Entertainment: Dominate domestic entertainment through host competition

Looking at the female reporter from Xinhua News Agency, Zhang Lin recalled the interesting experience not long ago.

"Once, after "Fairy Tale World" was broadcast, a kindergarten teacher called and hoped that we would record more programs like this and play them to the children;

When "Harry Potter" was broadcast, many Harry Potter fans also requested high-definition resources of the program, preferably CDs, which they could collect.

A graduate student at Nanjing University said that the topic of his thesis was about "Harry Potter" and J.K. Rowling. Our program inspired him a lot. "

With a bright smile, Zhang Lin shook his head and said: "Every time this happens, we feel very sorry.

Because our copyright is classified as Level 1 by the Taiwanese government, we can only broadcast and cannot distribute related DVDs and other products.

Therefore, we can only ask viewers to watch our program on time! "

Not far away, some celebrities listened with their ears pricked up. They were confused when they heard the voice and felt that the female reporter should ask about CCTV's program ratings.

In this way, they can think about it in the future!

Next to Ji Qing, Sun Li curiously asked about CCTV's rating system.

There's nothing that can't be said.

Seeing that everyone was looking curiously, Qingqing smiled and talked about the "CCTV Column Comprehensive Evaluation System Optimization Plan and Annual Brand Column Selection Method" that was officially implemented this year.

Hearing this long list of names, all the big stars suddenly felt confused.

Although they are all mainland TV media people, compared with the central anchors, they are simply like embroidering peonies on the hands of sackcloth - unworthy.

The sense of layering comes out in no time!

When someone launches a plan, it can give people a sense of familiarity with a white paper. It is high-end, classy, ​​low-key, luxurious and connotative.

No wonder Zhang Lin would rather give up the prospect of earning hundreds of millions a year and choose to stay at CCTV and get the basic salary of more than 6,000 yuan.

It doesn’t matter whether it’s money or not.

This time [drunk driving] is still vivid in my mind, which fully demonstrates the benefits of staying within the system.

If Zhang Lin was in the entertainment industry, would he try to get into drunk driving?

The black men will definitely confuse right and wrong and make him understand what is dangerous in the world.

Unlike now, everyone is bowing and apologizing in front of the camera with tears in their eyes, just kneeling down to beg for mercy.

This absolute sense of security from Ba Ba is really an enviable separation.

Compared with a collapsed house, money is nothing!

Not knowing the complicated mood of the crowd, Qing Qing explained: "This is a major effort by CCTV in improving and innovating the evaluation system since it first launched the comprehensive program evaluation system in 2002.

This selection plan takes into account the diversity of channels and columns across Taiwan, and the plan implements classified evaluation under unified indicators.

That is, all channels and columns in Taiwan adopt a unified first- and second-level indicator system and integrate the scores.

Yes, on a percentage scale.

This ensures comparability between different types of columns and the availability of large sample size data collection.

In addition, in the design of secondary indicator measurement dimensions, fine-tuning is carried out based on the characteristics of each channel and program type.

The entire Taiwan column is divided into eight categories: news, entertainment, finance, sports, legal system, science, education and culture, children, and life services to ensure fairness and scientific unity. "

Listening to Qing Qing's detailed explanation, Meng Qiu asked curiously: "I remember that CCTV has been implementing a last-place elimination system. Is this the 2.0 version of the last-place elimination system?"

"more or less!"

Clicking on Zhen's head, Xiangqing said with a smile: "We held many symposiums, invited university professors and media scholars to participate in the formulation of the plan, and commissioned CTR to conduct audience research. The plan was designed based on the SMART principle of KPI indicators.

Analysis and demonstration began in March last year, and opinions from various channels were solicited. The plan lasted more than a year.

During this period, the CCTV party group carefully discussed the plan three times.

Speaking of which, in the history of CCTV, there has never been a plan that has gone through so many discussions.

Obviously, this is a job that affects the whole body, so it must be done with caution. "

Everyone: (⊙_⊙)?

The unknown and powerful feeling attacked everyone again!

Zhang Lin was unaware of the conversation not far away and said to himself: "An enthusiastic viewer wrote this in a Weibo comment:

Ever since I accidentally discovered the program "Screening Room 6" one afternoon, the classmates in our dormitory began to like this program.

On Sunday afternoon, the four of them each looked in the same direction on the bed, raising their heads at a thirty-degree angle, and spent ninety minutes in a state of addiction.

This situation lasts for almost five months. "

Having said this, Zhang Lin smiled and said from the bottom of his heart: "Really, we are very happy to see this comment, even happier than the ratings.

Because the state of watching a movie that this audience member inadvertently mentioned is exactly the visualization of the perspective and concept that we need to strengthen when we make programs.

It means re-editing the movies, and using techniques such as subject classification, detail amplification, and interesting comments to make the movies we have seen in the theater have new attractions. "

Seeing that the female reporter was confused, Zhang Lin leaned forward and explained: "To put it simply, it is actually looking at the movie with a tinted mirror.

This colored mirror is a kind of cultural taste and one of our highlights, which is to try to make the program more interesting while maintaining the cultural taste of the film.

Through our editing, in ninety minutes, not only the audience can see more and more exciting movies.

At the same time, it also magnifies the details that you may overlook when watching the movie in the theater, and cleverly compares and collides with films that you may never watch together.

At the same time, within the limited time, add as much information about the movie as possible, so that you will have such surprises when you enjoy your date with the movie:

You can watch the movie like this! "

With a faint smile, the female reporter asked: "Are the ratings to you, as Director Yan Yan said, a series of cold numbers, or a medal of merit that you are proud of?"

Hearing this, Zhang Lin remembered the acceptance speech of Chicken Tiao director Yan Yan.

I wonder if it’s the butterfly effect of a parallel world?

He had never heard Yan Yan say such words about Versailles in his previous life!

Could it be said that you have become a picky person when you didn't expect it?

After making a haha, Zhang Lin said with a smile: "It's an exaggeration to say cold numbers!

Ratings are a measure of popularity for a program.

For advertising, it is a business opportunity.

For TV people, ratings are already a very powerful word!

It makes people think about it day and night, and it makes people feel haggard because of it.

Because ratings are almost a yardstick for measuring programs nowadays.

For us, the ratings are a blessing.

This year, our ratings have been at the forefront of the channel, which is closely related to our attitude towards programs and audiences.

From our point of view, the ratings are not a boring and cold number, but the fact that behind this number there are so many eyes paying attention to our program, it is the loving and demanding attitude of the audience, and it is a kind of communication between us and the audience.