Return to 78: Why are all the Americans panicking about doing scientific research?

Then, Fang Boyan earnestly advised Lin Kaifeng not to rush into anything.

Setting up a branch overseas rashly is a decision with an uncertain future.

If the business is run well, it will benefit everyone. But once any problems arise in the overseas branch, it will not only affect Lin Kaifeng and the machinery company.

There is also the attention and trust that the superiors place on the machinery company.

"We have known each other for a long time. I know you have ideas and determination, and you are a person who can accomplish great things, but you can't rush into anything."

Fang Boyan said earnestly: "The business environment abroad is different from that in China. I have recently learned about the business competition environment abroad, which can be said to be particularly cruel."

"Your Northern Machinery Company is a major foreign exchange earner in China, but once you go abroad, without the protection of the country, you will face many risks."

"You are not only a well-known figure in the First and Fourth Ministries of Machine Building, but even several top leaders have heard of you. Wouldn't it be good to stay in China and develop slowly?"

Fang Boyan firmly believes that it is not appropriate to move too fast at this stage.

Everyone knows that Lin Kaifeng is a young man that Fang Boyan admires very much.

Fang Boyan is Lin Kaifeng's mentor, and the relationship between the two has long been tied together.

If something happens to Lin Kaifeng, Fang Boyan will also be implicated.

The country has just opened, and many things need to be done slowly.

Domestic companies need to strengthen ties with foreign companies, do business together, generate profits through business, strengthen their own strength, and contribute to the country's economic development.

But it does not mean that we should move from domestic to overseas all at once.

Lin Kaifeng said: "Director Fang, thank you for your consideration. This matter has reached a point where it can't be delayed any longer. There is nothing wrong with steady development, but the specific situation must be analyzed specifically."

Lin Kaifeng changed the subject, took a deep breath and said, "Director Fang, I would like to ask you a question. Why does Best Buy Group attach importance to Northern Machinery Company? Why did they place a large number of orders for air fryers and induction cookers to our company?"

"Of course it's because your company produces products of excellent quality that can make them money."

Fang Boyan gave an answer that was based on common sense.

Lin Kaifeng continued, "You are right. Whether it is an induction cooker or an air fryer, sellers can make a lot of money in the international market, but there is also a problem."

"Seeing that Best Buy Group has made a lot of money from these two products, will other chain stores or electrical appliance manufacturers allow this situation to continue? Will they copy and imitate the products, and will they destroy our cooperation with Best Buy Group?"

"Let's take a step back and say that if Best Buy becomes greedy and puts forward a lot of harsh conditions one day, should we still cooperate with them? If not, where can we find new agents?"

"When we do business with foreign countries, we must pay attention to methods and means, and we can't just wait for customers to come to us."

Lin Kaifeng used the situation at the Canton Fair as an example. Whether it is the Spring Canton Fair or the Autumn Canton Fair, domestic export products always maintain the same sales method, waiting for foreign businessmen to come and buy.

The saying that good wine needs no bush may still be applicable in the past.

But today, this sentence is seriously out of touch with the times.

A mature enterprise must not only have the ability to manufacture various new products, but also have a broad vision.

Be able to grasp market trends at the first time and understand all major and minor events happening in the business field.

Make timely development adjustments based on specific circumstances.

The biggest problem at this stage is that Chinese companies know too little about foreign countries.

Whether it is the birth of new technological products in foreign countries or some major shocks in the business world, domestic companies are always slow to react.

"Director Fang, there is one thing I agree with very much. The business world is like a battlefield. In the business world, obtaining intelligence and understanding information is more important than anything else."

Lin Kaifeng said seriously: "The benefit of setting up a branch is that it not only allows us to be the first to understand what is happening in the international business market, but also makes it easier for me to introduce production equipment from foreigners."

"Continuing to develop domestically may help avoid many risks, but it will also lead to the loss of many opportunities."

"The Canton Fair is held twice a year. It is our only chance to meet foreign businessmen. Apart from the Canton Fair, are there other events in China where foreign businessmen gather?"

Faced with Lin Kaifeng's questions, Zhang Jianshe could not answer any of them.

Since its inception, the Canton Fair has been the only export event for Dragon Country.

Other activities will also allow you to come into contact with some foreigners, but the scale and frequency are far inferior to the Canton Fair.

Lin Kaifeng said: "Perhaps my idea seems a little unrealistic to you, but I believe that one day our Northern Machinery Company will be able to expand its business to the whole world, and the various products it produces will become the first choice of consumers around the world."

Next, Lin Kaifeng will report to Fang Boyan in more detail about this issue of going abroad.

The overseas branch will be temporarily established in Hong Kong City.

The port city is a global trading city and a place where foreigners gather, with unlimited business opportunities.

While attending the Autumn Canton Fair, Lin Kaifeng met Hong Kong entrepreneur Wang Lei.

For the sake of their compatriots, Lin Kaifeng gave Wang Lei an idea of ​​​​survival.

The Wangjia Garment Factory was transferred from Gangcheng to China through cooperative production, with China being responsible for producing the garments and Gangcheng being responsible for sales.

Before coming back, Lin Kaifeng called Wang Lei.

Wang Lei is in contact with the leaders of the Southern Special Economic Zone.

Next year, Wang Lei's garment factory will be fully moved to the mainland.

Wang Lei, who owed Lin Kaifeng a favor, was willing to help Lin Kaifeng set up a branch in Gangcheng.

With the assistance of the Wang family, the Gangcheng branch of Northern Machinery Group will surely be able to gain a firm foothold in a very short time.

Based in Hong Kong, we understand global economic changes and market trends.

"I went out this time mainly to seek help from the Fourth Ministry of Machine Building. Hundreds of experts were invited, but as the saying goes, a skilled cook cannot cook without rice."

“There are a large number of semiconductor experts, but it is far from enough for our company to implement high-tech commodity projects.”

"We must provide the experts with all the equipment and production materials they need. Many of these things are imported goods that we lack. Only by purchasing them from abroad can we temporarily make up for this shortcoming."

Lin Kaifeng said: "The semiconductor industry and the home appliance industry involve countless high-tech projects. We cannot put all our eggs in one basket. Only by going global can we gain the greatest autonomy."

"If we stick to domestic development, we will be too passive and lose many valuable development opportunities."