Unlimited modification of Shenhao

After sending Tao Ronghui and Xu Huifang back to the ambassador's villa, Qi Sheng got down to business.

The first is to listen to Zhou Meng’s report.

Regarding the budget for restaurant decoration, Shengxuan Decoration's quotation was 1300 million.

The price is neither high nor low.

The decoration standard of Chinese restaurants in luxury hotels like this is more than 5000 per square meter.

Take the Four Seasons Hotel at West Lake, which opened at the same time as Banyan Tree Xixi Wetland, as an example.

It owns the popular Jinsha Hall Chinese restaurant.

At that time, the decoration of the 1680-square-meter restaurant alone cost 888 million.

That was still in 09, so you can imagine how luxurious it was.

Now, 10 years later, material and labor costs are rising.

The quotation from Shengxuan Decoration is equivalent to 6500 per square meter, which is a very high-standard decoration budget.

"This price is affordable."

Qi Sheng asked casually: "What did the owner say?"

"Xixi Investment is very supportive of us increasing the unit price of the restaurant, as long as we ensure that the turnover is not lower than before."

Zhou Meng immediately bowed to answer and explained: "The owner we cooperate with, Xixi Investment, is pretty good. There are many brands that are slightly worse than ours, but the owners have withdrawn their licenses."

"Because our hotel has a relatively high threshold, the usual occupancy rate is only 24%. Only during holidays such as the Dragon Boat Festival, will it jump to 60% in a short period of time."

"In the off-season, including the restaurant, the monthly turnover is only 350 million."

"On the other hand, during a long holiday like May Day, the turnover in a single month may soar to 500 million."

"But such times are rare, only May Day and National Day every year. On average, the monthly turnover can be 400 million yuan."

"After deducting the rent and operating costs for the owners, our annual profit is less than 10 million yuan."

After Qi Sheng heard this, he couldn't help but frown: "The turnover is too low."

"You also know that the group's brand positioning of Banyan Tree does not allow individual hotels to adjust prices privately. Prices are only allowed to be lowered unless there is an event, but the minimum price must be more than 2000 yuan."

Zhou Meng said with a wry smile: "At this price, there are too many hotels to choose from in Hangzhou. Let's not talk about Aman. It has a large number of die-hard fans and the location is more quiet than our hotel."

"Just the hotels near the West Lake have taken away 70% to 80% of our guests."

"Especially for tourists from other places, when they come to Hangzhou, their first choice is definitely the hotels around West Lake."

"The guests who choose our Xixi Wetland are basically local citizens, and there are very few foreign tourists."

After hearing Zhou Meng's complaints, Qi Sheng could understand.

If he were to come to Hangzhou, he would definitely choose high-star hotels around West Lake.

"If you were given a location around West Lake, are you sure you could increase the hotel's occupancy rate?"

"I can give you a military order, but the hotels near the West Lake are like carrots and pitfalls. They are basically state-owned enterprises. We have no chance to get a share of the pie."

Zhou Meng was indeed a little unconvinced.

Even though he worked hard to lead the team to carry out activities during the holidays, the excitement was only for a while.

When the holidays are over, the occupancy rate will drop below 30%.

Take away the operating costs and the share given to the owners, and there is no profit at all.

With this kind of performance, when can he climb to the top of the group?

"Well, I'll give you this opportunity. You should know about the Sofitel Westlake Hotel next to the West Lake, right?"

Qi Sheng said with a smile: "The group has just completed the acquisition and will soon renovate the West Lake Hotel."

“After the renovation is completed, this hotel by the West Lake will be listed as Banyan Tree.”

"The store in Xixi Wetland has been downgraded to Angsana, and the Angsana in Xixi Wetland has been downgraded to Angsana."

"what?"

Zhou Meng was just complaining.

Just wanted to let the big boss know.

It's not that he doesn't care, it's really that a clever woman can't make a meal without straw.

But he never expected that the big boss would buy the hotel next to the West Lake.

How much does it cost?

Without seven to eight billion, it would be impossible to do it.

In addition, the entire building is being renovated, not just the interior.

The exterior of the hotel also needs to be repainted.

This is definitely a big project.

In other words, the new Banyan Tree hotel on the edge of the West Lake will cost close to one billion!

The big boss sent him to manage, obviously showing great favor to him.

Looking at Zhou Meng, whose eyes were already shining, Qi Sheng felt a little distressed.

Another elite talent recruitment card was used, leaving only five.

As for the expert talent recruitment cards, there is not a single one left.

Fortunately, the master-level talent recruitment card was still shining brightly, which made Qi Sheng quite pleased.

"Boss, if we play like this, I'm afraid the owners will have objections?"

"have opinions?"

Qi Sheng waved his hands indifferently.

"Then just cancel all the cards."

"Ahem, it shouldn't be that serious. As long as our restaurant is popular enough, even if it is replaced by Angsana, I think the owner will agree."

Zhou Meng wiped his sweat, he didn't expect his boss to be so tough.

"Banyan Tree and Yu Tu and Zifei will be deeply bound."

"If the store in West Lake is renovated, Yu Tu will also withdraw the license."

"If we switch to the group's self-operated Baiyun Chinese Restaurant, the per capita price will increase to about 500 yuan."

Qi Sheng told Zhou Meng about his positioning plans for the group's future brands.

Even at the second-tier Angsana, the unit price of a room will increase to more than 1500 yuan per night.

At the same time, Angsana, Angsana and Yueyuan will fully support Baiyun Chinese Restaurant (RMB 500 per person) and La Wang Hot Pot (RMB 200 per person).

The two restaurants with delicious food bonuses can also bring more potential customers to the hotel.

Zhou Meng also didn't expect that his boss had such a big appetite.

Room prices exceeding a thousand per night are not something that any hotel brand dares to try easily.

Once the market response is not good, it will have a serious negative impact on the value of the brand.

Now that the boss Qi Sheng has spoken.

Even if it is wrong, he will carry it out unswervingly.

"I will actively negotiate with the owner. The renovation of the hotel will take at least a year."

"If the restaurant's performance is good enough, they will definitely support us in lowering the license."

Zhou Meng believed that his boss must have his own confidence if he dared to play like this.

As a loyal subordinate, he only needs to appease the emotions of the owner.

As long as they see how popular Banyan Tree's restaurants are, it can bring higher occupancy rates to the hotel.

Zhou Meng was confident, and they happily agreed to change the cards.

As long as Angsana can completely gain a foothold in this room price area of ​​1,000 yuan.

It is also an excellent boost to Banyan Tree’s luxury brand positioning.

In fact, Banyan Tree might as well go a step further and test the price range of 4,000 yuan to compete with Aman.