Rebirth 1984: Starting with the development of Hanka

The thing that everyone is most concerned about at this time is the quotation of Wujiang PHS.

Lu Jia said loudly: "Finally, let me introduce the quotation of "Borderless PHS-1". The retail price in Hong Kong is HK$5000 and the retail price in the United States is US$2500! "

The exchange rate between Hong Kong dollar and US dollar is 4:1.

In other words, the retail price in the United States is equivalent to HK$10,000, which is twice the retail price in Hong Kong.

However, transportation, customs duties and other expenses are not small. In addition, foreigners have high spending power, so it is reasonable for the retail price to be higher~

Currently, the retail price of Motorola mobile phones in the United States is US$4000, and the price advantage of the "Xinjiang PHS-1" is quite obvious.

However, the United States has a vast territory and abundant resources. Except for big cities, most people live in scattered places. When going shopping, you have to drive to the supermarket. The layout of PHS base stations is difficult, resulting in poor signals. In addition, Americans themselves are relatively wealthy and would rather buy a Motorola mobile phone than a PHS phone.

Therefore, it is difficult for PHS to replicate the great success it has achieved in China in the United States.

It can only be said that PHS can develop in the United States, but the ceiling is very low.

PHS investment is relatively small and should be extremely popular in developing countries.

Of course, Japan has a small land and a large population, so there is also soil for the development of PHS. In a previous life, Japan had more than seven million PHS users, which is already a lot.

In this life, PHS was launched earlier than in the previous one. The 2G era has just begun. Today, the 1G network is still the main one. Motorola's dominance of mobile phones remains untouchable.

However, because PHS was launched earlier, its development potential is much higher than that of Zhao Ye's previous life.

The press conference was very exciting at this time.

“Oh my God, it’s so cheap, I can’t help but want to buy a “Borderless PHS-1”. "A reporter couldn't help but sigh.

The businessman in suits and ties beside him couldn't help but said: "Damn it, if I had known that Wujiang would release such a cheap PHS phone, I wouldn't buy a Motorola mobile phone. It's so expensive and it's not convenient to take."

"The "Borderless PHS-1" is so beautiful, small and exquisite, with a novel style. It can be worn on a rope and hung around the neck, and the price is so affordable. It's really exciting~" Not far away, a woman with a smile as bright as a flower opened her mouth to express own ideas.

The faces of the colleagues who came to inquire about the news were extremely ugly.

The price of "Boundless PHS-1" is so cheap, how can they still sell their company's products?

Starting from noon that day, the Hong Kong Borderless flagship store and the business hall of Hong Kong Telecommunications Company started selling "Borderless PHS-1".

In the afternoon, Wujiang flagship store and Hong Kong Telecom business hall were already overcrowded.

In the evening, consumers who came after hearing the news formed a queue of hundreds of meters at the door.

Especially outside the business hall of Hong Kong Telecom, there is a sea of ​​people, which has caused a serious obstruction to the nearby traffic.

The local police station had to send a large number of police officers to maintain order.

"Oh my god, the "Borderless PHS-1" is so popular. So many people are queuing up to buy it. Do I have to buy one too?" "Many passers-by looked at the team and said to themselves.

5000 Hong Kong dollars is not cheap for Hong Kong people, but it is not too expensive either. Many families can afford it.

There is a "herd effect" in psychology, which means that when an individual is influenced by a group, he or she changes his or her views, judgments, and behaviors in a direction consistent with that of the majority of the group.

Right now, that's it.

Passers-by were affected one after another and wanted to buy a "Borderless PHS-1" just like everyone else.

.

……

"Mr. Zhou Runfa, I wonder if you are interested in endorsing the "Borderless PHS-1" product? "

Liu Lingqin, the marketing director of Wujiang Communication Technology Company, approached Zhou Runfa and asked.

Right now, the "Xiangless PHS-1" is extremely popular. Wujiang Communication Technology Company wants to strike while the iron is hot and let celebrities endorse the "Xiangwu PHS-1".

Chow Yun-fat is the Hong Kong artist chosen by Liu Lingqin.

Currently, Zhou Runfa's popularity is very high, and probably only Cheng Long can compete with him.

Looking for Cheng Long to speak for you? Oh my God, I think my company is too profitable and I am not afraid of bankruptcy, so I asked him to represent me...

Naturally, Wujiang would never dare to ask Cheng Long to speak for him.

Therefore, Zhou Runfa is the only one left in the selection of spokesperson.

In 1986, "A Better Tomorrow" starring Chow Yun-fat became the annual champion of Hong Kong films and a landmark work in the history of Hong Kong films. The role of Little Ma, played by Zhou Yunfa, is very popular in Asia!

In the film, the famous scene where he lights a cigarette with dollars is still impressive.

And the lines are still fresh in my mind.

"I have been waiting for three years, just for an opportunity. I want to take a breath, not to prove that I am great; I want to tell others that I must get back what I have lost!"

Are these words domineering?

"Oh, by the way, Mr. Zhou, Wujiang has established a film production company in Hong Kong called Oriental DreamWorks Pictures. The company has already written a script called "God of Gamblers". If nothing else, Oriental DreamWorks Pictures will soon find you to play the leading role in this movie - God of Gamblers Gao Jin, and invite Wang Jing to be the director. In addition, Andy Lau, Zhang Min, Wang Zuxian and other leading actors will also be invited!"

In fact, Zhou Runfa is absolutely committed to endorsing "Wujiang PHS-1". As an international brand, Wujiang has huge influence. Being able to represent Wujiang's products can prove its status from the side.

"Ms. Liu, it is my honor to be the spokesperson for "Boundless PHS-1", and of course I am very willing. In addition, I am also very interested in playing the leading role in "God of Gamblers"! "

The first movie under the banner of Wujiang is trying to open up the Hong Kong film market. Is it a joke?

It is expected that this "God of Gamblers" will be a super masterpiece, and in terms of promotion, ATV and "Oriental Daily" will definitely spare no effort.

Therefore, the movie "God of Gamblers" has a high probability of becoming a hit.

On the same day, Zhou Runfa signed an endorsement contract with Wujiang Communication Technology Company.

The commercial shooting started the next day and was then sent to ATV and TVB for broadcast.

It takes a dozen days to shoot a movie in Hong Kong. As for TV commercials, one day is enough.

In the evening, during prime time, the TV series had just ended, and an advertisement for Zhou Runfa’s endorsement of “Borderless PHS-1” appeared.

There is not much newness in the advertisement. It is that Zhou Yunfa took out the "Borderless PHS-1" on the set to call relatives, friends, and brothers.

Then, he finished the advertising slogan according to the script: "Boundless PHS, unlimited communication, leading the fashion trend!"

The slogans in the advertisements are concise and concise, and the audience seems to remember them just by listening to the slogans a few times.

"Holy shit, Brother Ma is also using "Borderless PHS-1". It's so cool! ! ! If I had money, I would also buy "Borderless PHS-1"! "As a die-hard fan of Zhou Runfa, Jiang Jingfeng was extremely excited when she saw this advertisement.

That night, many people, like him, had the urge to buy the product after seeing "Little Ma" endorsing the "Boundless PHS-1".