In fact, the filming time of the commercial was not long. They just put on their down jackets and danced to "boomboom" in the studio. Then Lee Ji-hoon just said a few words to "under the cliff (? )", which was actually under the box.

Although he took a rough look at the plan, most of the scenes had to be generated using CG, so even Song Shengshi found it difficult to imagine what the final result would be like.

In addition, the brand's advertising style has always been relatively serious, so everyone thought it would be a slow-motion dance shot or something like that. So when the sample was sent back to the company a month and a half later, everyone gathered together to watch it.

The plot of the advertisement was completely beyond their expectations, it was actually quite funny and silly.

Even the sounds of them bending over to thank the filming staff and shouting slogans when they were leaving work were recorded and used as material.

“You used it very well!” Choi Seungcheol nodded in satisfaction while holding back his smile, he turned around to look at his brothers only to find that there was no one behind them, he looked down and saw that they were all lying on the ground, holding their stomachs and smiling silently.

"You guys are exaggerating this, aren't you?!" Choi Seungcheol cursed but he looked smiling. He walked up to Kim Min-kyu who was lying on the ground with his butt sticking up and slapped him. Kim Min-kyu barked like a dog and rolled to the side away from his brother Seungcheol.

Song Shengshi finally recovered, wiped the tears from his eyes, and said, "Our sense of humour is too low."

He knew what was going on. It was just like when he was a senior in high school in his previous life. With long-term repetitive work and no time for fun, everyone became particularly good at finding fun on their own.

Even a very, very small thing can cause the class to burst into laughter.

They had just finished a theme tour and a photo shoot. To be honest, except for some changes in the final photo shoot, the process of each show in the tour was pretty much the same.

After so many performances, they were somewhat aesthetically fatigued, and then something of a different style appeared, so they responded fully.

The above is Song Shengshi’s understanding.

However, although Song Shengshi had activated the rebirth cheat, he was still unsure about some small things. Song Shengshi felt that this advertisement was just so-so, and it was because their sense of humor was too low that they gave such an exaggerated reaction.

Because in his previous life, Song Shengshi had inadvertently seen some very well-made advertisements, which left some impression on him, so he naturally applied the standards of his previous life.

So when this advertisement was released, it caused quite a stir and even became so funny that he did not expect it.

Representative Kim sometimes sends various indicators and indexes directly to the group. When everyone saw the rising discussion index and purchasing index, Lafuma even proposed to continue the contract. However, in order to consider the subsequent development, Representative Kim did not sign a long-term contract, but renewed the endorsement for another year after comprehensive consideration.

How can I describe the popularity of this advertisement? It is likely to be a classic case in practical advertising courses at universities for the next ten years.

The main planner of this advertisement is also somewhat related to SVT. He is a college classmate of Kim Hyun-suk, the deputy PD of the studio in charge of shooting goingSVT.

The content of this shoot was mainly coordinated by the two of them, which also allowed Representative Jin to discover that there was such a good talent in the company, as well as another possibility that SVT might develop.

After shooting the commercial that day, everyone recorded a New Year's Eve blessing video in the lounge. If the previous New Year's Eve blessing was directed to the entire Southeast Asia region, then this New Year's Eve video is an exclusive benefit for Chinese fans.

It is also entirely in Chinese and will only be released on platforms in China.

Although the three people who were in charge of the overall situation were still Xu Minghao, Wen Junhui and Song Shengshi.

After the New Year’s Eve video recording was completed, everyone’s group schedule for that day ended, and the next day everyone dispersed and had their own arrangements.

Xu Minghao went to film "Elementary School Teacher", Wen Junhui and Hong Zhixiu appeared on "Rocket Question and Answer", and generally the various Korean groups that appeared on this show had green cards.

Song Shengshi appeared on a music program again. Maybe his image of "Violin Prince" when he debuted was too deeply rooted in people's hearts. He performed "Smiling Flower" from his last released Mini3 album on the show.

A ballad he really likes.

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