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Qixi Garden Party.

many people!

Although the park has limited the number of people for safety reasons, there are still many people, especially at night, when everyone comes to release river lanterns, and the streets are crowded with people.

Because it was Chinese Valentine's Day, the lights in the park were changed to a yellow halo like lanterns, and the atmosphere suddenly became charming.

Bai Xi sat in a private room on the fifth floor of the restaurant, looking down at the river where men and women lit candles in small boats and gently placed them in the river.

The warm yellow candlelight was dotted like stars, flowing along the water, swaying in the evening breeze and drifting away into the distance.

beautiful!

On the shore, in addition to those releasing river lanterns, there are also safety guards on standby at all times, fearing that someone will fall overboard.

In fact, the river is very shallow and long. It circles around the entire park and then enters the water treatment center to circulate again.

There are more than a dozen places in the park where you can release river lanterns.

But there were too many people releasing river lanterns, and soon the lanterns were connected end to end, and the small river turned into a warm yellow dragon.

She pulled out her hand from Jiang Hui's hand, took out her phone, took some photos, and sent them to the group for eating, drinking and having fun, "Do you want to come and play?"

Then she sent the link to the event and said, "If you want to come, I'll reserve tickets for you."

The tickets were already booked, but the boss personally added a few people, so there was no problem at all.

Soon, Zhang Hua responded first, "It looks great! Where is this? I want to go."

Well, Zhang Hua didn’t even open the link. It’s been several years, and his personality hasn’t changed at all.

Fang Lan followed up by saying, "It looks interesting. I want to go. Do I have to wear ancient costumes?"

"You don't have to wear it. If you want to wear it, I can prepare it for you. Anyone who wants to come can send me their height, weight, shoulder width and waist circumference in a private message."

Bai Xi asked again: "When are you planning to come? I have time to treat you to a meal before July 6th. I'm sorry I can't accompany you on Chinese Valentine's Day!"

After a while, Fang Lan sent a message, "Then how about the day before Chinese Valentine's Day, 6:30?"

"Come earlier, how about five o'clock? Let's have dinner together." It was the end of my junior year and I hadn't seen Fang Lan for more than a month.

At this time, Zhang Feng sent a private message with his height, weight and other information, and responded to the topic of eating, "Let's go together, the day before Chinese Valentine's Day. You treat us to a garden tour, and I'll treat you to a meal!"

Bai Xi: "How can I let you treat me in my territory? Don't worry, I have arranged everything!"

After all, she is the boss and has privileges. She has the best location in the park, in the restaurant at the highest point of Huayun Hotel, and she has reserved a private room for Bai Xi.

She can use it anytime.

Bai Xi chatted with them for a while, and sent the data of the number of people and body shapes to the people at Yunxiang Clothing, asking them to prepare the clothes and put them in Yunxiang's store in the Intangible Cultural Heritage Park.

After giving the order, she put down her phone.

The first day of the Qixi Garden Party went quite smoothly.

There was no need to keep an eye on him for the next few days. Bai Xi turned around and grabbed Jiang Hui, "Let's go, let's think about where we can go for the next two days."

I finally have some time.

Jiang Hui gave an apologetic smile, "I have something to do these few days, but I will definitely be with you on Chinese Valentine's Day!"

Bai Xi was a little unhappy.

After finally making some time for himself, he's busy again!

She sighed, "Well, I'd better go and watch the show!"

Jiang Hui reached out and held her hand, "Sorry, I will definitely come back by Chinese Valentine's Day, wait for me!"

Bai Xi nodded. Although she was a little disappointed, business was more important. She smiled and said, "You go ahead. I'll work too."

Although you can rest, you can also work.

There is never a shortage of things.

No, here it comes again.

After more than two years of expansion, Joy Plaza now has six stores in China. But recently, the seventh store that was about to open ran into some trouble. The original local luxury mall was unwilling to let Joy Plaza take away consumers, so it introduced a policy of ten times the points.

Spend one dollar and get one point.

One point can be spent as one cent.

Now you can get ten times the points, which means if you spend one dollar, you will accumulate ten points, which can be used as ten cents.

It is equivalent to a 9.09% discount.

The same intensity as the store anniversary celebration.

It attracted a lot of consumers at once.

The other party uses this kind of discount to attract everyone to release their purchasing power in advance, so that when the Joy Group opens, there will be fewer people who want to shop.

The opening is in two weeks, and we can't be without people. Zhang Pingyuan sent a planning proposal to Bai Xi. The general idea is: if you offer a discount, then we will also offer a discount.

Prepare for a price war.

But this plan was rejected by Bai Xi.

She had a video conference with Zhang Pingyuan, "I remember we did a group portrait of luxury goods buyers?"

During the expansion process, proper investigation is essential.

Zhang Pingyuan, "Yes. Do you want it? I'll send it to you."

“No need.” Bai Xi had seen it and still remembered it. “Luxury consumers can be roughly divided into three groups: the super-rich, the affluent, and the middle- and upper-income groups.”

There are various subdivisions, but they are roughly these three types.

Wealth needs no explanation.

The wealthy class, whose annual income is at least one million yuan and some even tens of millions, are the main force of luxury consumption.

The middle and high income groups are basically workers, with an annual income of 300 to 1 million. After deducting the expenses for food, clothing and housing, they save enough money to buy a luxury item every month or every few months.

It is another main force in luxury consumption.

The main reason is that this group has a large number of people.

"The wealthy don't care about money, and discounts can't impress them. According to Maslow's theory of needs, if you want to impress them, you have to satisfy their top three needs."

“The wealthy may be impressed by discounts, but they also have higher-level demands.”

"So, a one-size-fits-all discount won't work. Let's redo this plan."

After hanging up the video conference, Bai Xi was stunned for a while, not knowing what Jiang Hui was doing... They had been apart for a long time recently, and she was a little uncomfortable with it.

But she was soon attracted by the documents handed over by the secretary and continued to work.

A few days later, Zhang Pingyuan sent a new opening ceremony plan. Bai Xi took a look at it and thought it was pretty good. There were different arrangements according to different consumption amounts.

Pure cash back for annual cumulative consumption below one million.

If the annual cumulative consumption exceeds one million, in addition to cashback, they will be invited to join a club, which regularly organizes activities for them, such as drama, ballet, concerts, camping...

The activity is not the point. The point is that a group of people get together like this, which is equivalent to a circle. They have something to talk about and make friends here. Over time, they will develop a sense of belonging.

For those who spend tens of millions per year, there are special shopping channels, door-to-door service, and so on.

Bai Xi flipped through the list and said, "The first and the third types are both easy to deal with." Especially the third type, which is equivalent to treating the customer like a master. Many places have such services and they are well-known for it.

The second one, on the other hand, said, "Be careful when arranging activities. They must be healthy and safe, and there must be no problems."

Zhang Pingyuan said he had made note of it.

"As for this plan, it can only be considered a preliminary version at present, and we need to continue to refine it in future work." - Especially the second one, which can develop many partners for joint promotion.

She reminded me of some safety issues and turned off the video.

The new shopping mall will open in half a month, and the planning can be done more carefully before the opening.

On the sixth day of the seventh lunar month, the day before Chinese Valentine's Day, Bai Xi was in the company during the day, and at around four o'clock in the afternoon, she had to set off for the Intangible Cultural Heritage Park.

We made an appointment a long time ago.

But why hasn’t Jiang Hui called yet?

What are you busy with?

Bai Xi took out her phone and called him, "We're getting ready to leave. Can you come back today? If not, I'll go and entertain everyone first."

It was a bit noisy over there. Bai Xi soon heard the sound of him walking and opening the door. The surroundings became quiet. "Yes, but I might be late."

"It's okay, I'll wait for you."

Having said that, she stood up and left the company.