Rebirth 1984: Starting with the development of Hanka
Chapter 10 Advertisement
"Come in!" Zeng Bin shouted loudly when he heard the knock on the door.
Zhao Ye heard this and pushed the door open.
Zeng Bin looked up, smiled, and said, "It turns out to be Xiao Zhao. Do you want to see me for anything?"
"Hello, Director Zeng, I'm here to resign!" Zhao Ye said bluntly, and then placed the resignation letter in his hand on Zeng Bin's desk.
When Zeng Bin heard this, his face was full of surprise and disbelief.
"Xiao Zhao, are you sick? The Chinese Academy of Sciences is a place that many people dream of, and you actually want to resign?" Zeng Bin couldn't understand, paused, and persuaded, "You'd better take this resignation letter back and think about it carefully. A few days, wait until you think it through!"
The wave of entrepreneurship in overseas markets has not yet started. Behavior like Zhao Ye’s is really very rare.
Zhao Ye, however, said firmly: "Director Zeng, I have made up my mind and plan to start a business overseas!"
"Xiao Zhao, you have to think clearly. Resigning is not a trivial matter! Starting a business is risky. If you fail, what will you do? Isn't it good to eat the country's food and hold the iron rice bowl?" Director Zeng advised again. , he couldn't bear the thought that such a promising young scientific research talent from the Institute of Computing Technology would go astray.
But Zhao Ye was determined to start a business overseas.
He said to Zeng Bin: "Director, I have confidence in myself. I believe I can carve out my own place in the business world!"
Zeng Bin saw that Zhao Ye was so determined to resign and start a business, so he stopped trying to dissuade him.
"Well, now that you have made up your mind, I won't persuade you anymore. I accept this letter of resignation. However, what are you going to do when you start a business? If you need help, the institute can do whatever it can to you. I will provide you with some help within the scope." Zeng Bin asked.
Zhao Ye's face changed slightly, thinking that sooner or later the Institute of Computing Technology of the Chinese Academy of Sciences would know that he was selling Hanka, and now he was hiding it, which was meaningless and made people look down on him.
If you talk things over openly, you won't have to be embarrassed if you meet again in the future.
Zhao Ye took a breath and said slowly: "I set up a company and plan to sell Hanka!"
Upon hearing this, Zeng Bin had doubts on his face.
Before Ni Guangnan developed Hanka, Zhao Ye started selling Hanka?
"Have you developed Hanka?" Zeng Bin asked in a somewhat disbelieving tone.
Zhao Ye nodded: "Yes."
Zeng Bin: "So, when the institute announced that it was preparing to develop Hanka, you were already almost successful in developing Hanka?"
Zhao Ye: "Yes, that's right!"
After receiving Zhao Ye's affirmative reply, Zeng Bin couldn't help but look shocked and didn't know what to say.
Call Zhao Ye selfish. Instead of handing over his research success to the institute, he chose to keep it for himself...but this is human nature.
Zeng Bin can also understand the comparison.
After a while, Zeng Bin sighed and said to Zhao Ye: "Everyone has his own ambitions, so we can't force him. It's a pity that the Institute of Computing Technology of the Chinese Academy of Sciences can't retain a genius like you!"
Zhao Ye spent many years in the Institute of Computing Technology of the Chinese Academy of Sciences in his previous life, and he was quite affectionate. He said in a deep voice: "The Institute of Computing Technology of the Chinese Academy of Sciences will always be my home. If the Institute of Computing Technology of the Chinese Academy of Sciences needs help in the future, I will do my best to do it! "
Seeing this, Zeng Bin was actually a little relieved and moved.
Zhao Ye only stayed in the computing institute for a few months, but he didn't expect that he would be so affectionate towards the computing institute.
"It's good if you have this intention!"
Zeng Bin smiled and patted Zhao Ye on the shoulder, and then said, "Okay, let's go. I hope your business will succeed!"
"Thank you, Director Zeng, I'm leaving then!"
After Zhao Ye finished speaking, he bowed to Director Zeng, then turned and left. Director Zeng was a very good person, and he had taken good care of him in his previous life. It's a pity that due to various reasons, Zhao Ye's development is restricted here. Capital selection is only based on seniority. Companies invested and established by the Chinese Academy of Sciences will not be controlled by a young boy in his early 20s like Zhao Ye.
Wide sea diving, sky high the birds to fly.
Just like birds chasing the sky, Zhao Ye also wants to have a sky of his own!
Zhao Ye's resignation and departure soon caused a great sensation in the computing institute and triggered everyone's discussion.
Everyone in Ni Guangnan's team looked at each other in astonishment and seemed to have a sense of frustration.
After gathering the efforts of several people to study Hanka, one person was actually not as good as Zhao Ye.
"According to our current development progress, it will take at least three months to succeed!" Ni Guangnan said.
Everyone was speechless and choked.
At this time, Yanagawa Yuki, who was doing magnetic recording research, didn't look very good.
He has seniority and extensive connections in the Chinese Academy of Sciences. Hanka is a project he values and he has been preparing for it for a long time. Recently, he has been running around and making connections whenever he has free time. The purpose is to ask the Chinese Academy of Sciences to invest in a company specializing in selling Hanka after Ni Guangnan successfully develops Hanka, and he will serve as the general manager of the company.
Everything seemed to be going smoothly.
But at this moment, a sudden thunderbolt made Yanagawa's face turn red.
If Zhao Ye hadn't come out of nowhere, then after the Chinese Academy of Sciences developed Hanka, the Chinese Academy of Sciences' Hanka would have had a monopoly advantage since there were no strong competitors.
But things are different now.
The Hanka developed by Zhao Ye will be launched first, so it will naturally have a first-mover advantage over the Hanka developed by the Chinese Academy of Sciences.
At this time, Yanagawa Yugo became very angry when he thought of the big boy with a thermos cup in his hand and a sunny and handsome face.
……
……
"Computer World" newspaper.
"Hello, let me find your editor-in-chief. I want to place an advertisement in the Computer World newspaper!"
The headquarters of "Computer World" newspaper is in the capital, so Zhao Ye doesn't have to take trains to other cities.
When the young lady at the front desk heard this, she looked up and saw a very handsome and handsome face.
"Okay, please wait here for a moment, I will notify the editor-in-chief immediately." The receptionist said.
"Ah."
Zhao Ye nodded and watched the receptionist leave. Then he took a few steps to the right, came to the black sofa and sat down, his eyes looking around involuntarily.
As expected of a well-known major newspaper in China, there were many people coming in and out, making it very busy.
Zhao Ye waited for a long time before the newspaper editor-in-chief rushed over.
"Hello, sir, I have kept you waiting for a long time. I am Zhou Zian, the editor-in-chief of "Computer World"!" A middle-aged man wearing a black suit and tie greeted Zhao Ye.
"Hello, Editor-in-Chief Zhou, I am Zhao Ye, the boss of Imagine Company." Zhao Ye shook hands with Zhou Zian and introduced himself, "Our company has developed a product and we want to advertise it in the Computer World newspaper. .”
Zhou Zian smiled and said: "No problem, but in order to avoid false propaganda or the promotion of inappropriate products that will affect the reputation of our newspaper, I would like to briefly understand your company's products first."
"Of course!" Zhao Ye nodded and immediately took out Hanka from his bag.
"Editor-in-chief Zhou, this is our company's product, a device that can input Chinese characters on a computer. At present, almost all computers do not support Chinese character input. The main reason is that the hardware conditions such as CPU and memory are limited and the computing power is insufficient. The Hanka I developed can solve this problem very well."
When Zhou Zian heard this, he couldn't help but be very interested. The newspaper office also bought a computer, but the problem of not being able to input Chinese characters was really annoying.
"Boss Zhao, can you demonstrate Hanka!"
"Of course!" Zhao Ye smiled and nodded. Almost everyone who heard about Hanka for the first time wanted to take a look.
A few minutes later, Zhou Zian couldn't help but marvel when he saw that Chinese characters could be entered on the computer.
"Oh, you can really input Chinese characters! Boss Zhao, your invention is really amazing! This Chinese card product will definitely cause a huge sensation in the domestic computer world!!!" Zhou Zian said.
"I think so too!" Zhao Ye laughed.
Zhou Zian said: "Boss Zhao, this product Hanka is very suitable for advertising on Computer World... So, how do you want to advertise?"
Zhao Ye had already thought about it before he came.
He was different from Shi Yuzhu. Shi Yuzhu had no money to advertise, so he had to advertise first and then pay. After begging Editor Zhou many times, he reluctantly agreed. Moreover, at that time, Lenovo Hanka had been on the market for several years, and there were many brands of Hanka on the market. Therefore, Shi Yuzhu's Hanka was naturally difficult to impress.
The reason why Shi Yuzhu was successful after that was mainly due to good advertising.
Zhao Ye's conditions at this time were much better than Shi Yuzhu's.
He used his status as a researcher at the Institute of Computing Technology of the Chinese Academy of Sciences to sell Hanka to customers while maintaining computers. With this disguised endorsement from the Chinese Academy of Sciences, Zhao Ye succeeded.
Currently, he has placed a total order for 150 Hanka cards and received payment in advance.
So he has hundreds of thousands of dollars in liquidity on hand.
So he came to the newspaper to advertise, which was more generous than Shi Yuzhu's.
"I want to buy a full page of Computer World, which only carries Imagine-Hanka's advertisements, for a month!"
"Are you sure?!" Zhou Zian couldn't help but be stunned when he heard this. He had never seen such an advertisement before.
Zhao Ye smiled faintly and said: "Of course I am sure!
"The advertisement content in the first week said 'What will happen in the future if human beings lose their imagination'!"
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