Chess Soul: Buy the Shijia chessboard at the beginning

2019 has been a lot calmer for small families. Yu Lijun is no longer a full-time mother. After getting along for a period of time, Aunt Bai is very good to An An. In addition, her daughter works at Elf Live, and Tian Min is also very good to her. rest assured.

Aunt Bai already regards An An as her granddaughter. After all, her real daughter is not married yet, and as a strong woman, she gradually has no motivation to get married, so An An gives Aunt Bai a great relief.

Yu Lijun returned to the Go game and also returned to the growing "Elf Education" company.

For Tian Min himself, it is a busier year. All kinds of tension in life have increased sharply. Elf Live is facing the pressure of holding on to fourth place, and Elf Car is in urgent need of completing mass production on schedule.

Tian Min came to East Lake University to visit an old professor here.

"Professor Yu, I came here today to take a look at the first draft," Tian Minze said straight to the point, taking a sip of tea on the table.

The company has decided to use poetic names as the naming method for its models. At present, the first batch of models will be named from "Three Hundred Poems". As the first work of Genie Cars, the famous "Guan Ju" was naturally chosen as the first model.

Tian Minze proposed this idea, which naturally received praise from the company. However, how to design the logo of the model became a problem. Tian Minze’s first choice was to use Chinese characters as the design prototype.

The company searched for well-known professors from various universities. As a contributor to this design plan, Professor Yu from East Lake University was already the third professor Tian Minze visited personally.

When Professor Yu heard Tian Minze's urgency, he no longer asked for help and directly asked his assistant to take out the design manuscript from the room. He was so humble that "This is my first time designing a car logo. I don't know if I can satisfy you two."

Tian Minze and Ren Songhao went up to watch and couldn't help being surprised.

Professor Yu explained, "This is a variation of Xiaozhuan, which makes it easier for everyone to feel the beauty of Chinese characters. At the same time, the bird-shaped pattern is added to give the whole Ju character a sense of taking off."

Ren Songhao sighed directly, "It turns out that Chinese characters can be made into such beautiful logos."

Tian Min took out 100,000 yuan in cash directly from his schoolbag, "Professor Yu, I am very satisfied with this draft. According to the price discussed before, I will pay 100,000 yuan first, and the company will digitize it. If it is confirmed to be used, I will pay The final payment is 300,000 yuan.”

Professor Yu said with a smile, "Then I will be disrespectful. If you need to modify it, please feel free to contact me."

A few days later, the company's new car was officially unveiled at the auto show, and Tian Min explained in person, "Our front logo is a circular body with the Elf logo in the middle."

This car logo is somewhat similar to the Washington Wizards team logo, with some modifications, but there are traces of the wizard hat.

"On the back is the Guanju logo of this model. In the upper right corner of the trunk, the word "Guanju" is the work of Professor Yu from East Lake University. It is elegant and elegant, showing the beauty of Chinese characters."

"This Guanju model can be booked on the Genie Auto App from now on, and the first car is expected to be delivered to customers on December 12."

"Our standard version is priced at RMB 13 and has a comprehensive driving range of 9800KM. It is the strongest new energy electric vehicle under RMB 450."

"Our Plus version is priced at 15 and has a comprehensive operating range of 9800KM. It is the strongest under 500."

Tian Minze has launched two models for the first time. The prices are not high and they still have a great advantage in competitiveness. At the same time, if you buy a Elf car, you can directly get the super membership of Elf Live. If you place your order before July, you can also win a lottery with An opportunity to have dinner with your favorite Elf Live contract anchor.

Ren Songhao directly brought Genie Live into the marketing scene. Several anchors with outstanding looks helped promote the car show, which was the first time to break the traditional car marketing method.

At the same time, as the person in charge of Elf Auto, Tian Min personally started the delivery mode on his own live broadcast platform, "Dear family members in the live broadcast room, we Guanju Automobile directly received an exclusive discount of 5000 yuan in the live broadcast room today. In addition, We also give away exclusive gifts worth 19800.”

Lin Miaomiao looked at Tian Minze who was selling cars in front of the camera. She couldn't help but want to laugh, but she held it back. After all, this was her own business. In an instant, I feel a little distressed. Very few company executives are willing to do this.

Tian Min felt calm at that time. After all, in the future, there will be many bosses who sell air conditioners, mobile phones, and houses in person, as well as a little girl selling rockets.

Live-streaming of goods is no longer novel, which means that I can now have some first-mover advantages.

Tomorrow Information now focuses on the field of live streaming and selling goods. From the perspective of turnover, it has developed new marketing methods and is already the third largest player in the market.

Through its platform advantages, Genie Auto's first marketing campaign was quite successful, with pre-sales of 7 units in July.

Tian Minze worked overtime in the company for longer and longer periods. Ren Songhao reported on the latest UP2U strategy, but Tian Minze always felt that he was not satisfied enough.

"Mr. Tian, ​​our popularity is still limited," Ren Songhao said helplessly, "After all, Xiaoli Sanjia already has some first-mover advantages, and we latecomers still need to operate our own brands."

There are many sources of brands. On the one hand, the quality of the car must be ensured. Once multiple accidents occur with electric vehicles, it may have a huge chain reaction.

On the other hand, there are more targeted target customers.

"Songhao, have you ever thought that I can be the heat?" Tian Minze suddenly thought.

Ren Songhao was a little confused, and then asked, "Mr. Tian, ​​do you mean Go? We can organize a Go competition, preferably a world championship, but is this feasible?"

In recent years, the Chinese competition area, as the world's largest competition area, has only one Chunlan Cup, which has increasingly dissatisfied chess fans, and the call for holding a second world competition is getting louder and louder.

Therefore, for Elf Car, while Tian Minze's influence is still there, there is still a good chance to compete for such a competition.

Hearing Ren Songhao's hesitation, Tian Min asked with a smile, "Don't have confidence in me? Do it boldly, I am full of confidence in myself."

Ren Songhao was still a little uneasy. After all, his boss had not participated in a professional competition in the past year. In the Masters Tournament at the beginning of the year, Tian Min announced his abstention, ending the celebrity's four consecutive championships.

The Chunlan Cup did not attract Tian Minze's interest. The other six members of the Seven Little Dragons were gearing up to chase Tian Minze's honor.

Now that Go is suddenly proposed as a breakthrough point, Ren Songhao is a little uneasy. After all, no one can say for sure about competitive events. It is unwise to base a marketing strategy on the results of the game.

After listening to Ren Songhao's suggestion, Tian Min shook his head, "I'm sure I can do it. Let's start planning. Many people will like the drama of Return of the King. Design a good strategy and let us go public in December. when."