Rebirth 1984: Starting with the development of Hanka

It is said that CCTV invested 86 million yuan in filming the 300 version of "Journey to the West". Four years later, due to a shortage of funds, it borrowed 300 million yuan from the then Bureau of the Ministry of Railways to complete the filming.

That is, there is still a shortfall of 300 million.

"Dream of Red Mansions" is similar to "Journey to the West". CCTV invested 500 million, but was short of 300 million.

However, in order to make these two TV series better, Zhao Ye does not mind investing more.

The main purpose of investing in these two dramas is to build the company's reputation.

If you want to make money, you don't want to rely on this.

In order to enhance its corporate image, Haier Company invested tens of millions of yuan in the filming of "Haier Brothers".

Compared with Haier, Wujiang Group is nothing.

At present, the domestic film and television market is not mature enough, and Wujiang has no plans to get involved in the film and television industry for the time being.

Of course, it is also possible to follow the example of Haier and make a cartoon to promote itself.

Since the 1980s, domestic animation studios such as Shanghai Meiying Factory have declined.

Because animation was not profitable at the time.

Moreover, competitor RB Animation does not require any money, but instead subsidizes it.

For example, RB electronics brand CASIO, which has just entered the Chinese market, wants to advertise on CCTV, but there is no such precedent before. There were not many commercial advertisements on CCTV at that time, let alone RB Company's advertisements?

So Casio thought of a particularly spiritual way.

At that time, the RB Astro Boy animation was very popular, and Casio's spokesperson was also Astro Boy, so Casio thought, if you can't just put my advertisement directly, then I will put the advertisement into the cartoon, and you put my cartoon, okay? Finally, the "Astro Boy" cartoon was launched on Chinese television and became an instant sensation across the country once it was broadcast. The advertisement for Casio electronic watches also appeared with an embedded image in the ending song, and it soon became one of the most familiar foreign brands to Chinese people.

During the entire process, not only did one cent of the copyright fee for the cartoon "Astro Boy" be confiscated, but the copyright fee was also paid back because it was considered an advertising fee.

My TV station has to pay for your American Film Studio’s cartoons, and RB’s cartoons are paid for by RB. How do you fight this situation?

The same gameplay is with Transformers.

The Transformers animated film also caused a sensation when it was released in China. How much does it cost to charge for a beautifully produced animated film with such a wonderful plot?

The answer is also free, give away for free

Why? Because I give away cartoons for free, but I make money from Transformers toys.

Wujiang Group may be able to save China's animation industry, because Wujiang Group can afford the tricks of RB and the Americans.

……

The next day, Guan Manshan called again.

"Boss Zhao, the crew chief of "Journey to the West" and "Dream of Red Mansions" learned that you are willing to invest in their dramas. They are ecstatic. When you have time, talk to them and confirm the investment."

"Okay, no problem, they can come to my company and find me at any time."

"Okay, let me tell them."

"Well, I look forward to meeting and chatting with them." Zhao Ye nodded.

After hanging up the phone, Zhao Ye lowered his head to process the documents. When he saw that the Imagine typewriter was popular in the United States and daily orders increased sharply, he couldn't help but smile. He competed with Wang An's typewriter. He had to be quick and cut through the mess with a sharp knife, making the other party feel powerless. thus giving up competing in the typewriter market.

Zhao Ye still hopes that Wang An Company can transform and invest heavily in developing PCs. Wang An is very conceited and disdains to be associated with IBM, so the computers developed by Wang An's company will not be compatible with IBM-PC, and naturally they will not use Microsoft systems.

If Wang An Company fully entered the personal computer market, given Wang An Company's technical strength and influence in the United States at the time, it is still unclear who will win. Of course, the possibility of Wang An's company dying is still huge. But this will inevitably delay the development of Microsoft, at least Microsoft will make much less money.

This leaves Wujiang Group more time for development.

Developing an operating system requires much more manpower and material resources than ordinary software. Even in the 1980s, it was not simple.

Zhao Ye looked at the time. It was now 11 o'clock in the morning, and it was about 10 o'clock in the evening in New York, USA.

Zhao Ye picked up the phone and called Wang Anshi's home directly to ask about Wang Anshi's company's recent response.

"Mr. Wang, does Wang An Company have any countermeasures?"

Wang Anshi smiled and said: "Wang An Company has nothing to do when faced with a price war. As far as I know, the production cost of Wang An's typewriter is only about 2000 US dollars, but middlemen also have to make money. Therefore, the retail price of Wang An's typewriter is 3000 US dollars." US dollars. Therefore, Wang An Company does not dare to enter into a price war with us. I heard that the factories owned by Wang An Company have stopped producing typewriters..."

"Our typewriters sell for 2000 US dollars and still make a lot of profit. We strive to sell as many typewriters as possible and achieve small profits but quick turnover. I predict that the U.S. typewriter market will decline in less than three years. By then, personal computers will The world!"

"Understood, don't worry, boss, our branch is planning to spend huge sums of money on advertising in newspapers and TV."

"Well, that's it, you go to bed early, bye!"

Zhao Ye hung up the phone and nodded secretly in his mind. Wang An Company seemed to have run out of skills. What Chinese companies are best at is fighting price wars. They had defeated countless European and American companies in their previous lives, and Wang An Company was no exception.

In fact, Wang An Company is already considering transformation.

Wujiang Group did not follow martial ethics and directly lowered the price to a level that Wang An Company could not accept.

If there is a price war with Wujiang Group, Wang An Company will probably lose money on each unit it sells.

Why is this so involuntarily involved...

If you can’t afford to offend, it’s better to transform!

In a villa in Silicon Valley, Dr. Wang An, who is in his sixties, seems to have aged a few years. He told his son: "Try to sell out the typewriters in stock... Our company will transform in the future and no longer make typewriters!"

"Dad, we gave up the typewriter market so easily?!" Wang An's son Wang Lie said unwillingly.

"What can we do if we don't give up? How can we compete with the Imagine typewriter?" Wang An asked.

"This..." Wang Lie was speechless.

Wang An sighed: "Forget it, if you exit early, you can stop the loss in time. Market competition is so cruel. If we can beat IBM, other companies will naturally beat us. Originally, I was still hesitant to fully enter the PC market. But now we have no choice. I, Wang An, want to develop a computer and beat IBM in the market again!"

The existence of the Imagine typewriter made Wang An seem to see the ceiling of typewriters. The Imagine typewriter is impeccable in terms of appearance design and functional design. Wang An can no longer think of how to improve or surpass it.

Moreover, the price of the Imagine typewriter was even more outrageous, which made Wang An completely give up on competing with it.

However, Wang Lie is still unwilling to accept it. He uses unfair competition methods and behaves badly. I believe that the just American laws will definitely protect our American companies!