Rebirth 1984: Starting with the development of Hanka

Wujiang Group has decided to release the "Qiongqi Home Game Console" on June 6st, and the Shanghai Wujiang factory is working overtime to produce it at full capacity.

It is estimated that before the product is launched, 300 million units of "Qiongqi home game consoles" will be prepared to be the first to enter the RB market. As long as it succeeds, it will be much easier to enter the European and American markets.

As the saying goes, "The smell of wine is also afraid of the depth of the alley." The advertisement of "Qiongqi Home Game Console" still needs to be advertised.

Different from ordinary advertisements, Zhao Ye plans to use Xiaozhi and Pikachu to advertise.

Xiaozhi was sitting in front of the TV in the living room playing "Qiongqi Home Game Console". Pikachu was cheering on the side, shouting "Pikachu~Pikachu~Pikachu~" very cutely and loudly.

Then Xiaozhi finished the game and shouted excitedly: "Qiongqi Game Console, endless fun!!!"

At this time, the screen flashed, and finally a real close-up of the "Qiongqi Home Game Console" appeared.

This advertisement looks novel and creative, and will definitely attract children's attention. If the cartoon "Pokemon" becomes popular, then "Qiongqi Home Game Console" will definitely become popular as well.

In addition, asking animated characters to endorse is much cheaper and more effective than asking celebrities to endorse. At the same time, it can also increase the exposure of animations, which is conducive to the creation of super IP.

When Wang Anshi gave away RB TV cartoons for free, he also talked about advertising.

Cannibals are soft and short.

The TV station has obtained the broadcast rights of "Calabash Brothers" and "Pokemon" for free, and of course it will provide some convenience in advertising.

Wang Anshi has already booked advertisements for the three major RB TV stations, Asahi, NHK, and Fuji TV. The cost is not small, but it should be worth the money.

……

……

"Boss, the handheld game console has not been developed yet, and we encountered more problems during the development than we imagined. It seems that it will not be successfully developed until the end of the year!" Wang Jizhi said with some embarrassment, as he had vowed before It was possible to develop a handheld game console before June 1st, but the results were still far from satisfactory.

In fact, this is no wonder Wang Jizhi.

A handheld game console is a small home game console, which is less difficult to develop.

But Zhao Ye has relatively high requirements for handheld game consoles, such as thin and light body, long-lasting power, bright game screen colors, smooth operation, good heat dissipation, the ability to connect online, the ability to replace game cartridges, etc... Of course, in order to sell more games Cartridges, the game cartridges of "Qiongqi Home Game Console" are different from the game cartridges of handheld game consoles.

Right now, Nintendo hasn't launched the Gameboy yet, and Wujiang Group's handheld game console is the only one available, and players have to buy it.

All kinds of difficulties immediately stumped Wang Jizhi's development team.

However, fortunately, the Kirin 1 chip is a chip designed based on a reduced instruction set and has low power consumption, making it very suitable for application in handheld game consoles.

Nintendo's Gameboy uses the Z-80 chip, which consumes relatively large amounts of power.

Due to high power consumption, the first generation Gameboy used Sharp's newly developed STN liquid crystal, which was black and white. If you use a color LCD, the battery will only last a few hours before running out.

However, the handheld game console developed by Wujiang Group can support fourteen hours even if it uses color LCD technology because it uses the Kirin 1 chip. If you switch to a black and white screen, you can last for more than forty hours.

"Okay, let's postpone it. Don't rush it. The "Qiongqi Home Game Console" will be released on June 6. If the handheld game console is released at the same time, it will create a situation of competition with each other, which is not good. Let's wait until the popularity of "Qiongqi Home Game Console" subsides before releasing a handheld game console. "Zhao Ye said slowly. He also knew the other party's difficulties. He was originally involved in the development of handheld game consoles, but later he spent most of his time in Shanghai engaged in EDA software development and chip design, leaving all the handheld game console matters to him. Wang Jizhi and others.

Wang Jizhi breathed a sigh of relief when he heard this.

At this time, he suddenly thought of something and said: "Boss, the quality of domestic alkaline batteries is too poor. Our Wujiang Group must import batteries from abroad. In the past, BB machines were expensive and the profits were considerable, so imported batteries can be more expensive." Accept. But for the handheld game console, we plan to make small profits but quick turnover, and then make money by selling game cartridges. But in this way, we must have very strict cost control on the handheld game console. If we still have to buy imported batteries, it will not only be expensive, but And it also consumes foreign exchange, which I don’t think is very cost-effective!”

When Zhao Ye heard this, he couldn't help but nodded, agreeing very much with Wang Jizhi's point of view.

"So, what do you mean?"

"Boss, why don't we buy an alkaline battery production line from abroad? In this way, the quality of the batteries we produce is better than that of our domestic counterparts, and the cost is low. Not only can we produce and sell it ourselves, but we can also export it abroad!" Wang Ji Zhi suggested.

When Zhao Ye heard this, he suddenly thought of Nanfu Battery.

At present, Nanfu Battery has not yet been established.

Its predecessor was just an inconspicuous Nanping battery factory in the remote Nanping mountainous area of ​​Fujian Province, with a total wealth of only 200 million. After factory director Chen Laimao went abroad for inspection in 87, he began to plan the introduction of an alkaline battery production line, which would cost more than 5000 million yuan.

Later, Nanping Battery Factory married Hong Kong China Resources Group Baifu Co., Ltd. to establish Nanfu Battery Factory. Through various financings, it finally bought an alkaline battery production line worth 6000 million yuan. It didn't take long for Nanfu to encounter a once-in-a-lifetime historical opportunity, and BB machines began to become popular in the north and south of China.

At this moment, Zhao Ye's expression changed. It was clear at a glance which one was better than buying a battery or buying a battery production line.

Isn’t it just 50 to 60 million yuan? It’s ridiculous!

Zhao Ye said to Wang Jizhi: "Okay, then buy an alkaline battery production line from abroad! Then we recruit talents, engage in independent research and development, and improve the quality of batteries to surpass those abroad."

Wang Jizhi was overjoyed when he heard this and continued excitedly: "Boss, since you want to buy a battery production line, why not also buy an LCD screen production line?"

Zhao Ye thought about it for a while. Wang Jizhi's suggestion was very good. Wouldn't it be nice to produce LCD screens by yourself? Why buy imported LCD screens?

Whether it is battery technology or liquid crystal technology, after buying the production line, slowly understand the technology inside, and then introduce new ones through independent research and development, won't you master advanced battery and liquid crystal technology in the future?

Whether battery and LCD technology are important or not, I am afraid no one knows better than Zhao Ye.

Therefore, Zhao Ye made the final decision: "Okay, let's buy an LCD screen production line too!"

"Okay, boss, I have already collected the information on the battery and LCD screen production lines. I will just send someone to negotiate when the time comes!" Wang Jizhi responded with a smile.

Zhao Ye heard this and said with a smile: "Mr. Wang, it seems that you are well prepared!"

Wang Jizhi said helplessly: "There is no way. You have always said that we should find ways to reduce the cost of handheld game consoles. I just thought that if the batteries and LCD screens could be produced by ourselves, the cost of handheld game consoles would be greatly reduced. ?"

PS: It will be on the shelves tomorrow at 12 noon. Please support it. The first order data is very important.