Is this the Samsung S5 that you have high hopes for and you promised me that it will be a best-seller and bring the company back to its peak?"

"The global sales volume in the first week was 200 million units, which is less than the sales volume of Xingyi Technology in one day or even half a day!"

“It’s selling really well!”

Cui Zaizhi lowered his head, cold sweat broke out, and his legs began to tremble.

Sales of 200 million in the first week are extremely bad for a Samsung flagship!

Before the Xingyi mobile phone went global, the sales of Samsung's flagship mobile phones were quite good. For example, last year's Samsung S4 sold five million units in the first week!

But now, there are only 200 million!

Cut it in half!

More importantly, the R&D investment and configuration upgrades of Samsung S5 are much greater than those of Samsung S4, but the price has not increased. It is a typical case of increasing quantity without increasing price.

But even so, sales are still dismal. Not only were sales in the first week halved, but they were also reduced by 40%!

Sales in the first month will definitely be halved, or even reduced to 40%.

The more Lee Kun-hee thought about it, the angrier he got. "Last year, Samsung S4 sold 1200 million units in the first month. This year, S5 sold very little in the first week. How much discount are you going to give me for the first month's sales?"

"Are you planning to sell only 500 million units in the first month? million units for the whole year?"

"I..." Cui Zaizhi opened his mouth, but didn't know what to say, and felt extremely aggrieved.

"What? You're still not convinced?" Lee Kun-hee frowned slightly.

Cui Zaizhi took a deep breath and said, "No, Chairman, it's just that this accident happened for a reason that cannot be ignored."

"Is there a reason? Okay, you tell me."

"Chairman, there are only so many high-end consumer groups. Before the globalization of Xingyi mobile phones, other users except Xiaguo either bought iPhone5S or the newly released Samsung S5."

"Our S5 has just been released and has the advantage of a large screen. It can be said to crush the iPhone 5S. Therefore, we expect sales of at least 400 million units in the first week and at least 1200 million units in the first month. There is no pressure, and it may even be more."

"But who would have thought that in January this year, Xingyi mobile phones were fully internationalized. Xphone3 and Xphone3plus, last year's best mobile phones, are still very competitive now."

"Better than our Samsung S5?" Lee Kun-hee couldn't help but ask.

"Yes."

Li Jianxi was a little angry and puzzled: "You mean to say that the S5 series we just released this year is not as good as the Xphone3 released by Xingyi Technology last year?"

"Yes. Chairman."

"Shit!" Li Jianxi was furious and looked at Cui Zaizhi with unkind eyes:

"Compared to the Xingyi X1 of the same period, it's fine that our S5 can't beat it. Why can't it even beat last year's Xphone 3?"

"Are you all trash?"

"Chairman, except for the processor which is not as powerful as the other party's Kunpeng 902, our Samsung S5 has no disadvantages in other hardware aspects, and the screen and other aspects are stronger than the other party."

"But the Android system we use is several dimensions more powerful than the other party's self-developed XOS system. This directly leads to our S5 not only being inferior to last year's Xphone 3, but even to the Xphone 2 Pro released in the first half of last year."

"This……"

Li Jianxi was stunned: "The gap in the system is so big?"

"Yes, Chairman. XOS is a 64-bit system, which is 32% more powerful than the 160-bit Android system we use! Moreover, the XOS system is closed and developed by Xingyi Technology. All push and automatic start are managed in a unified manner, and all software is optimized. The actual experience is stronger and smoother than ours. Therefore, the actual gap is not 160%, but 200%, or even higher."

"This has resulted in last year's Xphone 3 and Xphone 2 pro being better and more powerful than our newly launched Samsung S5. Many users would rather buy Xphone 3 and Xphone 2 pro than our latest Samsung S5."

Cui Zaizhi thought clearly, sales plummeted by 60%!

This matter is too big and the consequences are too serious.

They can't carry it themselves, the Samsung mobile phone R&D department can't carry it, and the entire Samsung mobile phone division can't carry it.

Besides, it’s the Android system’s fault and Google’s fault. There’s no reason why Samsung’s mobile phone department should take the blame.

Hearing this, Li Jianxi was silent: "..."

I know in my heart that Cui Zaizhi is trying to shirk responsibility by saying this.

But the problem is that there is some truth to it!

Everyone knows that the operating system of a smartphone has an extremely important impact on the phone, and it even exceeds the hardware!

Android is not as good as IOS, and IOS is not as good as XOS!

What Cui Zaizhi said is reasonable.

The problem with Samsung phones is that it’s not really because of the hardware.

On the contrary, S5's hardware is much more powerful than Xphone3, and even has its own strengths over Xingyi X1.

Especially Samsung's A screen, which is better than Sharp's top screens these days.

But the sales volume is far behind.

The first week sales are not as good as the first day sales!

The biggest reason is the system!

Compared with the XOS system, Apple's IOS system is not good enough, let alone the Android system, which is a 32-bit Android system.

It's just complete trash.

"Chairman, you are aware of Samsung's R&D capabilities. We are not inferior to others in terms of hardware. Currently, the only thing we are not as good as Xingyi Technology is our processor."

"However, we have already made comprehensive improvements. The performance of the upcoming Orion 5433 has soared. Next year's Orion 7420 will use a 14-nanometer process and will have terrifying performance, definitely surpassing the same-generation processors from Xingyi Technology."

"Let's not talk about the screen. We have an absolute advantage."

"Not to mention storage. Samsung is a storage giant and uses the latest technology and the most powerful configuration. 3G RAM is the first to be launched by Samsung."

"But as long as the system is not powerful, we at Samsung will never be as good as Xingyi Technology, and will always be just a supporting role."

"Our Samsung sales will never pick up and will continue to plummet."

"It's not that we're not strong enough, it's just that Android is so useless that it's holding us back."

"Let alone other things, the 200% performance gap between XOS and Android cannot be made up. Even the 14nm process cannot make up for such a huge gap."

"This..." Lee Kun-hee was silent, unable to refute.

"Moreover, it is not just Samsung that has seen its Android phone sales cut in half. LG, HTC, Sony and others have also seen their sales drop in half, and their sales have also dropped significantly."

"This is not Samsung's failure, it's the failure of the entire Android camp! It's the failure of the Android system, it's the failure of Google!"

Li Jianxi took a deep breath and looked at Cui Zaizhi: "You mean, we at Samsung should invest huge amounts of money to speed up the development of our own mobile phone operating system?"

Cui Zaizhi nodded quickly: "That's right! Android is a hopeless case. Their kernel is ten years old, at least ten years behind the kernel of XOS."

"Even if you upgrade to a 64-bit system, it's useless. Android has upgraded to a 64-bit system, but the Android software ecosystem can't keep up. A large number of software will still be 32-bit software in the next few years, and still can't take advantage of the terrifying improvement of 64-bit."

"It can be said that as long as we continue to use the Android system, Samsung will lag behind this year, next year, the year after, and the year after that..."

"The only solution is to enhance the strategic positioning and resource investment of our Samsung self-developed system, just like Xingyi Technology built the XOS system, and accelerate the creation of our own operating system - Tizen!"

Samsung has never given up on developing its own system. As early as 2010, Samsung launched its self-developed operating system BadaOS, which was positioned in the mid-to-low-end. It also launched the first model equipped with this system, the Samsung Wave S8500.

Unfortunately, the system is relatively backward, there are too few compatible software, and its market share is less than 1%, so it has not made much of a splash.

In 2012, Samsung cooperated with Intel to launch the jointly developed Tizen system.

But like BadaOS, the Tizen system has not attracted much attention. It is not like Xingyi Technology's XOS system, which is supported by the entire group and ranks first in the first tier.

On the contrary, Samsung's Tizen is still a non-core business, with very little money and manpower invested in it.

Even the upcoming mobile phone is just the $90 Samsung Z1, targeting the Indian market!

That’s right, the Tizen system is used in thousand-yuan phones, and is only limited to the Indian and African markets.

To put it bluntly, it's just testing the waters.

Lee Kun-hee understood what Choi Jae-chi meant: "Okay, the Tizen division will be upgraded to level one, and we will increase investment to fully accelerate the development of the Tizen system ecosystem."

Hearing this, Cui Zaizhi was in a good mood: "The chairman is very wise. We will launch the first thousand-yuan phone equipped with Tizen system, Samsung Z1, in the fourth quarter of this year to test the Indian market."

"That's not enough. We'll try to use the Tizen system on the Note5 in the second half of next year," said Lee Kun-hee.

"This..." Cui Zaizhi was silent.

"What? Is it difficult?" Lee Kun-hee was a little displeased.

"The development of the Tizen system is not a big problem, the main problem is application adaptation. By the fourth quarter of next year, we will be able to complete the development of the Tizen system and use it on our flagship phones. But the problem is that major application vendors are not compatible with the Tizen system, resulting in a lack of native applications. If our flagship phone uses the Tizen system and users don't use it, then the sales of the Note5 in the second half of next year will be very bleak."

"What should we do then?" Lee Kun-hee was very angry.

You say the system is not powerful enough and the self-developed system does not have enough primacy. I will invest money in you to improve its primacy.

The result said that there was no application adaptation!

Isn't this funny?

Cui Zaizhi sighed: "There is no other way. We can only do the same as Microsoft's WP8 system. While we are fully committed to research and development, we will also spend a large amount of money to subsidize major application vendors to attract them to adapt to the Tizen system and expand our application ecosystem."

"Well, this is the only way. Prepare your proposal and we will discuss this at the board meeting next Monday."

"it is good!"

Cui Zaizhi was in a good mood.

Regardless of whether the Tizen system succeeds or not, the crisis of the mobile phone division has temporarily passed.

If the system hadn't been to blame, he would have had a hard time explaining why Samsung S5 sales had been halved.

Now, everyone is putting the blame on the mobile phone operating system.

When Tizen becomes big, it can still be said that the Tizen system is not powerful, not that the mobile phone development is poor.

Well, let’s do it!

The newly launched Samsung S5 is in its golden first-selling period, but its sales have been cut by more than half. As for the iPhone 5S and iPhone 5C, which have been released for half a year, their performance is even worse.

There are only a limited number of high-end users, all of whom are attracted by full-screen mobile phones and buy the Xingyi X series, causing the sales of iPhone 5S, which already had only % of its sales, to plummet again.

Sales in the past half month have dropped by 30% compared to the previous month, and have dropped by 5% compared to the same period last year!

The sales of iPhone 5s, which had originally been halved, were halved again.

It is basically in a state of being unsalable, and it is not just in a certain market, but globally.

Nowadays, large screens of 5 inches and above have become mainstream, and the small 5-inch screen of iPhone 4S is really not selling well.