Rebirth 2006, creating a super consortium

After taking a sip from the cup of water handed over by Liu Lingdong, An Xin put the cup down and said with a smile, "Now there are only two of us, is it okay for me to call you Lingdong?"

Liu Lingdong laughed in silence: "Of course no problem, but I'll still call you Mr. An, you should know the reason!"

An Xin smiled knowingly!

There's really no familiar way to call myself by my name!

Mr. An? Mr. An? Xiao An? Be careful?

Or just call Anxin?

You can't call her Xiao An An or Xiao Xin Xin, right? Dog head.jpg

After counting and counting, the title Mr. An is the most appropriate!

"Just call him Mr. An. In fact, in ten years, it wouldn't be bad to call him Old An, hahaha!"

"Ha ha!"

Liu Lingdong couldn't help laughing for a moment, but then he said with a sigh: "Mr. An, ten years later, you will only be 32 years old, which is the prime of your life. You still have a lot of time to enjoy!"

"But I'm different. I'll be 42 years old by then. How's the saying?"

“At forty, you are free from doubts. You are already halfway through your life.”

"Don't mention it. I really hope I can travel through time and space and go to ten years later to see how I was doing then!"

Peace of mind and happiness!

What a coincidence! I really know how you were doing at that time!

Ten years... oh no, nine years later, you will marry a young and beautiful wife who is famous all over the internet, then give birth to a son right away, and then catch the express train of mobile Internet, successfully becoming a super-rich man worth tens of billions!

Well, unfortunately, in 2018, he was completely ruined because of a romantic scandal!

This scandal also provided netizens with long-lasting memes such as Yidong and Super Saiyan...

Of course, this was Liu Lidong’s life trajectory in his previous life!

In this life, Liu Lidong even sold JD.com, so obviously he no longer has the chance to go back to his previous life’s path!

An Xin raised the corner of her mouth and said with a smile: "Qiandong, don't sigh about the passing of time, it's meaningless!"

"We still have to focus on the present and take every step down to earth. Only in this way, ten years later, we won't regret wasting our time!"

"That's right!" Liu Lingdong nodded in agreement: "Then Mr. An, can you tell us about the e-commerce plan for Micro Era?"

After sorting out his thoughts, An Xin said, "Dong, let me ask you a question first. Regardless of whether it is a C2C model or a B2C model, if you just want to build a good e-commerce platform, what is the most important thing?"

Without thinking, Liu Xidong blurted out: "Users and supply chain!"

An Xin nodded slightly at first, but soon shook her head: "Dong, actually what you said about users and supply chain is not wrong, but it is still not enough!"

"After pondering for a while, I came up with a summary of the four core elements of an e-commerce platform. I call them the four elements of e-commerce!"

Liu Xiaodong was a little puzzled: "The four elements of e-commerce?"

"Correct!"

An Xin nodded: "Users, operations, payment, and supply chain, these are the four core elements!"

Liu Lidong murmured: "Users, operations, payment, supply chain?"

"That's right!"

"Next, I will explain it slowly. Please listen and see if you have any questions!"

"First of all, let's talk about users. In fact, to put it bluntly, it is user services. The platform needs to form relevant user models based on the user's relevant usage habits and needs, and then continuously optimize the entire service process to maximize the user retention rate and enhance the user's loyalty to the platform!"

"As for operations, there are many things to do, such as market analysis, customer analysis, platform operation, event planning, marketing promotion, development strategy formulation, etc. These are actually all within the scope of operations!"

"But I think we just need to work hard on marketing promotion and platform operation!"

“Marketing promotion is to attract new customers, while platform operation is to retain customers!”

"These two points complement each other. As long as they are done well and to the extreme, the operation of the platform will be half successful!"

"As for payment, well, this is really very very very very very important!"

"Don't think I'm making a big deal out of it!"

"I have to say that most e-commerce platforms have no long-term vision and the payment channels they are using are simply rubbish!"

"Offline wire transfer, point card payment, Q coin payment!"

"No, what era is this? They are still using this backward payment channel!"

"Honestly, if this kind of platform is not eliminated in the future, it will be unforgivable!"

“Of course, although there are many idiots in the industry, there are also many smart people!”

"I found that many smart platforms have realized the benefits of convenient payment, so they either connected to online banking channels or started to build their own payment systems!"

"For example, Alibaba, their Alipay is actually a unique payment system!"

“As for the benefits of building your own payment system, I will mention three: optimizing the user’s payment experience, accumulating a large amount of transaction funds, and the possibility of expanding financial business in the future!”

"These three benefits alone are enough for us to build our own payment system in the micro-era, and we must start the relevant work immediately without any delay!"

"As for the final supply chain, this is more complicated. We must first distinguish between C2C platforms and B2C platforms. The different platform models lead to different focuses of the supply chain."

“Take JD.com, which previously chose the B2C model, as an example!”

"First of all, let's clarify what the B2C model is. In layman's terms, it means business to customer, that is, the terminal merchant sells goods or services directly to consumers."

"In this case, JD.com has only two options if it wants to adopt the B2C model: either open up the terminal merchant channel and invite terminal merchants to open stores, or build a supply chain for its own mall!"

"In fact, JD.com has neither the appeal nor the resources to open up the terminal merchant channels, so the only way to go is to build a supply chain for its own mall!"

"If I remember correctly, JD.com's goods are first purchased in offline markets, and then sorted and listed on JD.com for sale at a higher price, right?"

Liu Xidong stopped writing and looked up to reply: "Yes, all the 3C products sold by JD.com are purchased in bulk from major electrical appliance markets in Beijing!"

"Although we sold more than 5000 million yuan worth of goods in the first three quarters, after deducting various operating expenses such as payment for goods, warehousing, logistics, and discounts, we still lost more than 100 million yuan!"

"To be honest, if you had come a month or two later, JD.com might have collapsed!"

An Xin was not surprised by this.

For any e-commerce platform with a b2c model, there is absolutely no possibility of making short-term profits!

Isn’t Amazon awesome?

The world's largest b2c e-commerce giant!

Guess how many years it took before it started to become profitable?

A whole twenty years!

Amazon is profitable thanks to the huge profits from its cloud computing business, while its e-commerce business is still suffering from continuous losses...