Siheyuan: Xu Damao corrects his evil ways

When talking about Hong Kong Island's entertainment, we can't avoid talking about those clubs and people who are part of the mixed society.

Make quick money!

"Hire" a few big-name star directors, hire a street writer, copy a script based on the most popular movie recently, then spend seven or eight days making a movie, and then package and sell it directly with the star director's gimmick. Just a pound of money.

Who does not like?

Therefore, throughout the history of Hong Kong film, various societies are indispensable.

Since there are rivers and lakes, there are all kinds of underhanded tricks.

It's like what a famous director said about burning film.

In fact, before Hong Kong Island's film and television industry entered its glory days, the same was true for Hong Kong Island's writing industry.

Magazines and newspapers, as long as there are competitors, must be on guard against all kinds of off-market moves.

Poaching people with high salaries, or acquiring shares without spending a cent is considered civilized. There are also those who play hard and directly pour gasoline on them, it is not impossible.

This is also the reason why Xu Damao wanted to hug his thighs and insisted on cooperating with Xia M and the others.

Everything in this world advocates starting from scratch and perseverance.

But in fact, there is no backer. Even if you are Ma Yongzhen, you are still destined to be hacked to death.

After Xia M passed on the words, they quickly agreed on a time to meet.

Xu Damao felt embarrassed again. Otherwise, this store was not far from where Xu Damao's family lived. It's just the opposite direction from where his son went to school.

But this store is larger than Xu Damao's restaurant.

The couple are both very literary people, in their forties. Xu Damao watched it for a long time and never thought about what movies the woman opposite had acted in.

This also shows that the other party is indeed not popular. You must know that Xu Damao is a projectionist. Although the movies shown to the public are definitely mainstream movies, sometimes when he goes to big houses to show small movies, he will also show some art films.

Well, literally.

So when Xu Damao looks at an unfamiliar person, it means he is really not popular.

Xu Damao thought he couldn't communicate through language, but he didn't expect that the man opposite, Mr. Lu, the male host, spoke Mandarin.

The hostess, on the other hand, called herself Lu Liu, and spoke in a soft Shanghainese dialect, which made Xu Damao confused.

Xia M communicated quite well with Mr. Liu.

It can only be said that Xu Damao was a little ignorant and made a fuss.

You know, in the early days of Hong Kong Island, a large part of the film and television personnel came from Shanghai.

Therefore, people in this circle may not be able to speak, but they must be able to understand.

Later Hong Kong films and TV shows were mainly in Cantonese, and "72 Tenants" became an instant hit. Only then did these films gradually become mainstream in the film and television industry.

I've said this before, and I'll say it again now, which means that Xu Damao's Sijiucheng Mandarin is actually not an exception in Hong Kong Island.

Therefore, Mr. Lu also directly communicated with Xu Damao in Mandarin, which is probably called the host following the guest.

While Mrs. Lu was making tea, Xu Damao also observed the situation in the store.

It can only be said that there are a lot of goods, but there is not much business.

Xu Damao stood up, took out a few books and read them.

It is still the literary works written by everyone before liberation.

The stationery area only occupies a small space.

This thing requires planning but not planning, and it needs to be fashionable but not fashionable. It’s so difficult to do!

Xu Damao didn't even know how to discuss cooperation with the other party.

Look at the cheongsam worn by Lu Liu, with gold embroidery. He probably came from a wealthy family and knew Xia M, so he was so generous.

But Xu Damao couldn't find anything to promote in this.

Xu Damao couldn't help but shook his head.

Mr. Lu observed Xu Damao with a calm face. Seeing Xu Damao shaking his head, he couldn't help but curiously asked: "Sheng Xu, is it possible that you are not satisfied with our store? It's okay to speak up."

Xu Damao smiled bitterly and said, "Mr. Lu should have gone to bookstores often when he was young, right?"

Mr. Lu lost himself in nostalgia and said: "When I was young, I often went to Life Bookstore and Xinzhi with my brother. I was so amazed at that time that it carried my entire childhood dream.

Later, I came to Hong Kong Island with my wife and had no way to make a living. Fortunately, my ancestors had a small income, so I opened this bookstore, both to make a living and to realize my dream. "

When Xu Damao heard this, he glanced at Mr. Lu more. Unexpectedly, this man was still a young man. He must have read a lot of books, at least more than Xu Damao.

Xu Damao smiled and said: "Lu Sheng, with all due respect, the classic books in your store are, needless to say, full of literary style, but they are only suitable for book lovers to savor, and they do not have the novelty or tool features to attract children to the store. Is Lu Sheng right? Have you thought about changing?"

Mr. Lu must be thinking about a change. He doesn’t want to spend money on advertising anymore. Do you really think the Lu family has too much money?

Two thousand yuan is a year's salary for a mid-level clerk.

But when Mr. Lu asked Xu Damao how to change, Xu Damao smiled and said nothing.

For this thing, Xu Damao felt that if he gave this store an idea just for two thousand yuan, no matter whether he could succeed or not, the sale would definitely be a sale at a low price.

This made Xu Damao struggle internally.

He really wanted to set a benchmark so that his comic book advertising business would be a success.

But Xu Damao felt at a loss for using his own ideas to make money for other people.

Fortunately, although Mr. Lu is a young man, he knows how to deal with people.

Seeing that Xu Damao was smiling and silent, Mr. Lu quickly added: "As long as Mr. Xu's idea can bring my store back to life and make a small profit, I am willing to pay 4,000 yuan to advertise in two issues to see the effect. If the effect is good, we can do it for a long time in the future cooperate."

Xu Damao couldn't help but asked out of curiosity: "I wonder what the monthly profit of Mr. Lu's shop is now?"

Speaking of this, Mr. Lu said sheepishly: "It's seven to eight hundred and one months, but I have a large family and can't make ends meet. I have to rely on the rent collected from my ancestral property to supplement the family income."

I have to say that bookstores are really making money these days.

Since Xu Damao came in, he hasn't seen a single customer. But even this kind of store can still make a small thousand yuan a month.

All I can say is that copyright protection is a really good thing.

But it's not surprising when Xu Damao thinks about it. In places like this, the customer base is fixed, and they are all middle-class people who love to read. I come here several times a month and buy a few books each time, always without bargaining.

Xu Damao said hesitantly: "Mr. Lu, according to my thinking, since you have chosen my magazine to advertise, you also know who the customer base is.

As for your store, if you want to retain those child customers, you have to make changes, big changes. I wonder if Mr. Lu is mentally prepared for this? "

Mr. Lu couldn't help laughing when he heard this and said: "It turns out that Mr. Xu is worried about this.

To be honest, Mr. Xu said that only after he came into contact with children's and students' items did he realize the huge profits therein. That’s why I want to do this. I would like to do this as a career. "