Unlimited modification of Shenhao

Chapter 247 Qi·Midas Turning Stone into Gold·Sheng

Starting from July 7th, "Nezha: The Devil Boy Comes into the World" began to be screened on a large scale.

At Qi Sheng's request, the number of screenings exceeded 1000.

This kind of screening scale is quite rare in the domestic film and television industry.

Once the reputation fails, the box office will definitely fail miserably.

Qi Sheng, who has opened his eyes, naturally knows how amazing the final box office of "The Devil Boy" is.

The box office of the spot screening reached 6183 million.

It was a bit unexpected for Huanyu Entertainment, who was responsible for the announcement.

As a rule, the box office for a premiere is at least double that of a screening.

Take advantage of this screening until just before the premiere.

The reputation of "Devil Boy" on various platforms maintains an "unprecedented" momentum among Chinese comics.

In addition to Weibo’s big V recommendation rating of 93%, Maoyan’s 9.7, and Taopiaopiao’s 9.5.

Even picky Douban netizens gave it a high score of 8.8.

Compared with the 8.3 points of "The Return of the Great Sage", the lead is not too much.

"Magic Boy", which has the reputation of being a Chinese comic, was officially released on July 7.

In terms of theaters, it is natural that the proportion of film schedules has also been increased.

Movies from the same period were even more miserable.

In just one and a half hours of release, the box office of "The Devil" reached 1 million.

Wait until the box office is officially released on the first day.

The figure of 1.385 million shocked the entire entertainment industry.

"Despicable Me 3" even surpassed "Despicable Me " to become the domestic animated film's box office champion on its opening day.

After that, it was even more like a hang-up.

Not only did it make up for the box office regret of the year when "The Return of the Monkey King" stopped at 10 billion.

It even broke the single-day box office record of 1.67 million set by "Zootopia" that year.

It only took 3 days to be severely surpassed by "Magic Boy".

And raise it to an unprecedented 2.8 million!

On the 8th day of its release, "Zootopia" officially surpassed the total box office of "Zootopia" of 15.3 billion.

It became the highest-grossing animated film in domestic film history.

This time, even the mainstream media couldn't sit still.

Various official Vs came out in person and began to sing their praises to "The Devil Boy".

People's Daily Online: "Do not let down the audience, and the audience will benefit you."

Xinhuanet: "In the new era of Chinese comic movies, congratulations on the total box office of "The Devil" surpassing "Zootopia"!"

Guangming Daily: "Call for "The Devil Boy", 20 billion is in sight!"

……

Looking at the box office forecast of "The Devil Boy", it has reached 30 billion.

Guang Guang, who previously sold the copyright to "The Devil Boy", regretted it so much that he slapped it on his thigh.

Although the 3 million they received previously allowed them to make a small profit.

But watching "The Devil" take off at the box office was worse than killing them.

But the deal is already done and it's too late to regret.

As the driving force behind the scenes, Huanyu Entertainment has become famous all over the world.

To describe it this way is somewhat inappropriate.

After all, Huanyu Entertainment is also an established film and television company.

But in the Mainland, it is indeed thanks to "The Devil Boy" that it became a huge hit.

Seeing the popularity of "Devil Boy", it's not just Universal Entertainment that is happy.

On the Bubble Mart side, there were also cheers.

Si Kang was even more relieved and relaxed completely.

I finally don’t have to worry about selling off the 4 million yuan in peripheral inventory I’ve accumulated previously.

Even if pirates follow suit soon, Bubble Mart is enough to take advantage of this time to gorge on meat.

Huanyu Entertainment has even passed the official WeChat certification.

Only the peripheral products sold by Bubble Mart are officially authorized by Motong.

Riding on the popularity of the film, Bubble Mart has sold 400 million items.

Sold out easily with almost no effort.

Si Kang will not hesitate to send the profit that has not yet been covered up to the cooperating foundry.

Get them to speed up. Continue production at full capacity.

It can be said that they are competing for time with pirates.

The surrounding market is just that big.

The more they make, the less the pirates will make.

"The Devil Boy" has not yet been released. Little Nezha wears her hair in a bun with two small balls and dark circles under her eyes.

It has become the hottest IP of Bubble Mart.

Compared with this national-level animation IP.

Molly has to step aside.

Qi Sheng will naturally not miss the opportunity to make money.

An additional investment of 2 million was invested in Huanyu Entertainment and Bubble Mart respectively.

Huanyu Entertainment received 2 million to further expand its publicity efforts.

The previous publicity cost of 6000 million yuan is added to the 2 million yuan this time.

Nearly 3 million is thrown out, and the effect is natural.

As long as you open the app, you will see overwhelming news about the release of "The Devil" and the latest box office data.

"Magic Boy", which has the reputation of a national comic, is worthy of Universal Entertainment's expensive promotion.

Celebrities and big Vs from all walks of life are also taking advantage of the trend.

Either forward it or show the ticket stub.

It has boosted the box office of "The Devil Boy" and it has been rising steadily.

Bubble Mart once again paid a deposit of 2 million yuan.

All major foundries are required to operate at full capacity to produce another 6 million yuan in peripheral products.

10 billion is the limit of the popularity of "Demon Boy".

In the future, there may be room for profit.

But it is only a steady flow.

Even so, Si Kang was already very content.

With this 10 billion peripheral income, Bubble Mart’s gross profit is at least 4 million.

Learn from the peripheral product design experience of "The Return of the Monkey King".

When Bubble Mart designed peripheral products for "Magic Boy" this time, it specifically targeted fashionable young people in their 20s as the main audience.

The official flagship store on Taobao.

The peripheral products released by Magic Boy are basically out of stock.

When pirates saw how popular the peripherals of "The Devil Boy" were, they were even more greedy.

But if they can't stand it, they need to design it from scratch.

Coupled with production, it will be delayed by at least a week.

Qi Sheng did not leave the legal department idle either.

As long as any merchant dares to sell pirated "Magic Boy" peripherals online, he can directly report it to a lawyer and start writing.

Regardless of whether it is useful or not, the momentum must not be lost.

As of 8:17 on the 30th, the box office of "The Devil Boy" reached billion.

It officially squeezed out "Crazy Alien" and ranked third in the annual box office.

It is even expected to surpass "The Wandering Earth" and "Avengers 4".

……

Lujiazui is considered to be the most expensive area for renting office buildings in Shanghai.

But for Huanyu Entertainment, it’s nothing.

The current net box office revenue of "The Devil" alone has reached 11.8 billion.

Remove the 2.6 million publicity cost and 3 million copyright cost.

You can go, the profit of 6 million has been locked in advance.

That 3 million copyright purchase cost.

Qi Sheng paid the money into the Huanyu Entertainment account in the name of borrowing money.