Become the richest man in the world starting from the rebirth of college entrance examination

Yu Yanhui had experience in public relations in Beijing, so Zhou Hao gave him the task of public relations for Yao An Music Radio.

Unexpectedly, he got it done after dinner. At nine o'clock in the evening, he called Zhou Hao back and asked Zhou Hao to listen to the radio.

Zhou Hao found his father's radio and had just adjusted the frequency when he heard: "Welcome to listen to I Love Pop Music. Today I Love Pop Music recommends the first song for everyone. It is Dream, which recently won the championship in the Hedong Band Competition." Era Band, I believe many listeners have seen the live performance of Dreamtime on TV, but what I recommend to you today is the recorded version of this song. At midnight today, this song has just been premiered on Wangwa.com, if you like Dreamtime For the songs of Era Band, please remember to pay attention to Wangwa.com, Dream Era’s second single "Blue Lotus" will soon be premiered globally on Wangwa.com."

Immediately afterwards, the music of "Young and Promising" sounded.

In a prefecture-level city with a population of hundreds of thousands, not even ten thousand but a few thousand people heard this song through the radio.

Zhou Hao almost vomited after listening to this song for the past two days. He turned off the radio and called Yu Yanhui back.

"Okay, Hui Zi, how did you get the connection?"

"Hey, what's the matter? One of my classmates lives in the same community as that DJ. The guy's salary is only a thousand yuan. I treated him to a meal and gave him two hundred yuan, and it was done."

Zhou Hao couldn't laugh or cry, it was that simple.

Yu Yanhui smiled: "I'm on my way back. I didn't hear it just now. Did you hear it? Are you satisfied?"

"good, very good."

"That's fine." Yu Yanhui smiled.

After hanging up the phone, Zhou Haogang wanted to ask Guo Kaiyu to find out about the traffic of Wangwa Music, but he didn't expect Guo Kaiyu to call right away.

"Boss, around eight o'clock tonight, Netfrog ushered in a new traffic peak, with more than 150,000 online users. Boss, where did you get such a huge amount of traffic?"

"You can use the search engine to search for Dreamtime and you will know after looking at the search results. Besides, you don't listen to the radio, right?"

"How can I have time to listen to that... I'll search for Dreamtime right away."

"Okay!" Just as Zhou Hao was about to hang up, Guo Kaiyu said again: "Boss, today's independent access IPs are almost 300,000, but the proportion of registered users is low, less than 5,000."

Zhou Hao thought for a while, "The low number of registered users is a common problem for this kind of website. In this way, you purchase three mobile phones and three MP3 players, and the cost is controlled within yuan, and use these as prizes to create a prize-winning registration. Let the artist make a promotional banner and place it at the top of the website.”

"Huh? Why?" Guo Kaiyu's brain is a bit out of tune. Now when working on the Internet, he is thinking about how to get money from users. If he can't get it out, he will use traffic to make money. I have never heard of anyone who spends money on users in return. .

But Zhou Hao understands this marketing model very well. In later generations, every app would provide subsidies and red envelopes, burning hundreds of millions of money at every turn, in order to attract users. However, the current Internet has not yet entered the fierce competition, and does not know how to repay users. Marketing strategy.

But Zhou Hao feels that a small amount of investment can give users motivation to register, so why not? For today's Internet users, mobile phones and MP3 players are both considered luxuries. If you register, you will have the opportunity to obtain them, and the conversion rate will definitely be very high.

Zhou Hao did not answer Guo Kaiyu, and continued: "Remember, the lottery cycle must be long enough. Tentatively, it is a seven-day cycle. Every seven days, a mobile phone grand prize and an MP3 player will be drawn. The system will draw the lottery immediately. Every registered user has a chance. If you win a prize, the winning user will be announced on the website.”

"In addition, during the seven-day period of the lottery, users who continue to sign in every day will have their chances of winning doubled. Users who sign in every day and listen for more than one hour are equivalent to signing in twice, and their chances will double again. Those who did not win this time will The chances accumulate next time.”

The core of Zhou Hao's words is to increase the user's inertia and improve user viscosity. As for whether Guo Kaiyu can understand it, Zhou Hao doesn't care. As long as he implements it and sees the effect, he will naturally understand it.

Guo Kaiyu accepted Zhou Hao's task with doubts, and then arranged for an artist to rush to make the banner, while he planned to take time to purchase prizes at noon tomorrow.

Zhou Hao hung up the phone and thought to himself, first let Wangwa raise a group of users. After a few days when the users reach a certain scale, he can also try his two songs. If the users like them, then Wangwa will One more unique content source.

……

The renovation of the specialty store is progressing very quickly. Zhou Hao goes to see it almost every day. The huge inkjet advertisement hanging at the entrance of the store is also very effective. Many young people in Yao'an know that the local Yichun specialty store is being renovated and the store is very large. It looks tall and classy.

The store decoration is expected to be completed around August 800th. Zhou Hao needs to place an order with the headquarters as soon as possible. According to the official ordering strategy, the cost of distribution per square meter in summer is about 1000 yuan, and in winter it is 1500 to 1000 yuan. Zhou Hao's store is One hundred and sixty-five square meters, and the seasons are about to change from summer to autumn. The cost of distribution should be yuan per square meter, which is less than yuan, which can be easily dealt with.

The current Wangwa.com is also very impressive. Because it has launched a banner advertisement for a lucky draw for registered users, the current number of registered users has exceeded 300,000, which made Guo Kaiyu admire Zhou Hao.

Nowadays, radio stations in cities across the province are playing "Youth and Promise" on a loop. This is partly due to public relations reasons, but also due to the charm of the song itself. In short, this song is very popular, at least in Hedong Province.

On the third day of Nie Xiu'e's detention, "Young and Promising" successfully landed on the Shanghai Music Radio Station. Once it was broadcast, it aroused enthusiastic pursuit among young people. Dreamtime accompanied "Young and Promising" to land in first-tier cities for the first time and was brought to the big cities. Yes, there is also Wangwa.com. The daily traffic of Wangwa.com has exceeded 500,000, and the trolls are still promoting it overwhelmingly.

Zhou Hao called Guo Kaiyu and told him that he had found an independent singer and planned to publish his works on Wangwa. He asked him to find an artist to customize a banner and arrange it for the second one after Dreamtime. The content is: Netfrog exclusive singer Ji Hao's single "Nan Shan Nan" is first released on the entire network - "Confessions of a Folk Singer".

There are no photos, just a blurry figure playing guitar with his back to the camera.

Zhou Hao had no intention of becoming a star when he was reborn, so he only used the "stage name" Ji Hao to publish songs to add a certain degree of viscosity to Wangwa.com.

Zhou Hao has no confidence in the two songs he recorded. After all, these two songs are niche folk songs and the recording quality is rough. However, they are considered unique to the entire Internet. There will definitely be no harm in uploading them.

Guo Kaiyu was naturally willing. Wangwa.com was developing rapidly, and he was happier than Zhou Hao. Zhou Hao was a reborn person and had been around the Internet for many years, so he was much calmer than Guo Kaiyu.

After Ji Hao's "Nan Shan Nan" was released online, it did not gain very high popularity. Zhou Hao analyzed the reasons and found that most of the users of Wangwa.com directly listened to Dreamtime and then searched for popular singers at the moment, such as Jay Chou. , Liang Jingru, Nicholas Tse, Yu Quan...

But Zhou Hao didn't care, he gave it time to ferment slowly.

Pei Feihong has been paying attention to Wangwa.com recently, especially the data of the song "Young and Promising" on Wangwa.com. In just a few days, the song has been played more than one million times. This is who among the four people in Dreamtime Didn't even think of it.

Opening the web page to look at the data as usual, Pei Feihong discovered the banner advertisement for Ji Hao's "Nan Shan Nan". He was stunned and remembered that Zhou Hao had previously recorded a song with the same name. He clicked it out of curiosity and found that it was indeed Zhou Hao.

However, Zhou Hao did not sign his real name, but Ji Hao, which made Pei Feihong very curious.

"Hey, Feihong."

Zhou Hao, who was checking the progress of the store decoration, received a call from Pei Feihong.

"I saw "Nan Shan Nan" was online on Wangwa.com. Why don't you use your real name?"

Zhou Hao said: "I don't want to be famous."

Pei Feihong said: "Actually, it's good to be famous..."

Zhou Hao smiled: "I'd better do my own thing quietly. The entertainment industry is too exaggerated and not suitable for me."

Pei Feihong chuckled: "If the name Ji Hao becomes popular, wouldn't you be equally famous? Where are there any airtight walls now?"

Zhou Hao's lips twitched: "Knowing that Ji Hao is mine, there are only four of you in the band and Sister Yue, so you must keep it a secret for me."

Pei Feihong quickly said: "Don't worry, I will greet them right away and will never reveal any information about you!"

"That's pretty much it."

Pei Feihong hesitated for a long time before saying: "Brother Hao, we are going to the capital two days in advance for the finals to get used to it first."

Zhou Hao looked at the time: "Isn't it tomorrow?"

"Yes." Pei Feihong said, "I really want you to go with us, but you will definitely not agree."

"Indeed, I've been very busy recently and can't get away."

Pei Feihong said seriously: "Don't worry, the four of us will definitely fulfill our mission. You can wait for our good news in Yao'an!"