Rebirth: Don't miss the good girls, don't waste the bad girls

"Are you telling the truth?"

"You let me run this Hanfu brand and let me be the chief designer. How much shares do you want to give me?"

Jiang Xuening was somewhat tempted.

She had run into obstacles everywhere in Donghai City in the past month and was already badly beaten.

She knows that if you are not famous, no matter how good your designs are, no one will bother to pay attention to you.

You have to know that the fashion circle and the fashion industry are all driven by hype and traffic.

If Jiang Xuening wins the first prize in the campus fashion design competition for four consecutive years, and then participates in the national college fashion design competition and wins the gold medal again, her popularity will definitely soar to a certain level.

If she is recommended by school teachers and packaged by fashion companies, she will soon become famous and become a rising star in the fashion industry.

However, because of Lin Mengmeng's design and frame-up, she had already become a notorious figure in the fashion circle two years ago. Her upward path was cut off, and she fell into the dust.

Now she wants to abandon all her past and stand out by relying solely on her hard power, which is actually extremely difficult.

Plus, she doesn't work for others, she wants dividends, she wants to invest her technology, she wants to be the owner of the capital and not be controlled by it. I'm afraid no fashion design company can accommodate such a big Buddha like her.

"Ten percent."

"The profit margin of the Hanfu online store Hongnixiang is about 30%. Last month, the business was particularly prosperous, with daily sales of one million and daily profits of more than 300,000. Now the business has declined, but it is not a problem to make a daily revenue of about 200,000."

"After deducting all costs and taxes, the net profit for a year should be at least 18 million. I'm handing it over to you. If you can make it bigger and stronger and create more glory, then the money you earn will naturally increase."

"If this brand dies in your hands, it only means that I made a mistake in choosing you, and our cooperation will end here."

Chen Wenjie spoke in a sincere tone.

"If I earn 18 million a year and you give me 10% of the shares, wouldn't that mean I earn a million a year?"

Jiang Xuening was stunned when she heard this.

She had thought that Chen Wenjie would give her shares, but she had never thought that Chen Wenjie would give her so many shares. She had also thought that if she joined, she might make a lot of money, but she never expected to make so much money.

Even if Chen Wenjie doesn't rely on her, he can still rely on this Hanfu brand to earn 18 million yuan a year. Now she has done nothing, and giving her 10% of the shares is equivalent to giving her 1.8 million yuan directly.

This is really generous!

"Why, you think it's not enough?"

Chen Wenjie asked back with a smile.

"Not a few, not a few, too many!"

"I would rather wander for half my life, only regretting that I have never met a wise master. If you don't abandon me, I will follow you until death!"

Jiang Xuening clasped his hands together and spoke in a very immature way.

"I thought you wanted to worship me as your godfather!"

Chen Wenjie heaved a sigh of relief when he heard that and said something jokingly.

"Chen Wenjie, go to hell!"

"I'm so old now, and I want you to be my godfather. Aren't you afraid of shortening my life?"

Jiang Xuening widened her eyes and spoke.

"Hahaha!"

"My Xue Ning is like a fish to water!"

Chen Wenjie also said something in response.

This is said sincerely. Jiang Xuening is definitely not a half-baked person. She is really capable.

Now that the brand of Hongni Alley has been established and its popularity has spread, continuous output is necessary to maintain this momentum. That’s why Chen Wenjie rushed into it and drew many more Hanfu styles in an attempt to maintain the brand of Hongni Alley.

But this can only ensure that the Hongni Xiaoxiang brand will not decline too much. It is impossible for it to continue to improve, or even take advantage of the momentum, become bigger and stronger, and create greater glory.

But now that he has Jiang Xue Ning, a versatile person, his Hanfu brand Hongni Xiaoxiang can go beyond the scope of Hanfu, broaden product channels, become a more powerful clothing brand, and make more money!

Then Chen Wenjie introduced his Hanfu online store Hongni Lane, and discussed the future development direction of the brand with Jiang Xuening.

Chen Wenjie is not a professional, but his thinking is more than 20 years ahead of Jiang Xuening, and many of his creativity and ideas make Jiang Xuening applaud.

"Mr. Chen, although you haven't learned some theoretical knowledge of the clothing industry, your vision is very forward-looking. No wonder you can make the Hanfu business so successful."

"Using chickens to lay eggs, incubating brands, reverse reasoning, and building a complete industrial chain, this is simply making money out of nothing!"

"According to your idea, you can start your own business with a start-up capital of one or two hundred thousand yuan, but attracting traffic is a particularly important part. Shooting Hanfu photos and videos to attract traffic is a stroke of genius."

"In the future, we can completely replicate the marketing model of Hanfu brands, but other marketing models must also keep up, such as shopping website advertising, physical advertising, celebrity endorsements, celebrity self-media platform publicity, TV advertising, etc."

"If good works plus top-notch marketing methods can't make money, then the entire Longguo clothing industry should be abandoned."

Jiang Xuening said this with great emotion.

"Just go ahead and do these things, but you still have to do it step by step. We are a small family now, so we can't do many high-end operations."

Chen Wenjie said.

Television advertising, celebrity endorsements and the like are just too expensive, and at the time he just wanted to make a buck and that was it, so he didn't think about these things.

Moreover, if it is a local TV station or there are very few people watching during non-prime time, it is better to directly let Li Ansheng, Zhao Shuyan and others to be the spokesperson instead of inviting 18th-tier celebrities. Although they are not famous enough, they are beautiful!

If he were to hire those first-tier female stars, the advertising fees would be tens of millions a year. How much money does he make in a year?

Jiang Xuening's academic ideas may be useful for large clothing companies, but they are of no use at all to their newly started Hongni Alley.

However, advertising on shopping websites and promotion on celebrity self-media platforms are possible and don’t cost too much. Of course, don’t expect the effects to be very good.

"I know that at present our clothing brand will first focus on Hanfu, launch new products every month, and then make timely adjustments based on market feedback, and then add more practical fashion styles such as windbreakers, dresses, and sportswear."

"We can also expand into Eastern-style wedding dresses and Western-style wedding gowns. This is a one-time deal, and the profit margin is huge. What we mainly sell is an idea."

Jiang Xuening spoke out.

"It's a good idea. We can expand it in the future and turn it into Hongni Alley Wedding Flagship Store, Hongni Alley Fashion Flagship Store, Hongni Alley Sports Flagship Store, and so on."

"Increasing brand awareness, the brand effect in the clothing industry is really terrifying."

Chen Wenjie nodded when he heard this, and then made a suggestion.

"Heroes think alike!"

"cheers!"

Upon hearing this, Jiang Xuening excitedly raised the wine glass in front of her, clinked glasses with Chen Wenjie, and then drank it all in one gulp.

Jiang Xuening was not born, but now she has finally found her confidant and her own direction in life.

"It's too early to set up a clothing company now. I plan to open a Hongni Alley studio first. You will be the head, chief designer and shareholder of the studio. The Hongni Alley clothing brand will be officially handed over to you."

"Just do it with confidence. I only care about the results and not the process. You have the final say in the studio. I will give you the greatest freedom. I hope you won't let me down."

Chen Wenjie took a step back and saw a broader world, so he just became a hands-off boss.