Don’t be a licking dog when you are reborn.

Chapter 32 Promotion of Zhang Shiren

It wasn't until Ji Feng, who had a more mature mentality, digested his emotions and the atmosphere in the room relaxed slightly, that he quietly said:

"Let's get started after a short break."

"Ah."

After gathering his emotions, Ji Feng pulled Nuan Nuan to the computer and started chatting with her about traffic monetization.

The sun sets, this moment is exactly like that moment.

It's just that the teachers and students have switched identities.

Ji Feng pointed to the background on his computer.

"You also said before that you have some understanding of traffic promotion. In this case, the basic part will be put on hold for now.

Let’s start with what you said before, the real way to make money as a Taoke. "

"Ah."

I don’t know if it’s because I used up all my courage to express my thoughts out loud just now.

The warmth at this time was submissive.

"Do you know why I need long-term, large, and stable traffic?"

Ji Feng shook his head when he saw Wen Nuan and continued:

"Merchant prepares the goods, promoters take a commission, and fans buy cheap goods. Does this sound seamless?"

Ji Feng's voice at this time was soft and slow, and the aura of the superior was undoubtedly revealed.

Seeing Nuan Nuan's eyes dodge, he suddenly asked:

"Nuan Nuan, are you listening?"

"Ah? I'm listening to it. It feels like this, but there seems to be something missing."

Warm's voice became softer and quieter. She, who had always been indifferent, was now like a docile and obedient kitten, sitting silently next to Ji Feng's narration.

After receiving the response, Ji Feng nodded:

"Yes, actually there is one missing link, and it is also the most important link."

"What is it?"

“How should Taobao traffic users connect with merchants?”

Her warm and beautiful eyebrows knitted together, and she vaguely thought of something, but without explaining it clearly, it was not easy to figure out this kind of thing just by being smart.

"..."

Seeing Wen Nuan's confusion, Ji Feng didn't let it slide.

“The fans of a Zhixin account can range from tens of thousands to a few thousand, and the number of real customers converted to QQ and WeChat groups is even smaller.

Taoke alone is not strong enough or capable enough to support a single product, let alone a huge category.

Without sufficient promotion capabilities, there will be no sales effect.

On the other hand, Taoke alone has no strength, so he has no way to influence the store's product selection.

If the strengths of both parties are not equal, there will be no way to build trust.

At this time, a bridge and a traffic concentrator are needed.

It can also be called promotion talker. "

When Ji Feng said this title, Nuan Nuan already understood what he wanted to express.

Promote talkers!

Are they wholesalers who collect fruits and sell them in the city?

"Channel dealer?"

"Smart, there are indeed many similarities between the two, but the actual power of the promoters is far greater than those of wholesale channel dealers."

Nuan Nuan didn't understand. She felt that the two positions were very similar.

Being stared at by Ji Feng, Wen Nuan was a little at a loss, but she still focused on these issues.

"why?"

“The reason is simple. When you have enough traffic, or even precise traffic, the definition of things will quietly change.

The right to speak in promoting this category will fall into your hands.

You can influence the store's product selection, prices, and commissions.

Because Taobao's traffic is too concentrated, you can even threaten the store.

Do it or not? Don’t do it? Okay, if you don’t do it, someone else will.

If the stores in the back do it and the sales volume increases, the stores in the front will be affected. In many cases, the store owners will be forced to the point where they can't do it without doing it.

This is the charm of traffic, and it is also what all Internet giants are chasing. "

Nuan Nuan was stunned after hearing this, and she clicked on Taobao on her mobile phone.

I randomly selected a women's clothing category and chose a similar style.

Seeing that the sales volume difference between the first and second place was only a few dozen, I understood what Ji Feng meant after a little thought.

The first place will always be chosen before the second place, this is inevitable.

And those with traffic have the ability to turn second place into first place.

"It feels a little scary."

Ji Feng smiled and said nothing. There were too many situations in the past life where traffic was used to control everything, and it has become the norm.

Just like Meituan, merchants are forced to hold events, lower prices, and offer discounts.

They still have to be squeezed. In the end, many merchants do not make any money selling online, but they have to do it.

This is traffic coercion, but Meituan’s traffic is too huge and there is no comparison with it.

These people in Ji Feng now have dozens of close sisters and Chicken Soup for the Soul accounts, with a total number of fans of only a few hundred thousand.

There are actually only two categories that can be affected, women, and maternal and infant.

But even this is enough for him to earn.

Nuan Nuan digested it silently for a while, and Ji Feng did not urge him. He silently opened his backstage and motioned Nuan Nuan to come over and take a look.

After seeing the numbers on the screen, Warm's pupils shrank momentarily.

237452...

It's commission!

It was definitely a commission, Wen Nuan knew it, but she still wanted to confirm it.

"Why... are there so many?"

She picked up the bill written by Dou Ding in a small book. The total commission of the nine people above was only more than 9.

"Why is your commission more than their combined total?"

Two consecutive whys are not enough to express Nuan Nuan's surprise at this moment.

She just doesn't understand...

"Don't understand?"

"Yeah." Nuan Nuan nodded. She had studied hard for many years, but she still didn't know anything about making money.

My mother also works hard, but hard work does not make her rich, it only brings injuries.

Now that she saw the numbers at Monsoon's backend, she realized that making money was no longer a matter of hard work, but a matter of information generation.

Ji Feng waved his hand gently, indicating for her to calm down.

Seeing that she was no longer so surprised, he began to explain:

“Taoke’s commission is divided into A and B. A is for connecting with the promoter, and the total amount is (fixed value) + (generally smaller than Taoke’s commission share).

B is from Taoke, from my buddies outside, and the total amount is 20%-40% of the sales.

This is why my commission is higher than their total commission. "

“Why is the total amount so high if the share is low?”

“There are some items on Taobao that are meaningless to split, such as 5 packs of paper for 3 yuan, towels for 2 yuan, keychains for 1 yuan, etc.

For something with such a low amount, a commission of 40% is only 5 cents and 1 yuan, so you don’t need to look at the share, just look at the fixed value. "

Nuan Nuan has been surprised too many times today, and she has a hunch that the next questions and answers will still surprise her.

But she still wanted to ask.

"How much do you charge for such a low price?"

"Actually, they are almost the same. A real sales volume costs 5 yuan."

"..."

Nuan Nuan sat in the chair and was silent for a long time.

A real sales volume, a fixed commission of 1 yuan for something worth 5 yuan? Will any business really do this kind of thing?

Well, in fact, the numbers behind the monsoon have already given the answer.

Ji Feng's identity has never been Taoke, and he himself is too lazy to do such small traffic.

He is a promoter!

“So, you don’t care at all how much commission they earn, you are not on the same track.

You even wish they made a little more, right? "