Siheyuan starts from a good life

Chapter 881 Coca-Cola Company's Strategy

There is a shortage of vans on the market right now, and that is why Jiang Yan is preparing to install the third assembly line and two engine assembly lines. He had originally planned to produce other cars, but he has decided to hold off for now.

However, production cannot be carried out anymore, and it is estimated that this order will have to be completed until a year later. However, research and development was immediately put on the new agenda, and the cars to be developed are relatively simple, one is a sedan and the other is a pickup truck.

The reason why they wanted to produce pickup trucks was because of gasoline. Gasoline reminded Jiang Yan of the camel with a piece of cloth on its head, which had a very good relationship with us in later generations. Although that place was a bit messy, it would be a good sales location if it was developed well, especially for pickup trucks, which were quite popular there.

Calculating the time, this bear should have been trapped in Ah Camel. Now many countries support Ah Camel, which is not much for me! It seems that I also want to get some wool.

The 107 rocket launcher, which was later called a guerrilla weapon, must naturally be arranged. The national team will go in the first wave, and we must also cooperate with them. Therefore, the pickup trucks we make must be durable, cheap and sturdy, and adaptable to various terrains.

If we were to ask which pickup truck sold best in the Middle East in the future, it would undoubtedly be the Toyota Hilux pickup truck.

But now that I'm here, this honor can only belong to me. Whatever Hilux pickup truck is, it's my little brother.

Now Jiang Yan plans to plan ahead and enter the Middle East market early, snatch Toyota's job, make BMW the daddy, and let the world truly know the BMW brand. We are the synonym of sturdiness and durability, not Toyota's thin iron sheets.

After thinking about the performance of the Toyota Hilux pickup truck, Jiang Yan gave the R&D department a formal R&D task, asking them to develop a sturdy and durable engine and pickup truck with a displacement of 2.4 or above. He also gave them some technical information for reference and left it alone.

After all, we can’t rely on ourselves for everything. We must cultivate their R&D capabilities, or we can set up our own R&D department!

………….

Hong Kong River, Hing Mao Building near Victoria Harbour.

"Why did the production volume drop so much in the first half of the year? Our beverage market share in Hong Kong is less than 30%, and sales in the Southeast Asian market are also declining."

"Is there a new plan from Pepsi?"

With the reform and opening up of the Flower Country, Coca-Cola headquarters also adjusted their strategy. They knew that there was an extremely huge market across the border. Even if the wages there were not high, if only one percent of them could consume Coca-Cola products, that would be an astronomical figure. Therefore, the Eagle Sauce Coca-Cola headquarters sent Pete as a pioneer to develop the market in the Rabbit Country and supervise the company in Hong Kong.

After he arrived at the company in Hong Kong, he became furious when he saw the declining sales.

"We need to find out what Pepsi's market share is and what their next move will be. We need to take targeted measures to target their publicity."

The decline in Coca-Cola's market share is undoubtedly due to Pepsi, and Pete is quite confident about this. As for other beverages, he has not taken them seriously.

"Boss, Pepsi's market share is also decreasing," said Hu Jiabao, who is in charge of the Hong Kong Cola Company.

"Hu, are you kidding? In the field of carbonated beverages, which company can compete with Pepsi?" Pete said in a very impressive tone.

"Recently, Damao Trading Company has imported several kinds of beverages from the mainland, one of which is a cola similar to our Pepsi." Hu Jiabao said.

"This is their soda, Boss, you can try it." Hu Jiabao took out a bottle of Fanta Cola and handed it to Pete.

"Well! The appearance design is quite beautiful. Let's tell our design center to redesign it. This simple can is also convenient." Pete was a little surprised when he saw the red can of Very Coke. He held it in his hand and looked at it repeatedly. He had to say that the red color was quite festive. As a rabbit expert, Pete knew rabbits' preference for red, so he said that.

"Snap" Pete opened the can, and the unique smell of cola soda wafted out, but compared with the Coca-Cola in his own company, the carbon dioxide gas in it was slightly insufficient and the foam was relatively small. After taking a sip, Pete closed his eyes. As a person from a cola company, he was familiar with the taste of cola, so he did not swallow it, but held it in his mouth and carefully distinguished it with his tongue.

The first sip of this Very Cola is very sweet, but the sweetness is still far from what Pete, who grew up in Eagle Sauce and ate all kinds of cakes and donuts, can taste. It is even lighter than the sweetness of Coca-Cola produced by his own company in Eagle Sauce.

But the overall taste is similar to Coca-Cola, but if you taste it carefully, there are subtle differences. It can be said that the feeling is quite complex, so complex that even Pete, who drinks Coke, cannot describe it.

But it's no wonder, Fanta Cola was born from Laoshan Cola, which has a strong Chinese medicine flavor because it comes from Chinese medicines such as red dates, angelica, amomum villosum, cloves, and galangal. It has a strong traditional flavor. In terms of the complexity of the taste, Laoshan Cola is much stronger than most colas on the market. The more you drink it, the more you love it and the more you enjoy it.

"How about the price?" Pete felt relieved after realizing that the two kinds of colas had different flavors. As long as the taste was not the same as his company's drinks, it would be fine.

"It's one dollar cheaper than our drinks." Hu Jiabao said.

"Then lower the price by one dollar and see how the sales go." Pete said.

The thing Coca-Cola is least afraid of is price war. Because of its large scale, it can afford to lose some money. As long as it can defeat the opponent, it can make money in the future. The company still has a long-term vision, and he also believes that the company will respect his decision. Although the Very Cola is sweet, he feels that it is more in line with the taste of Chinese people, because the taste of Chinese people is much lighter than that of his own country. Even Coca-Cola has specifically reduced the sweetness when promoting it in Hong Kong.

It is still a good deal to spend some money to eliminate a potential threat to your company.

In addition, starting this year, the company decided to make corn syrup an important raw material for Coca-Cola. You know, the geographical environment of the United States is relatively good, and many states are great plains. The land in the United States is extremely suitable for growing corn. The yield of corn is higher every year, which has led to corn being worthless in the United States. Now a large amount of corn is piled up, and almost all livestock are fed with corn.

Therefore, the price of corn syrup made from corn is almost half that of traditional sucrose. In order to reduce costs, the company has begun to prepare to replace traditional sucrose with corn syrup. The price is much lower than that of cola produced with sucrose. This is another reason why it is not afraid of price wars.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like