Rebirth 1984: Starting with the development of Hanka

The current CEO of Apple is John Sculley. Sculley is world-famous for his excellent marketing skills. In 1987, John Sculley was known as the highest-paid manager in Silicon Valley with an annual salary of US$220 million.

Lauryn Dick came to John Sculley's office and told him Lu Xingping's intention.

John Scully looked thoughtful and asked Lauryn Dick what he thought.

"Laurien, what do you think??"

Laurian Dick thought for a while and replied: "In recent years, with the rise of IBM-PC and other compatible machines, our market share of Apple has become smaller and smaller, and has almost been overtaken by the joint efforts of IBM and Microsoft. Don’t get started. If we don’t make changes, it will be difficult for Apple to win back the market!”

With a slight sigh, Lauryn Dick said: "In the first half of this year, we launched the Macintosh Portable, but its sales were not ideal. Apple needs to make changes urgently and must develop a more advanced PC that is more popular with consumers. .”

"The performance of Wujiang Group's Kirin 3 microprocessor based on RISC (reduced instruction set computing) structure has far exceeded the Motorola 680x0 series we used for Mac before, and it is fundamentally different!"

“If Apple can launch a personal computer based on Kirin 3 microprocessor, it will definitely be very popular!!!”

"Furthermore, I think Wujiang Group's entry into the PC market at this time will definitely attract the attention of IBM, Microsoft and other companies, which will help us share the pressure!"

After Lauryn Dick expressed what he meant, John Scully nodded secretly. After a while, he said: "Laurien, I agree with your idea. I will hold a board meeting tomorrow to discuss this. matter!"

"Ok!"

At 10 o'clock the next morning, Apple held a board meeting, and many Apple executives were also present.

At this meeting, everyone will discuss whether to deepen cooperation with Wujiang Group, not just on the issue of a dozen patents.

John Scully asked Lauryn Dick to repeat his views in front of the crowd.

Lauryn Dick nodded in response, and immediately recounted his views again.

Everyone was thoughtful after hearing this.

Soon, Louis Gacy, Apple's development director, looked at him and immediately said: "What Laurian Dick said makes sense. Cooperating with Wujiang Group may not be Apple's hope to restore its glory!!! Wujiang Group's Kirin 3 microprocessor has the characteristics of high performance and low power consumption, which is very suitable for developing high-performance notebook computers and will help Apple open up the high-end market!"

Since taking over as development director, Louis Gacy has advocated pushing the product line in two directions, namely more "openness" and higher prices. He believes that low-end, low-profit Apple products should not be sold. Louis Gacy's policies have made Apple products more expensive.

This also led to the decline of Apple's computer business and the loss of market share.

At this time, the emergence of the Kirin 3 microprocessor gave Louis Gacy a new idea.

The Powerbook he is planning to develop requires a powerful processor. Among the many processors on the market, the Kirin 3 microprocessor is undoubtedly the best choice.

Therefore, Louis Gacy strongly agreed to cooperate with Wujiang Group.

He then said: "If Apple does not cooperate with Wujiang, it is very likely that Wujiang will be pushed to its competitor Microsoft. By then, Apple will be in even more trouble.

It is better to take this opportunity to deepen the cooperation between Apple and Wujiang, and join forces to fight against Microsoft, Intel, IBM-PC and compatible computer camps.

Wujiang has a lot of good things to offer. In addition to the Kirin 3 processor, there are also WPS-Office office software suites, lithium batteries, "Kunpeng-1" GPU graphics processors, game software, etc...

Wujiang is a very strong strategic partner! "

Upon hearing this, everyone felt more and more that it was necessary for Apple to join forces with Wujiang Group.

Some board members can't help but worry that Wujiang Group's PC business will threaten Apple's position when it develops.

"The technical strength of Wujiang Group is stronger than that of Apple. Louis Gacy, are you confident that the Powerbook laptop you developed can compete with the other company? By then, the cooperation between the two companies will actually help Wujiang Group..."

Louis Gacy laughed and said: "You don't have to worry that Wujiang Group's PC business can threaten our Apple computers. I am confident that the Powerbook laptop we developed this time is very good and is not afraid of any competition. Haha, what you should really worry about is It’s IBM-PC and those compatible brands!”

Louis Gacy is very confident and proud.

I always feel that the products I design are unparalleled.

Apple CEO John Sculley wanted to boost Apple's performance at this time. When he first joined Apple, under his leadership, he adopted similar market strategies during his tenure at PepsiCo, allowing Apple to Apple's development speed soared for a time, thus winning the recognition of Apple's board members, but the good times did not last long.

Since the advent of the IBM-PC, Apple has begun to decline.

John Sculley holds the highest annual salary in Silicon Valley, but has never made any achievements, making his status gradually unstable.

At present, as long as Apple can cooperate with Wujiang Group and obtain technical support from Wujiang Group, then Apple can develop better computers and increase its market share, thereby proving that John Sculley is the CEO of Apple. the value of!

As for the rise of Wujiang Group's PC business in the future, and may even become Apple's gravedigger, what does that have to do with John Sculley?

After I retire, I don’t care about the flood! ! !

If Apple went bankrupt, the only incompetent person would be the management at the time, and John Sculley had nothing to do with it.

"I support cooperation with Wujiang Group. Apple now needs to cooperate with other companies to keep warm. Although we have not reached the point of bankruptcy, the products we have developed in the past two years are not ideal. Looking at the market, they are all IBM-pc and IBM -PC compatible machines have led to the increasingly abundant software ecosystem around Microsoft's Windows operating system and its competitiveness, while our Apple company has become weaker and weaker!"

“Folks, it’s time for Apple to make a change!!!”

John Sculley spoke so forcefully that everyone couldn't help but identify with him.

In the end, everyone came to the conclusion of the discussion, which was to cooperate with Wujiang Group.

At noon, Lauryn Dick called Lu Xingping and asked them to come to Apple at 3 p.m. to discuss cooperation.

Lu Xingping was delighted when he heard this and quickly said that he would attend the appointment on time.

……

In the afternoon, Lu Xingping and his team came to Apple again, and it was Lauryn Dick who received them.

After the meeting, Lauryn Dick said bluntly: "Mr. Lu, Apple is willing to license the patents you mentioned to Wujiang Group. However, we also hope to achieve in-depth cooperation with Wujiang Group. We hope that your company will You can sell the Kirin 3 processor, "Kunpeng-1", and lithium batteries to our Apple company. I also hope that your company can develop the Apple version of WPS-Office and Borderless PC games..."