Return to 78: Why are all the Americans panicking about doing scientific research?

Why would Best Buy agree to introduce Dragon Country products into the U.S. market without paying some price?

Why should Lin Kaifeng be given a global patent registration?

Without patents, the various products of machinery companies will be subject to a large number of plagiarism and imitation.

It is not difficult for Western companies to imitate Lin Kaifeng's designs.

Adhering to the principle that you have to give up something to gain something, Lin Kaifeng could only compromise temporarily.

Promised to sell private label goods to Best Buy Group on an OEM basis.

A few years later, when China became an important international partner of the United States, the West further relaxed its policies toward China.

Only then will Lin Kaifeng have the chance to truly sell his company's products to the whole world.

According to the information obtained by Lin Kaifeng, the US government is already planning to transfer domestic industries abroad.

This is what later generations know as deindustrialization.

Labor costs in the United States are too high, and continuing to develop manufacturing domestically will only result in further economic downturn.

Transferring manufacturing overseas and achieving a certain degree of deindustrialization will not only allow the United States to focus on developing high-tech industries, but also allow it to further obtain funds and profits through overseas outsourcing.

By the 21st century, the United States had basically completed deindustrialization.

Apart from the scientific research institutions retained in the local area, the vast majority of the remaining enterprises are engaged in the financial industry.

Deploying industrial supply chains around the world generally has both advantages and disadvantages.

What Lin Kaifeng needs to do is to seize the opportunity as soon as possible.

The United States is planning to deindustrialize, and Lin Kaifeng must grab a piece of this big cake.

The idea of ​​deindustrialization in the United States was good, but in the following decades, it became extremely difficult to transfer industries back to the country.

That evening, Leader Chen held a reception dinner on behalf of the city government.

Heads of various departments were present and warmly entertained Joseph, a senior executive from the US business community.

Two days later, Joseph was about to return home and invited Lin Kaifeng to have lunch with him at the restaurant of the Foreign Affairs Hotel.

"Mr. Lin, I sincerely invite you to visit the United States if conditions permit."

"On behalf of Best Buy Group, I will give you the warmest hospitality, just as your local authorities have given me the same hospitality."

Joseph put down the knife and fork in his hand and extended an invitation to Lin Kaifeng with full sincerity.

"After I finish my work here, I will definitely take some time off to visit your country for an inspection."

Lin Kaifeng wiped the residue from the corner of his mouth and said, "In order to ensure that our cooperation is not affected by any unexpected factors, I decided to provide you with a suggestion for free."

"This suggestion will help you gain more trust among the senior management of the group."

"Oh? What advice?"

Joseph said excitedly.

Lin Kaifeng said slowly: "Open a boutique electrical appliance store and distinguish high-end home appliances from low-end home appliances."

Hearing this, Joseph was silent for a moment, and then said uncertainly: "Put high-value household appliances in a boutique for the elite to choose from?"

"Yes."

Lin Kaifeng said without hesitation: "The United States is the world's largest economy and has a large number of elites. These elites are well-educated, have decent jobs, and earn a good annual salary."

"When they buy goods, they will definitely think of it in a way that matches their status and shows off their elite status."

"I guess your company has never considered selling high-end products and low-end products separately, right?"

Joseph nodded thoughtfully.

Best Buy Group has no such idea, and a series of chain companies including Walmart have never thought of selling high-end and low-end appliances separately.

The United States has a large elite class with strong spending power.

It would be a good idea to open a boutique electrical appliance store specifically to cater to them.

Sell ​​high-end and low-end products separately and identify the target consumer groups.

On the other hand, it can create a proprietary brand.

It's definitely worth a try.

Lin Kaifeng said calmly: "In order to highlight the status of the elite class and reflect the style of the boutique, you, the Best Buy Group, can set a shopping threshold for the boutique, for example, charging a certain amount of annual fees."

Joseph frowned and quickly analyzed the meaning of the annual fee mentioned by Lin Kaifeng.

Seeing this, Lin Kaifeng took the initiative to answer: "Mr. Joseph, you don't need to think too complicatedly about what the annual fee is."

"When I say annual fee, you can think of it as a ticket, except that the ticket is not calculated per visit, but per year."

"Best Buy Group is the first to set up a high-end boutique in the industry, which will immediately attract public attention."

"Customers who want to enter a boutique electrical appliance store to buy goods need to pay a certain amount of annual fees and obtain a membership card representing their identity."

"It has invisibly raised their status and distinguished them from other electrical appliance stores."

"Elite customers who shop at boutique electrical appliance stores can enjoy VIP services that match their status."

"We offer full refunds, same-day door-to-door delivery, and free repairs."

"Once customers find the same product at a lower price in other electrical appliance stores, you can offer to make up the full price difference and free up one-third of the space in the boutique as a customer rest area."

“Set up coffee and some light meals in the lounge area, and decorate the boutique with great style. The elite will surely come in droves.”

Having said this, Lin Kaifeng paused.

Let’s talk about the founding purpose of Best Buy Group.

Attract customers with low prices and quickly seize the market.

"Best Buy Group set lower prices for similar products, which helped you gain a large number of customers and market share, but also led to a series of vicious competition."

"On the other hand, in boutiques, customers who pay to enter and shop there don't care about money at all. They make higher sales profits through high-margin products, and they make profits not by volume but by the price of individual products."

It will probably be a few years before the first paid chain store is established in the United States.

Before this, neither Walmart nor other department store chains had a clear price division for their internal merchandise.

High-end products and low-end products are mixed and sold together.

As a result, the prices of high-end goods are affected by the surrounding low-end products, and they cannot become the first choice of business customers.

Mixing appliances worth thousands of dollars with appliances worth tens of dollars is a sign of lowering one's status.

High-end products should have the style and purchasing restrictions of high-end products.

Otherwise, how to show its high-end?

Joseph roughly understood what Lin Kaifeng meant, and said sincerely: "Thank you Mr. Lin for your valuable advice. This suggestion is perfect, and our group will definitely give it priority consideration."

At this point, Joseph asked an unexpected question.