I stole someone else's ticket to rebirth

After two years, the PlayerUnknown's Battlegrounds event IP has laid a solid foundation.

On the one hand, the game’s mechanics are fun, competitive and entertaining, and it’s also the most suitable game for socializing.

LOL is not suitable for socializing. You can only chat by typing, which is boring.

And there was basically no free time during the whole process.

On the other hand, Bai Qing made the wealth system within the game quite balanced.

The gold coins awarded after each game are not just a number, but you can use the gold coins to draw blind boxes, and you can get any props that can be bought with money in the blind boxes.

The probability is just a little lower.

It allows players who don’t spend money to also have a certain degree of playability.

In Bai Qing's opinion, non-paying players are there to serve those paying players. If non-paying players are not retained, there will naturally be no chance to retain paying players.

Earning gold coins to draw nice gun skins and character costumes is basically only a theory. Even if you play for a year, you can only get a set of ordinary costumes, which cost for forty or fifty yuan in the mall.

However, for fashion skins that cost hundreds or even nearly a thousand yuan in the mall, only ten sets are released each year in the free gold coin blind box.

The economic system within the game is the key to retaining people. People who like to spend money should have a reason to do so, and people who don't like to spend money should also be able to gain benefits. Even if they work hard all day and the gold coins they save are only worth a dime, people will still feel that they have gained something.

Similarly, for those who spend money on the game, we must not let them get tired of the game, but also make them feel that their money is well worth it.

That is to increase the rarity of props. For example, there may be a particularly good-looking gun skin in the entire server, with only 10,000 sets available, and it can be traded.

In its first year, PlayerUnknown's Battlegrounds had 50 million users worldwide, 80 million in its second year, and this year is its third year, with the number of global users exceeding 100 million.

Judging from the current trend, it will be no problem to reach 120 million users this year.

The PlayerUnknown's Battlegrounds game that Penguin Games collaborated with Bluehole on is now a niche game.

On the one hand, they adopted a free strategy, which caused dissatisfaction among millions of previous paying users.

Secondly, they lowered the image quality and modified some game mechanics in order to reduce running memory, which made many people uncomfortable.

What was the purpose of playing this game before? Wasn't it because they thought your game was better made?

As a result, you went astray!

It’s better to play PlayerUnknown’s Battlegrounds. After all, that game has more players and stronger social attributes.

Another point is that the PlayerUnknown's Battlegrounds competition is in full swing, but you are so stingy with your PlayerUnknown's Battlegrounds competition, with the highest prize of only $100,000.

Who wants to come and play?

Although the number of PlayerUnknown's Battlegrounds users worldwide has exceeded 10 million, the actual situation is that South Korean clubs have not yet formed a team specifically for PlayerUnknown's Battlegrounds because they simply don't have the money.

Instead, several Korean e-sports clubs have spent a lot of effort to form PlayerUnknown's Battlegrounds teams. As long as they achieve some results, they will not lose money, and if they can achieve top results, they can make a lot of money.

Although PlayerUnknown's Battlegrounds was updated last year, the configuration requirements were not that stringent, and the game could still be played with the previous configuration, which did not disgust users.

It has now completely replaced the previous LOL and become the most popular game in the world.

However, the gap with League of Legends is not particularly large. The highest live broadcast of PlayerUnknown's Battlegrounds is only 18 million, while that of League of Legends is around 12 million.

However, LOL has more registered users, about 200 million, while PlayerUnknown's Battlegrounds has fewer registered users.

Coincidentally, the PUBG PCL playoffs had begun, and it was announced a few days in advance that Li Yang would appear.

Many people say that Li Yang’s world championship last year was of little value. It was just a global invitational tournament, not the finals, and the competition system was not perfect.

Only if you win the championship this year will you be recognized.

Of course, those are the diehards.

Many of them are still clinging to LOL, but they just can't stand the fact that their favorite game cannot provide them with emotional value off the field, and its social attributes on the field are getting lower and lower.

In the past, I could make a few friends by playing games, but now when I go in, no one wants to get to know me.

Everyone is venting their emotions in the game, and it seems like no one is enjoying the process of playing the game anymore.

The PCL playoffs are a tournament where sixteen teams compete for spots.

In the intercontinental competition after the spring season, the North American region won the championship. At that time, many people felt that PCL was only supported by Li Yang, and the other teams were not doing well.

In the most important global finals, Li Yang must win the championship so that they can vent the emotions they have been waiting for a whole year.

Therefore, on the day when Li Yang took the stage, the popularity of the game increased by 30% compared to usual days.

The number of spectators was already high, and it increased by another 30%...

The LPL Summer Finals held at the same time had no one watching and the popularity dropped by half.

Every time Li Yang finishes a game, the barrage in the LPL live broadcast room will be flooded with comments from PlayerUnknown's Battlegrounds players.

"God Yang is here!"

"Yang Shen eliminated six people in one game. His skills haven't declined even though he hasn't played for half a year!"

"Team Koala won the game. The world's strongest team is back!"

……

In fact, Li Yang's performance was not very good, but only compared to last year.

The professional players have made significant progress this year, and his advantage is getting smaller and smaller.

However, he can still maintain a sufficient competitive level. He needs to practice more in the future, otherwise he may not be able to perform well in the World Championships.

Fortunately, this year's teammates are completely different from last year's. Li Yang replaces last year's commander position, and the other three teammates are all young and strong.

After playing for three days, Li Yang gradually got into the game.

During a one-day break, Li Yang and Bai Qing met with Zheng Yi, president of NVIDIA Asia Pacific.

As glorious as Nvidia was last year, it is having a miserable time this year.

So far, the stock price has fallen from its highest point of nearly $300 per share at the beginning of the year to over $100 per share.

The market value also fell from more than 200 billion US dollars to only 80 billion US dollars.

The main reason is that Bitcoin soared last year, and global demand for computing power graphics cards increased sixfold, so Nvidia's performance naturally ushered in an explosion.

It even received a wave of dividends at the beginning of the year, rising from US$190 to US$292.

But the dividends go away just as quickly as they come.

With the current price of Bitcoin dropping to six thousand U.S. dollars, the demand for computing power graphics cards has dropped instantly, and Nvidia's expanded production capacity is all gathering dust.

It is very dangerous for large enterprises to expand their production capacity. Once the market changes too quickly, no matter how much profit they made before, they may lose it later.

For example, if Jiying Automobile wants to increase its production capacity by 20%, it will have to spend billions. If the shipment volume is insufficient, not only will the billions be lost, but it will also have to pay additional storage fees.

No matter how profitable a company is, it can’t afford to be treated like this.

Nvidia's expansion of production capacity is not just 20%, but 200%

You can imagine how miserable they are now.

Especially when they heard that Colorful graphics cards were selling extremely well in China, they were even more confused.

Colorful uses their technology, so we are essentially a foundry and need to pay them patent fees.

Sort of like their sub-brand.

As a result, such a company, whose technology is not even the most advanced, can sell so well, with at least hundreds of thousands of units shipped per month...

Although the demand for graphics cards in games is not particularly large, it is still a market worth hundreds of millions.

So they found Aurora Studios, and the two sides had a negotiation in July.

However, at that time, the two parties had not yet determined the mode of cooperation, but only discussed the feasibility.

This time, Zheng Yi, President of the Asia-Pacific region, came in person as a result of the last conversation.

They learned that PlayerUnknown's Battlegrounds was preparing for a major update, which would have certain requirements for player equipment...

This globally popular game will undoubtedly lead to a wave of updates for hardware devices around the world.

For example, if the hardware in Internet cafes around the world is not updated, who would go online?

This is especially true for families. Generally speaking, since they have a computer at home, they will definitely be willing to spend money to update it.

Without the last communication, there would be no Zheng Yi’s visit this time.

Zheng Yi knew that Li Yang had a say in Aurora Studio, and this was no secret in their eyes.

So after they met, he took the initiative to shake hands with Li Yang and said, "Hello, Mr. Li, I've seen your style on the field. Only people who truly love games can create such a fascinating game."

"Mr. Zheng, you are too polite... Please take a seat."

Li Yang had been waiting for NVIDIA to come to him.

He has already sorted out all his holdings, among which Wanliu Global Select's holdings are worth US$1 billion. He has Chen Peipei in charge of Gangcheng, with holdings close to US$2 billion.

However, Hongcheng’s holdings are dispersed among multiple accounts, not as obvious as Wanliu Global Select.

The two chatted briefly and then officially got into the topic.

Zheng Yi said: "Mr. Li, I saw that Wanliu Capital holds nearly 1.5% of our total Nvidia shares. Thank you, Madam, for your support for Nvidia."

Li Yang asked in confusion: "Really? I don't really care about this. After all, I have no interest in the financial market."

Zheng Yi directly took out the information he had prepared long ago.

He was not going to talk about business directly. Whoever talked about price first would lose the opportunity.

He knew very well that Li Yang wanted to cooperate with NVIDIA, otherwise he would not have prepared so much today.

After seeing the information, Li Yang smiled and said, "It seems that she thinks the same as I do. We both think NVIDIA is a good company."

"Of course!"

Zheng Yi is not shy about showing off his pride.

If Nvidia had not expanded its production too much last year and the pressure this year had not been unprecedentedly great, he would not be in a hurry at all.

Good products will always sell, it’s just a matter of time.

But good products can’t be piled up like mountains…

Li Yang said: "So, I think there is room for cooperation between us..."

Hearing Li Yang speak, Zheng Yi immediately smiled and said: "Of course, a good game must have good hardware equipment. What Colorful can do, we can do as well. After all, their technology is two generations behind ours..."

“Yes, we do want to find a better business partner, but we need a certain level of sincerity.”

Zheng Yi waved his hand and said, "We at NVIDIA can sponsor PlayerUnknown's Battlegrounds for 20 million US dollars every year!"

That’s a very high price.

However, Li Yang shook his head and said, "Sorry, this is quite different from our psychological expectations."

"How could it be... Mr. Li, I am very sincere. We have never offered such a high price for any game."

Li Yang said, "Mr. Zheng, do you think our PUBG advertising fee is only worth 20 million US dollars? To be honest, the sponsors for this year's World Championship have been confirmed. The cost of the main sponsor is 120 million, and we have three main sponsors! The rest of the small sponsors range from a few million to tens of millions... For your 20 million US dollars, we will not only provide a main sponsor position, but also help you promote your products, and even take the initiative to adapt the game..."