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Chapter 70: One business, two products, bundled sale of coffee beans
Mak Kee is a well-known fast food chain brand.
Its founding can be traced back to 1902.
It originated from a small fast food restaurant owned by two brothers named Mai.
After years of development.
The founder was successfully kicked out and the brand completed full commercialization.
Through franchising, it is spread across major developed countries.
Just because it is a household name in the West doesn’t mean it is also known in Dragon Country.
Due to some business reasons, Andrew and Wyndham spend more than half of the year living in Hong Kong Island within the Dragon Country.
He knows the situation of Dragon Country in great detail.
Lin Kaifeng said with a smile: "Don't be surprised, my company is coming to the Canton Fair to export goods, so we must do some homework."
"If you don't understand the global business landscape, how can you negotiate business with foreign companies?"
Hear this.
The two of them then felt that it made sense.
Indeed it is.
How can you do business without understanding the market?
Following Lin Kaifeng’s introduction.
The two learned that he was the inventor and patent holder of this technology.
He is also the general manager of Northern Machinery Company.
"The air fryer produced and designed by our company has the characteristics of fast cooking, simple use and easy cleaning."
“The most important thing is safety.”
Without waiting for the two to react, Lin Kaifeng introduced the various features of the air fryer.
Doing business with foreigners.
First of all, you have to let people know that you are not an amateur.
Otherwise, you will definitely be cheated!
"When we say safety here, it not only means safety in use, but also means safety in eating."
Glancing at Wyndham's plump body, Lin Kaifeng said with a smile, "Mr. Wyndham, you must be a super fast food lover, right?"
Hearing this, Windham smiled sheepishly.
Due to work reasons.
Wyndham’s three meals a day are almost all fast food.
As I ate more and more, it changed from simply filling my stomach to an obsession.
If I don't eat for a day, I feel uncomfortable all over.
Burgers, French fries, fried chicken, Coke, coffee.
It constitutes Wyndham's entire dietary structure.
"Mr. Lin, do you mean that food cooked in this pot will not cause obesity?"
Andrew asked hurriedly.
Lin Kaifeng smiled and said, "Excessive intake of fat is one of the main causes of obesity. As you can see, the air fryer uses oil-free cooking technology."
"During the cooking process, not only does it not require the use of oil, but it can also evaporate some of the fat in the food itself."
“You can enjoy the comfort of fast food and the unique taste of fried and grilled food without having to worry about obesity and health.”
“Is it particularly safe for the human body?”
Wyndham blurted out, "Damn! Did you go to England some time ago?"
"No."
Lin Kaifeng shrugged.
Andrew frowned.
Andrew knew exactly what his old friend wanted to say.
In 1974, the two jointly invested to introduce McDonald's from the United States to England.
Once it entered the world, it became popular across the three islands.
In just four years, the duo opened hundreds of chain stores.
While making huge profits, troubles also came.
four years.
Obesity rates among British children continue to rise.
Some parents went to the fast food restaurant to protest, believing that the high fat content was harming their children.
The authorities were under pressure.
Domestic Mak Kee restaurants are required not to conduct commercial promotions on television, radio, etc.
"Wyndham, you said that if we do this, it will be a great help to the company's brand, right?"
Andrew whispered.
"of course."
Although Wyndham is fat, he has an extremely sharp business mind.
Damn the experts, reporters, and those parents who can’t control their children.
I can’t wait to take a bite of the meat at the chain restaurant!
Merchants are capital.
The essence of capital is to pursue profit.
Pursue high-profit, low-risk business areas.
The air fryer in front of us clearly conforms to the profit-seeking nature of capital.
With just a few glances, the two had completed all the communication.
"Mr. Lin, Wyndham and I are very interested in this product. May I ask how much is its export price per unit?"
"Three hundred dollars."
"Three hundred dollars? No no no, that's too expensive!"
Andrew shook his head like a rattle.
If it's a hundred dollars, we can talk about it.
Expecting the other party to bargain, Lin Kaifeng smiled and said, "Mr. Andrew, if it is paired with another product, you may change your mind."
"What product?"
Andre asked.
Lin Kaifeng bent down and picked up a small bag from the ground.
Open pockets.
Inside are full of brown coffee beans.
"Kilamanjaro coffee beans, are you interested, Andrew?"
"Oh my God! How did you get this coffee beans?"
Windham stretched out his fat hand, grabbed a handful of coffee beans, put them to his nose and sniffed.
Yes, genuine Kilamanjaro coffee beans.
A series of eastern African countries including Sanggo and Uganda.
It has long been a British colony.
Kilamanjaro coffee beans and another type of coffee beans.
It has always been a favorite coffee category among the British upper class.
In addition to black tea, the British also consume a lot of coffee.
Lin Kaifeng whispered: "Because of the war."
After hearing this, Wyndham and Andre suddenly understood.
Last October.
A war broke out between the states of Wu and Sang that affected the entire east.
With the secret help of the Dragon Kingdom, the Sang Kingdom defeated the aggressive Wu Kingdom.
Lin Kaifeng's company must have this relationship.
Obtained the exclusive sales rights for Kilimanjaro coffee beans.
No wonder Lin Kaifeng is so confident.
"Gentlemen, we are talking business here, and what I am going to say next may sound unpleasant."
"But please believe me, I don't have any bad intentions."
Lin Kaifeng said: "Due to some very shameful reasons, your country has a very bad reputation in Africa."
"The country that has been fighting with you for a hundred years is gradually influencing Black Continent. Your influence and business territory in Black Continent are shrinking little by little."
“Sangguo and Uganda are both major coffee producing areas.”
"Sang Country and my company have a very good business relationship. As for Wu Country, it is currently occupied by Sang Country."
Andre and Windham were extremely surprised.
Is this person in front of me a businessman or a strategic analyst?
Every sentence hits the pulse of Britain.
That damn blue Gallic rooster.
Taking advantage of the decline of Britain's power, Britain established diplomatic relations with a large number of African countries.
Step by step, the British forces were driven out from the Black Continent.
"Three hundred dollars a piece, plus an exclusive coffee bean supply contract for both countries."
A sudden voice sounded behind the two of them.
When the two of them looked back, they were so angry that their noses were crooked.
What the hell.
How did I meet this bastard?
A man in a suit, not very tall.
The middle-aged man with a slightly shriveled appearance looked at the two of them with a haughty expression.
Masahiro Kudo.
One of the big names in the island nation’s fast food industry.
The founder of Saya Western Restaurant, the two are sworn enemies in the area.
none of them!
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