The rebirth confession failed, the school beauty is anxious

Chapter 528

Zhou Chen rolled his eyes and said with an unhappy expression.

Si Xin echoed: "It's okay in private, but you have to pay attention in public in the future, especially at some important business receptions. Your words and deeds must be carefully considered!"

Chen Kai blushed and nodded: "Yeah, I remember. Thank you Brother Xin for your teaching!"

Zhou Chen changed the subject and said, "Xiaolong, didn't you accept an advertisement? Can you tell me what kind of advertisement it was and how much it cost?"

Chen Xiaolong stretched out his feet, pointed at the logo on the side of the pair of gray Martin boots and said: "The rich bird came to us, and the annual advertising fee is five million!"

Fuguiniao is a well-known shoe brand in China.

It is a famous enterprise in Fujian Province.

At its peak, it had more than 3,000 stores and a market value of 40 billion.

The veritable king of domestically produced shoes.

"Did you agree?"

Zhou Chen picked up the tea cup and took a sip of tea.

Five million in advertising fees is not a small amount.

All large and small enterprises in Jiangzhou exceed five figures.

But the annual profit exceeding five million will definitely not exceed three digits.

However, Zhou Chen still felt that it was a bit lacking.

After all, my expectation is that the alumni network will exceed 10 million registered users within this month.

Fuguiniao Company should evaluate its advertising fees based on three million users.

"I haven't agreed yet. For such a big matter, of course I have to ask you!"

Chen Xiaolong chuckled: "Five million, Brother Chen...I will reach the pinnacle of my life with one single!"

Si Xin drank wine and said casually: "Currently, the alumni network has invested more than 20 million, and you have only recovered a quarter of your original investment of 5 million!"

Chen Xiaolong defended: "If I accept three more ads, we can make back the money in one year!"

Zhou Chen thought for a moment and then said: "Five million is too little, let them charge according to the number of clicks!"

“Would it be a loss if I charge advertising fees based on the number of clicks?”

Chen Xiaolong has learned about the advertising billing model.

Currently, most advertising costs are divided into the following four models.

Per impression: This method is billed based on the number of times your ad is exposed, such as cost-per-thousand impressions or cost-per-impression.

Calculated by clicks: Calculated according to the number of times the ad is clicked, such as cost-per-click.

Per-action: Billed based on specific actions a user takes after seeing an ad, such as cost-per-download or cost-per-purchase

Time-based: You can be billed based on the length of time your ad is shown, such as a monthly or annual fee.

What Fuguiniao and Alumni Network are talking about is to pay the annual fee based on time.

Chen Xiaolong thinks this charging model is pretty good.

Regardless of whether the advertisement is effective or not, the five million advertising dollars will not go away.

Anyway, I hate ads when I browse the web.

He is worried that alumni network users will not click on ads, resulting in advertising fees being billed too low.

"It doesn't matter, just charge according to the number of clicks. The price will be set at 30 cents per time!"

"Uh... I don't understand. In the CPC click billing model, each IP only counts one click. Our alumni network currently has three million users. If we charge it at 30 cents, even if all users click, there will only be 900,000. ah!"

Monk Chen Xiaolong Zhang Er was confused.

A smart person like Brother Chen shouldn't make such a stupid mistake, right?

Zhou Chen picked up a piece of fish fillet and dipped it in the hot spicy soup base, while saying: "In order to avoid affecting the trial experience of Alumni Network users, we cannot set too many advertising spaces. My maximum tolerance is two advertising spaces.

According to the annual fee model, we can only receive two advertisements a year, but according to the CPC model, we can receive multiple advertisements and display them in turn.

Moreover, our registered users are only 3 million temporarily. What if it breaks through to 5 million or even 8 million this month? "