How to spend the 8 million won after rebirth

At the World Trade Conference, Su Yelai won a large order at no cost.

Putting products in chain snack stores not only brings in extra revenue, but also helps expand brand awareness.

deep meaning.

A monthly purchasing amount of 2000 million for 5 years is a very strong guarantee.

It is equivalent to a long-term stable meal ticket.

A stable annual supply of 2.4 million yuan and five years of continuous brand output will give the company more room for trial and error.

However, the prerequisite is that the company must survive.

If the company is on the verge of bankruptcy and reorganization, Sun Zaizhou will definitely not show mercy and will definitely take the opportunity to acquire her company.

Nowadays, there are many people eyeing Mo Xiaoyu's company.

Su Yelai was not worried about other people.

Those business competitions are all about profit, and since they are seeking profit, there will be laws to follow.

But if Deng Jiuyue came to disrupt the situation, then the situation would be completely different.

Someone who is hostile to her and willing to pay the price to target you is actually very scary.

Because such people do things without any rules, and you will never know what they are doing.

If you ignore her danger and become careless, she might really undermine your power one day.

Which line of this?

Su Yelai has never been one to sit and wait for death.

Since the other party just wants to deal with her, then show her some clear ways to deal with her.

Turn passivity into initiative.

At least, let Deng Jiuyue exert her strength where she can see.

Su Yelai decided to do something big to attract Deng Jiuyue's attention.

She convened the product department and the design department, and Mo Xiaozhan and Xiao Jingyuan also participated.

A total of 15 people.

The meeting was held in secret.

"Mo Xiaoyu's company has a wide range of products, but it doesn't pay enough attention to brand packaging." Su Yelai suggested to everyone.

As a brand that has been developing for 20 years, Mo Xiaoyu's popularity is pitifully low.

Many people have tried their products, but few care about the brand.

Therefore, the substitutability is very high, and as long as similar products appear on the market, they can be replaced at will.

This is why those middlemen can easily control Mo Xiaoyu's company.

At that time, Mr. Mo focused on product research and development and innovation.

This would have been a good thing, but there are too many imitators on the market.

Once a new product comes out, a bunch of people will be waiting to imitate it.

In the end, no matter how good the product is, it cannot achieve the same level of fame as Mo Xiaoyu's company.

"Product packaging is the most direct link in enhancing brand impression!" Su Yelai paused on product packaging, which is the company's weakest part.

The product packaging is all the same, just like the snacks sold at roadside stalls.

Who will remember the brand?

There are only two people in the design department. One of them sighed and said, "Boss Su, if the product packaging is changed, no one will know that the product is ours."

The product manager also replied: "Yes, we have tried to update food packaging to keep up with the times. But old consumers are already familiar with our old packaging. After the packaging was changed, they no longer recognized it and bought other brands instead."

That's the dilemma.

The root of the problem is that the brand is not well-known. After changing the packaging, consumers will not be able to find you, which means redeveloping the market.

Developing the market requires investment.

Middlemen will also object to changing packaging.

"So, it's not highly recommended." The product manager said helplessly.

Su Yelai thought for a while and made a prompt decision: "Then split it into two directions. Manager Li, when you go back, count all the company's products and do a good job of market research on the ten products with the highest sales, starting from the two dimensions of consumers and competing products."

"Okay." Manager Li took a pen and wrote it down.

"Our company has launched a number of new products in the past two years, and we have changed the packaging of those products."

Some products that are more than ten years old have special meaning to consumers. They are what they have been eating since they were young, and they are filled with nostalgic feelings.

They prefer the old packaging, which makes them feel more familiar.

Even if the packaging is inconspicuous and does not conform to the aesthetic taste of modern people, they will accept and tolerate it because of their familiarity.

But the new products don’t have those basics.

Since there is no advantage, just change it.

The people in the design department were a little embarrassed and nodded hesitantly.

Su Yelai could see the difficulties they were facing.

Mr. Mo has never paid much attention to design.

It can be seen from the fact that there are only two people in the design department that design has always been a weak point.

These two people were not used when the snack counter and thermal box were designed.

The main reason is that we don’t have enough strength.

At the beginning, she used Qin Yanbei's people.

Now, it would be difficult for them to update their product packaging all at once.

If a company wants to develop, it needs talent.

There is no shortage of talent in the product sector.

There is a severe shortage of design and operation related personnel.

There is no need to worry about the operation, as Su Yelai has the connections behind him.

As for design, I am completely in the dark.

Su Yelai doesn’t understand design either!

Her first reaction was to cooperate with Qin Yanbei.

But after thinking it over again and again, I gave up.

She could find a way to work with others.

Finally, Su Yelai contacted Wan Heliang.

Wan Heliang agreed to cooperate without saying a word, and the two quickly signed the contract.

The next day, Su Yelai packed up the two people from the design department and sent them to Wan Heliang's company.

On the surface, I said I was following up on a project, but in reality I was going there for further studies.

See how those elite designers think and design.

Design requires experience. If you read those good cases and participate in and follow up, you will always make progress.

"The design department is expected to recruit 6-10 people, and at that time we will increase the performance policy and directly link it to salary income. So, whether you are willing to study hard or not is up to you to decide."

Su Yelai will not make accusations, nor will she make empty promises.

She only gives practical benefits.

As long as the person is useful, she is willing to stay.

This time, it is considered an opportunity for them to improve.

After the two of them packed up and left, Su Yelai began to recruit designers on a large scale.

Deng Jiuyuehe soon found out.

"What does Su Yelai mean?" Deng Jiuyue was puzzled.

Why are they suddenly hiring product packaging designers at high salaries?

George Jewan was very clear and he was keenly aware of Su Yelai's thoughts.

Do you want to change the product packaging?

This is a risky move.

It is very difficult for Mo Xiaoyu Company, whose packaging impression is greater than its brand impression, to change its product packaging.

Whether consumers are willing to buy and whether they can survive the transition period are crucial.

If it is not done well, it may backfire and lead to loss of original market share and product backlog.

More seriously, it may also lead to a break in the capital chain.

Thinking of this, George Jevan smiled coldly: "She wants to innovate, so let's help her. I have the right people and can arrange them over."

Deng Jiuyue certainly knew that Mr. Qiao was definitely not really helping.

This help is just a push, pushing Su Yelai into the abyss.

She smiled knowingly: "Then it depends on Mr. George."

"Of course. Miss Deng pays and I do the work." George shook the wine glass.

He has been waiting for Su Yelai for a while.

I was worried that she would not want to come back after going abroad, after all, the air in the United States is so sweet.

Unexpectedly, he came back.

It’s good to be back.

Their business is not over yet.

In China, George still has a chance of winning.

He has plenty of connections in this land.

This is the result of twenty years of hard work.

What is Suyelai?

In the past, he underestimated his enemy and only put in 30% of his strength to deal with Su Yelai.

Now, he officially regards her as his opponent.

"Su Yelai, wait and see." George took a sip of red wine. He would make Su Yelai kneel down and beg for mercy, and he would also get Su Yelai, as well as Dong Ruoyu.

These two women are quite powerful.

It aroused his desire to conquer.

However, Dong Ruoyu did not show up this time.

I haven't seen her for a long time. Where did she go?

He could find no news.

A little bit, I miss her.

In the chairman's office, Su Yelai took over the latest round of job applications.

"This person has a very impressive resume and is very capable. He has designed packaging for many well-known brands." Mo Xiaozhan excitedly pointed to one of the resumes and introduced it.

"Well, it's really good, let's stay." Su Yelai agreed after just a cursory look. Although the conditions offered by the other party were a bit high, they were reasonable.

"Recruit three more people and assign them to independently create the packaging for a product. Oh, and let this person take over as team leader."

"Okay." Mo Xiaozhan took the several products to be upgraded that Su Yelai marked out and prepared to go out.

Su Yelai put down the pen in his hand and pointed to the sofa: "Not busy, sit down."

Mo Xiaozhan knew that there was something important to discuss.

He sat on the sofa and waited for Su Yelai's arrangements.

“When running a company, we should not only pay attention to layout planning, but also focus on talent cultivation.”

What this means is that the company lacks available talent.

Mo Xiaozhan knew the company's problems, but he didn't know what to do.

"Boss Su, what should I do?"

“You need to be attentive and understand your subordinates. You need to deeply understand and analyze their personal strengths, needs and goals, and train and motivate them more if they are in line with the company’s development.”

This is actually quite difficult.

Many people don’t even know what their strengths are, let alone have any so-called goals or needs.

It’s not that they didn’t have it, it’s that they didn’t think about it.

However, a person with a sharp eye can inadvertently see it from the details of work, words and actions.

Mo Xiaozhan is now a manager, and as the general manager of the company, he must have such ability.

This ability is never achieved overnight.

That's experience.

And experience needs to be accumulated.

Su Yelai has the patience to wait for him to grow up.

When Mo Xiaozhan walked out of the office, he felt clear-headed yet confused.

Su Yelai's words gave him an epiphany, but he didn't know where to start.

Su Yelai finally gave him homework.

“You are assigned a task, and you must stay in each office and workshop for two hours to work with them.

One month later, we compiled a list of potential employees suitable for the company's current development and planned the company's talent training and recruitment plan for the next stage."

This task is a big challenge for Mo Xiaozhan.

Is he okay?

Su Yelai was full of expectations for him.

But he himself was a little unconfident.