LOL: I am a bad prince in Demacia.

Ten days passed in a flash.

The time has come to July 12th, which is already the middle of the month.

The word "heat" seems to be leaving the streets of the capital little by little. The hottest time of the day is only a few hours at noon.

But this does not diminish the lively atmosphere of the capital at all. At a glance, there are gradually more and more bicycles on the streets and alleys.

People ride bicycles through the city and walk through the spacious streets, as if the rhythm of the city has been sped up a little.

The newsboy was walking down the street, holding a stack of newspapers in one hand and holding up a single copy in the other hand, shouting vigorously as he walked.

"Selling newspapers! Today's express report from the Royal City!"

"A primary earthquake occurred in Coca Town. Many houses in the town have collapsed. The cause of the earthquake has been confirmed. It was a powerful stone giant that awakened and was repelled by a mysterious demon slayer with a hammer!"

“If you want to know more details, come and subscribe to today’s royal city newsletter!”

“The Kaka Restaurant on the Third Street of Wangdu is grandly opened. Bring a newspaper to the store and enjoy a 30% discount!”

"Today, an insider revealed what he had to say about the Marshal of Demacia and the leader of the Fearless Vanguard!"

"The domineering marshal and the delicate captain, he runs away, she chases, he can't fly!"

"What? The marshal has already secretly promised that that man is him?"

"Everything you want to see is in today's Royal City Express!"

Hearing the shouts of the newsboy, the passers-by around him became excited and rushed forward.

"Give me one!"

"I didn't expect that the Marshal and the Captain actually have a little secret?"

"I like this kind of thing, have one!"

"I want me too!"

With people's enthusiastic purchase, it is destined to be on the streets today and for a period of time in the future. There is one more thing in people's mouths that is worth talking about after dinner.

The Royal City Express is published every three days and is now in its fourth issue.

At first, Lu Qi's idea was to have one issue a day, but later he considered that in this era of backward information transmission methods, the intensity of one issue a day was a bit too high.

Therefore, it was adjusted to one issue every three days.

And so far, the contents of the four issues have not disappointed people.

In addition to some serious national news and short stories, the most interesting thing is the gossip in newspapers.

The life gossips of nobles who are usually out of reach are simply more interesting than the last.

The eldest son of the Menke family spends his days drinking and neglecting his work.

What a thirty-year-old little wife of Minister Roy.

Why does Jarvan IV like to eat chicken butts?

Why does a certain aristocratic young master like a man?

All kinds of novel gossips have simply satisfied the fiery hearts of countless residents.

Of course, it's not just some gossip, but also the introduction of many hotly discussed nobles, just like the first issue of Galen.

While reading these contents, the people of the royal capital also marveled at the courage of the people behind this newspaper.

The family backgrounds of these nobles who were exposed are more powerful than the last. However, the newspaper is still running as usual to this day without being affected at all.

Today, even the marshal's gossip dared to be revealed.

It can be said to be quite awesome!

They feel this way and do not want to miss every issue of the newspaper for fear that they will never see it again.

However, what they didn't know was that the owners of these gossips had also entered the palace angrily and planned to report to the newspaper. However, in the end they all stopped in front of the Marshal's office and returned without success.

When they learned that the backer behind the newspaper was most likely the Marshal.

The nobles in the royal capital also acquiesced in the existence of the newspaper.

They thought at the same time that I was not the only one whose history was exposed. Even Jarvan IV’s dark history was revealed in the second issue of the newspaper.

Thinking this way, the nobles' mentality became much more balanced.

Moreover, at the same time they also discovered the benefits of a newspaper.

That's fame.

People who are published in newspapers often gain a lot of popularity over a period of time, when a heroic deed they have done is published.

When riding a horse on the street and being recognized and commented on by people.

Every noble's vanity will be inflated at this moment.

The common people got a period of laughter from the gossips of the nobles.

Similarly, in fact, the nobles also need to satisfy their vanity and increase their popularity from the common people.

When they realized this, many nobles did not hesitate to spend money to buy a place in the newspaper.

If Lu Qi had to describe it, it would be buying traffic.

Of course, Lu Qi would not do this in the early days of newspaper operations, even if it would bring him huge wealth in a short period of time.

But to him, it was like picking up sesame seeds and losing the watermelon.

However, this does not mean that it limits another model of newspapers.

When many shrewd businessmen discovered that there were usually some blank spaces in newspapers, they noticed something.

And this is what Lu Qi originally thought about, advertising and marketing.

Merchants use newspaper advertisements to gain access to people's horizons, and people use newspapers to obtain discounts and conveniences, while newspaper companies receive remuneration from merchants.

It can be said to be the best of all three. Of course, the premise of everything is that the newspaper will not be blinded by profit.

Lu Qi is naturally prepared for this. Every business that wants to get advertising space in newspapers will eventually be reviewed, no matter how rich or powerful it is.

Only qualified merchants are eligible for further detailed discussions.

These days, the popularity of newspapers in the capital is increasing instead of decreasing, and the number of people ordering them continues to increase.

It can be said to be a huge treasury.

Many people's eyes turned red with envy.

But many people who want to follow suit are stuck in the first step because they have no idea how to print newspapers on a large scale.

Therefore, this cannot be imitated. The core technology of the printing press is in the hands of Lucci and Navis.

When Lu Qi was willing to unlock the printing press technology, the Royal City Express already had a large market in Demacia.

At this moment, inside the palace.

In the Marshal's office.

Tiana looked at the contents of the newspaper in her hand and her brows jumped wildly!

"Two or three things that I have to say?"

"He's running away from her? Can't he fly without wings?"

"A secret promise in your heart?"

Reading these words separately makes no sense at all, but when combined together, Tiana's anger level directly increased.

Don't tell me what this newspaper did, don't tell me!

"Good boy, you've got me covered, haven't you?"

With this in mind, Tiana stood up, her face covered with frost.