Physician of the Song Dynasty: Zhang Kai and Li Qingzhao have a private life-long contract

“The highest drug price is 30% of the purchase price!”

Nowadays, the medical community has been unified. When the decree issued by the Imperial Medical Office was conveyed to major hospitals, almost most of the drug prices fell!

Not only that, the Imperial Medical Office also asked doctors to customize affordable medicines, with a profit of only about 10%, for people all over the world to choose.

As soon as this move came out, people all over the world immediately praised him, and the reputation of the doctor was once again at the peak of the sky.

With the doctors demonstrating in front of them, many businessmen immediately began to imitate them. Not only were some of the prices very affordable, but the services were also greatly improved.

The most intuitive effect is that almost every merchant hangs a banner at the door of their store - Customers First!

"Customer first!"

An old woman walked out of the Traditional Chinese Medicine Hospital, holding cheap medicine in her hand, and went to a cloth shop, ready to buy a few feet of cloth. She was immediately warmly received by the waiter.

"Old lady, please take a look! How do you like this fabric?" The waiter did not treat the old woman differently just because she was shabby.

Not only did he take the trouble to analyze the advantages and prices of various fabrics, but he also recommended several high-quality and low-priced fabrics.

“It’s quite affordable!”

The old woman nodded with satisfaction.

The waiter said proudly: "Don't worry, old lady, we are merchants from the Song Dynasty, the price is affordable, and we are honest and sincere. If there is an inch of cloth missing, I will give you a bolt of silk."

Soon, the transaction was completed quickly, and the old woman left with the cloth satisfied.

The same thing keeps happening in Kaifeng City, and the concept of customer first is widely promoted in the business community of Kaifeng City.

The people of Kaifeng were surprised to find that the atmosphere of Kaifeng merchants had changed greatly. The phenomenon of shopkeepers bullying customers was almost eliminated. At the same time, the waiters who used to look down on others have become warm and courteous, and they are even more polite.

Of course, there are also some unruly vendors who, once confirmed, were immediately banned by their peers and soon closed down, paying a heavy price.

"Song Shang!"

Combined with the article in the Di newspaper, the people of Kaifeng are happy to hear about the changes of merchants. If the merchants can really become the Song merchants in the article, their impression of them will be greatly improved.

..............................

"The concept of Song Dynasty! But it is Fan Taicheng's masterpiece?"

Beside the Royal Lake, Zhao Xu finished his exercise. Although he was sweating like rain, his breath was still stable.

Under Fan Zheng's guidance, after several years of continuous training, Zhao Xu's originally weak body became extremely strong, changing his previous sickly state. Although it is summer now, Zhao Xu still maintains the habit of exercising, but changes the exercise time to cooler times.

Fan Zheng nodded and said: "It cannot be hidden from the eyes of the officials. Merchants have been detrimental to the rule of the imperial court since ancient times. They have been hoarding and passing off inferior products. Even if there are merchants who stick to their true nature, they are forced by bad merchants to be unable to continue operating. They will either join in the conspiracy or close down. , this is bad money driving out good money.”

“Bad money drives out good money?”

Zhao Xu suddenly understood and nodded slightly.

"However, the Song Dynasty needed merchants to provide a lot of wealth to complete the great cause of unifying the world. Why not reform the merchants, let them be self-disciplined, and take the essence and discard the dross. This time, Wei Chen proposed the concept of Song merchants to change this Phenomenon, if good money drives out bad money, if most merchants follow the standards of Song merchants, it will naturally leave unscrupulous merchants nowhere to hide." Fan Zheng said solemnly.

“Young and old people are not deceived, they are not lacking in weight, and they take the initiative to pay taxes!………….”

When Zhao Xu mentioned Song Shang's philosophy, he couldn't help but nodded slightly and said: "If merchants can do this, how can successive dynasties continue to suppress them! But Fan Taicheng really thinks that these merchants will abide by Song Shang's philosophy?"

It's not that Zhao Xu doesn't trust merchants, but that since ancient times, merchants have done extremely bad things and refused to change despite repeated admonitions, which has disappointed the world. This is the reason why neither the government nor the public has a good impression of merchants.

Fan Zheng nodded and said: "There are also corrupt officials, there are also quacks and black-hearted doctors among doctors, there are also vicious people among the people, and the same is naturally true for merchants. I believe that with Song Shang's ideas, most merchants will be happy to follow them. , As for a small number of profiteers, the imperial court can set up a Ministry of Commerce to govern them, reward those who are good, and punish those who are bad. I believe that it will definitely be able to correct the harm of merchants and reap all the benefits of merchants."

Zhao Xu fell into silence. He naturally knew that Fan Zheng proposed the concept of Song Dynasty merchants in order to cooperate with the imperial court in establishing the Ministry of Commerce. However, the prejudice against merchants for thousands of years could not be changed with just one or two merchant slogans.

If this is still a treacherous plot by businessmen, pretending to change and continuing to carry out profiteer strategies secretly, wouldn't it be detrimental to the government's policy?

Fan Zheng sighed helplessly, knowing that it was impossible to change the world's impression of merchants in a short period of time! At that moment, he said loudly: "Officials know that pesticides were originally highly toxic, but now they have become a good medicine that makes the farmland have a bumper harvest, filling countless people's stomachs, and has also allowed the court's reform of farm labor to be carried out smoothly."

"Poison! Pesticide" Zhao Xu nodded slightly. Pesticide is a poison that kills people. After doctors made it into pesticide, it actually produced unexpected benefits for everyone.

"The same goes for merchants. Although it has been a cancer in the past dynasties, if used properly, it will be a sharp sword in the hands of the court."

"Maritime Silk Road!" Zhao Xu nodded slightly. Fan Zheng's proposal to divert troubled waters eastward was a great success, providing the Song Dynasty with a lot of taxes every year.

"More than that, the imperial court is now executing the Great Detour Strategy, going south to attack Tubo and Dali. However, force can only be used once, otherwise it will inevitably trigger a civil uprising. If the Song Dynasty wanted to control the two places for a long time, it would use the merchants to continuously suck blood. In this way, it will not only make the two places resentful of the imperial court, but also allow the two regions to continue to weaken and no longer be able to resist the imperial court." Fan Zheng suggested.

"Use merchants to weaken Tubo and Dali!" Zhao Xu's eyes lit up. The Song Dynasty's finances were tight. Using troops once to implement the Great Roundabout Strategy was already the limit. If the two places continued to rebel, I am afraid that continued mobilization of troops would weaken the Song Dynasty's finances. Adding insult to injury.

Fan Zhengyong proposed using merchants to weaken Tubo and Dali. Not only could he clear away the relationship between the imperial court, but he could also continuously contribute taxes to the imperial court. It could be said to kill two birds with one stone.

Now the Song Dynasty is already implementing the Great Roundabout Strategy. Zhong Pu led the soldiers stationed in Qingtang. After overcoming the air epidemic, they repeatedly claimed great victories. Even the monolithic Qingtang was not an opponent of the Song Dynasty, let alone the scattered Tubo. All ministries.

Without the help of the Qi epidemic, and with the support of the Song Dynasty, Zhong Pu led the army to advance smoothly on the Tubo Plateau. He believed that Tubo would soon surrender to the Song Dynasty.

Next is Dali. However, these two places are too far away and remote. It is indeed a good strategy to use merchants to weaken and contain the two places.

"Listen to his words and watch his actions! If the merchant can really live up to the standards of Song Dynasty merchants, I will not hesitate to give him a chance." Zhao Xu finally relented. If the merchant can really cooperate with the court and benefit the country, he will naturally not A pedantic person.

"The officials are wise!"

Fan Zheng nodded. If he were an ordinary emperor, he would not change his mind so easily. However, Zhao Xu has always insisted on reform, and his determination to reform is even more determined than Song Renzong and Song Shenzong, let alone Zhao Xu's reform with the help of Fan Zheng He soon received generous returns, which made him look forward to the reform businessmen.