I will take revenge on the villain of the whole family. Don’t call me a millionaire.

Looking at the sales data of the online store, Shen Lu sighed, "Hey, although our customization services are quite popular, why is the business still tepid?"

Jiang Suotong frowned, "Yeah, I'm thinking about this problem too. Our product quality and service are fine, but what went wrong?"

Yang Shuimiao put down the report in his hand and said, "I think maybe our publicity is not enough? In this era, no matter how good the product is, it needs good marketing."

Shen Lu nodded, "Shui Miao is right, we do need to work hard on publicity. But, what can we do to attract more customers?"

Jiang Suotong's eyes lit up, "I have an idea. We can find some Internet celebrities or KOLs to cooperate, let them try on our clothes, and then share them on social media. This can not only increase our popularity, but also attract them fans to buy.”

"This is a good idea!" Shen Lu clapped her hands, "We can try to contact some Internet celebrities who match our style."

Yang Shuimiao also agreed: "Yes, and we can also conduct some interactive activities, such as outfit competitions, to allow customers to participate in voting and increase their participation."

The three of them became more and more excited as they talked, and soon formulated a complete marketing plan. In the days that followed, they started busy contacting Internet celebrities and planning activities.

Before long, their efforts began to bear fruit. The traffic to the online store has increased significantly, and sales have also increased significantly.

Shen Lu looked at the sales data that kept beating in the background and hugged her two friends excitedly, "Great, our efforts have not been in vain!"

Jiang Suotong also smiled from ear to ear, "Yes, as long as we don't give up, we will always find a way out."

Yang Shuimiao said with emotion: "None of this would be possible without the concerted efforts of the three of us."

After the celebration, the three began to plan the future development blueprint of the online store. "I think we can consider expanding this personalized service to more categories, such as accessories, household items, etc." Shen Lu suggested.

Jiang Suotong and Yang Shuimiao also agreed, "As long as we maintain innovation and enthusiasm, I believe the future will be better!"

"Okay, what a heck, the return rate is so high now, how can we deal with every return?" Shen Lu poured cold water on the two of them!

"Lulu, you are right, the return rate is indeed a big problem." Jiang Suotong's face also became serious, "We can't just focus on sales and ignore the real needs and satisfaction of customers."

Yang Shuimiao also frowned, "Yes, if the return rate is too high, it will not only increase our operating costs, but also affect our reputation."

Shen Lu sighed, "I just feel that although we have put a lot of effort into our products and services, we still don't seem to be able to fully capture the hearts of customers."

"Then we have to carefully analyze the reasons for the return." Jiang Suotong suggested, "Is it because our product description is not accurate enough, resulting in a gap between the actual product received by the customer and what was expected?"

Yang Shuimiao nodded, "It's possible. We have to ensure that the product description matches the actual product, so as to reduce the return rate."

Shen Lu thought for a while, "Also, I think we can add some after-sales services, such as providing more detailed size guides and matching suggestions, and even consider providing free returns and exchanges."

"What a great idea!" Jiang Suotong's eyes lit up, "This will not only improve customer satisfaction, but also increase their loyalty."

Yang Shuimiao also agreed, "We can also regularly collect customer feedback and adjust our products and services in a timely manner."

"Then let's take action quickly!" Shen Lu patted the table, "Zotong, you are responsible for updating and optimizing product descriptions.

Shui Miao, you are responsible for designing and implementing the new after-sales service policy.

I am responsible for collecting and analyzing customer feedback. "

After the three people had a clear division of labor, they immediately got into intense work. After some hard work, they not only updated the product description, but also launched a series of considerate after-sales services.

After a few months, return rates dropped significantly, and customer satisfaction and loyalty increased significantly.

"It seems that our efforts have been in vain!" Shen Lu looked at the latest sales data and smiled with satisfaction.

Jiang Suotong also sighed: "Yes, as long as we sincerely consider our customers, we will definitely win their hearts."

"However, we cannot take it lightly." Yang Shuimiao reminded, "The market competition is so fierce, we must continue to work hard."

Shen Lu nodded, "Yes, we must always remain vigilant and enterprising. Only in this way can our online store develop for a long time."

So the three started a new round of planning and discussion to formulate more detailed plans for the future development of the online store.

They know that only through continuous innovation and hard work can they gain a foothold in this highly competitive market.

Their friendship and cooperative spirit will also become their most valuable wealth and source of motivation.

But things are not as simple as they imagined!

Not long after two weeks, they received their first penalty!

"Lulu, Suotong, look at this!" Yang Shuimiao walked in from the outside with a sad face, holding a punishment notice.

Shen Lu and Jiang Suotong immediately gathered around and saw the words "illegal publicity and misleading consumers" written clearly on the notice.

"How could this happen?" Shen Lu looked surprised, "Our publicity is all according to the plan, how could it violate the rules?"

Jiang Suotong frowned and read the notice carefully, "It seems that there is something wrong with the little internet celebrity we are looking for. She exaggerated during promotion and even made false propaganda."

"What should we do?" Yang Shuimiao asked anxiously, "This punishment will not only affect our reputation, but may also cause us to be restricted by the platform or even removed from the shelves!"

Shen Lu took a deep breath and said, "First of all, we must immediately stop cooperating with the Internet celebrity and issue a public statement to clarify the facts and apologize to consumers."

"At the same time," Jiang Suotong added, "we must also strengthen internal audits to ensure that all promotional content complies with platform regulations and laws and regulations."

Yang Shuimiao nodded, "Yes, we need to proactively contact the platform to explain the situation and strive for their understanding and support."

The three people acted quickly and worked together to deal with the crisis. Shen Lu was responsible for writing the statement and letter of apology, Jiang Suotong was responsible for communicating with the platform to explain, and Yang Shuimiao was responsible for contacting the Internet celebrity who had the problem and asking her to publicly clarify and take responsibility.

After some intense efforts, they successfully resolved the crisis. Although their reputation has been damaged to a certain extent, their timely response and sincere apology have won the understanding and support of consumers.

“This time is really a wake-up call for us.” Shen Lu lamented, “We must be more cautious when choosing partners in the future.”

Jiang Suotong also nodded in agreement, "Yes, we can't just focus on traffic and sales, but also pay attention to the quality and reputation of our partners."

"Also," Yang Shuimiao added, "we must strengthen our own audit and supervision mechanisms to ensure that similar problems will not happen again."

The three of them looked at each other and smiled. Although they experienced twists and turns, their friendship and spirit of cooperation have become stronger. They know that only through continuous efforts and improvement can they gain a foothold in this highly competitive market. This crisis also made them understand the importance of integrity and quality.

Therefore, in the following days, they not only strengthened the screening and review work with partners, but also launched a series of new quality assurance measures and after-sales service policies.

It's just that the current job is far from as simple as they originally thought!

They originally thought they would have free time and make a little money, but after struggling for more than a month, not only did they not make any money, but they also had goods worth tens of thousands of dollars in it!

"Oh, I'm so exhausted!" Shen Lu sat down on the cardboard box in the warehouse, looking at the mountains of goods with a sad face, "How did our business become like this? We have to carry so many goods and the funds are all in circulation. But come!”

Jiang Suotong also sighed, "Who says it's not the case? I thought I could easily make a little money, but now it seems that I thought it was too simple."

Yang Shuimiao put down the account book in his hand and walked over and said: "Actually, the problem still lies with us. We did not do sufficient market research and risk assessment at the beginning, and we just jumped in with enthusiasm."

Shen Lu nodded, "Shui Miao is right, we were indeed too impulsive. Now it seems that we have to plan carefully and we can't continue to be blind like this."

"What should we do with these goods?" Jiang Suotong asked, pointing to the mountains of goods.

Yang Shuimiao thought for a while, "We can do a clearance process first and sell some out-of-season or low-selling products at a discount to get some of the funds back."

Shen Lu's eyes lit up, "This is a good idea! We can also hold a promotional event to attract popularity."

Jiang Suotong also agreed: "Yes, we can also use social media to promote it and let more people know about our clearance activities."

The three of them discussed it and decided to take action immediately. They first sorted out their inventory, listed some products that needed to be cleared, and formulated corresponding promotion plans. They then started posting on social media promoting the clearance event.

After a lot of hard work, the clearance activity achieved good results. Not only did they get back some of their funds, they also attracted many new customers. This experience made them deeply aware of the importance of market research and risk assessment, and also made them cherish their cooperation and friendship more.

"It seems that our efforts have paid off!" Shen Lu looked at the sales data and showed a satisfied smile.

Jiang Suotong also sighed: "Yes, as long as we work together, we will definitely be able to overcome the difficulties!"