The president is committing suicide

The two of them quarreled and fiddled on the bed for a while, then finally packed up and went out to work.

Shen Cong sent the person downstairs of the company before taking a detour to his own company.

Xiao Mimi was not in the mood to go to work today and kept hanging around in front of her.

"Just say whatever you want to say. Why are you pacing back and forth like this? I'm not a worm in your stomach. Even if you give me a thousand hints and I don't say anything, I still won't understand." Ding Jiaying finally put down her pen.

"Jiang Chengwu has an event just downstairs from our company." Xiao Mimi touched her chin.

Ding Jiaying stood up in delight: "What are we waiting for? Let's go and take a look!"

Xiao Mimi was a little puzzled. How could someone who could forget her husband not forget her idol?

In fact, most of Ding Jiaying's friends would find her a little polite, a little distant, and too cold. It seems that she has no interest in anything and has no enthusiasm for anyone.

But her love for Jiang Chengwu has not faded after all this time, even though there is already a peerlessly handsome man by her side?

Ding Jiaying knew that Jiang Chengwu had been notified of a new movie and was ready to join the crew, the same crew that Qiao Shen had been kicked out of.

The director has high requirements. In order to maintain their best performance, all actors are not allowed to leave the crew at will during the filming, and they are generally not allowed to take leave.

Therefore, this event he is attending downstairs in his company may very well be his last public appearance. How could he let such an opportunity slip away from him?

Although she has lost her memory of recent years, the idol’s growth in those years is available on the Internet in high definition, some even in 4K.

Some time ago, she was cramming on her phone, hiding in the study room, smiling foolishly and being alert to Shen Cong who might appear at any time.

He lacked patience for the proud and admiring look in her eyes whenever she mentioned Jiang Chengwu, so last time he pressed her on the sofa and punished her madly and cruelly.

"Why are you going? You didn't take anything. There are so many people downstairs, you won't see anything if you go." Xiao Mimi handed her the phone to watch the live broadcast.

"Not really. Is the scale of star-chasing so large now?"

Ding Jiaying looked at the flow of people on her phone and recalled the time when her fan club only had a few dozen people, and she was filled with emotion.

"Is this live broadcast from our company? This avatar looks so familiar."

Xiao Mimi opened the work group on her phone.

Ding Jiaying suddenly realized: "Kuang Zheng. Why is he also a fan of celebrities?"

"He is not chasing stars, he is chasing traffic. Live streaming is a way to make money."

"So this is not an account operated by the company, it is his own private account."

"Hmm. Have you thought of anything?"

Ding Jiaying slapped her forehead and said, "I figured it out. He skipped work. We need to strengthen the management of the company and prohibit colleagues from doing side jobs during work hours..."

"Stop, stop." Xiao Mimi pointed at her head and turned it around. "Think about it. Why did I come to you? Think about it."

Ding Jiaying couldn't imagine it.

Her innocent look almost made Xiao Mimi want to stab her.

"Professional, professional, where is your professional acumen?"

"what?"

Ding Jiaying didn't understand why Xiao Mimi was so angry.

Looking at the pile of documents on my desk, I feel that there is nothing wrong with my professionalism at work.

There have been almost no mistakes in my recent work, and it has become more and more smooth. My colleagues also say that I have become more stable and stylish.

"You are a big anchor, and the scale of your fans is not comparable to that of small anchors like Kuang Zheng who are just doing small things to make extra money. You are not seriously injured now, and the recovery of that damn memory does not seem to be a big problem. The most important thing for you to consider now is to resume broadcasting as soon as possible." Xiao Mimi was very disappointed. "Even if you encounter such a big event, you can't think about the relevant matters of your account. This is very dangerous. You are getting further and further away from your biggest advantage."

Ding Jiaying didn't understand: "No, that's not what you told me before. You said that the account was not closely connected to the company and had no connection."

"That's to comfort you." Xiao Mimi told the truth.

"This account is definitely not something that can be created by one person. Your personal charm is of course important, but the team behind it has also put in a lot of effort. The profit of the account is the company's income, but you get the lion's share."

So that's why. No wonder Kuang Zheng asked several times on the set when her account would start working.

She always said to make the company's recorded videos first and then do the live broadcast.

Xiao Mimi said: "The Internet has memory, but the Internet has a huge number of accounts. A small, inactive live broadcast account that is not updated can easily be replaced by another account. In the era of curiosity and mass entertainment, people's attention stays on your account for only a few seconds, and it is not easy to retain them. The tastes and interests of the public are constantly changing, and the points that attracted them in the past may no longer be effective. Here, there is actually no room for lingering."

Ding Jiaying didn't say anything.

Xiao Mimi shrugged, took a breath, and said in a gentler tone: "We have stopped for several months. It's almost time for the cold rain again. It's time to catch up."

Ding Jiaying knew that what she said was right. Maybe she had thought about it carefully for several times and hesitated whether to tell her, but she was not sure: "Is it okay?"

This is not just a problem that Ding Jiaying is worried about, Xiao Mimi is also worried.

Live streaming is a new thing for Ding Jiaying now, although she has seen it a lot. But watching pigs run and being a pig run are two different things.

Pooh.

That's what it means.

The positioning and tone of the account, the audience group analysis to find the right portrait, what they like and don’t like, how to approach without being too deliberate, what to say and what not to say, when is the best time to broadcast, how to control the rhythm...

Xiao Mimi has to teach Ding Jiaying these problems as if she were teaching a new person.

What's even more outrageous is that this is Ding Jiaying's own account. It was her own special identity and frankness that attracted natural traffic and brought her to such a height.

The team's work was done after her account had attracted attention.

This isn't a carefully curated account, so it's harder to maintain in a less deliberate way.

In order to maintain a consistent tone for her account, the first challenge Ding Jiaying faces now is how to make herself more like Ding Jiaying, more like the Ding Jiaying who once seemed naturally at ease in front of the camera and who was successful in her own media.

“How can I be like her?”

Back to the question again.

Am I her or not, and must I become her now?

What if I didn't become her?