Rebirth of the Republic of China: The Story of the Chaebol

Ever since Sun Tong handed over official duties to Crown Prince Sun Jingwen, the emperor had completely free time.

"Lao Qu, what kind of car are you driving? It looks pretty nice."

Nowadays, the family members are busy outside all day long, and Sun Tong, who can't sit idle, naturally won't continue to sit stupidly in the palace.

Recently, Sun Tong has become completely obsessed with the activity of "secret visit". From time to time, he would invite his old friends together, and a group of old men would start running around Nanhua.

"The new crown is pretty good, isn't it?"

"Crown Motors has been doing pretty well in the past two years. I heard they've even sold cars to Europe?"

"It's still not as good as Sixiang. Sixiang's cars are selling really well in Europe now. Compared with Sixiang, Crown still has a long way to go."

"It takes time for a car brand to develop. Crown has developed quite well now, especially after acquiring Maserati and Porsche. Now its technology is slowly catching up with Sixiang. As long as it does a good job in publicity, it still has a chance to compete with Sixiang."

Sixiang Automobile is the first automobile brand created by Sun Tong. It not only has the earliest four major series of Qinglong, Baihu, Suzaku and Xuanwu, but also later acquired Bentley, Jaguar and Rolls-Royce. In the past two years, it has cooperated with the South China military to develop the military armored vehicle Defender.

Crown Motors wants to compete with Sixiang Motors, but it is still a little immature at the moment.

However, compared to Sixiang Automobile, the nobles of Nanhua still support Crown Automobile more.

At this point we have to talk about the shareholding structure of the two car companies. Sixiang Automobile is a wholly owned enterprise by the Nanhua Royal Fund, which means that all the shares of this company are held by Sun Tong. Although the royal family is still the major shareholder of Crown Automobile, domestic nobles all have some shares in this company.

One is a company that has nothing to do with him, and the other is a company that has a little relationship with him. If it were you, who would you support?

"I remember your second son was also involved in cars, right?"

"Yes, there is a car brand called Chenxing. It was established only a few years ago and is still struggling in the low-end sedan market!"

Among the group of elderly people following Sun Tong, none of them are poor.

Take Qu Hongxi for example. Although this old guy seems quiet on weekdays, in fact, his net worth is definitely among the top 50 in the entire Nanhua. If the wealth list excludes the royal family members, Qu Hongxi has a good chance of competing for the top ten of the Nanhua wealth list.

He has money, so naturally he is willing to let his children try more.

In fact, the reason why he was able to accumulate wealth so quickly is also related to his willingness to support his children in starting their own businesses.

Qu Hongxi has seven children in total. Not only have these children worked in the Qu Family Foundation, but now with his support, they all have their own careers.

His second son is named Qu Lianzhou, who graduated from the Department of Physics of Nanyang Technological University. After graduation, he was arranged by Qu Hongxi to work in the family fund for two years. However, he had no interest in finance and other things. So after the two-year internship period, he resigned from the foundation after receiving a dividend and went out to start his own business.

At first, Qu Lianzhou didn't think about making cars. After all, the investment in this industry was too huge. But who can blame him for having a good father? After confirming his son's idea, although Qu Hongxi didn't say anything on the surface, he secretly helped the kid buy two production lines that were about to be eliminated from Sixiang Company.

What is Sixiang Company? It is the world's number one automobile company today. Even the production lines eliminated by Sixiang Company would still have a certain degree of advancement if put outside.

If it weren't for Qu Hongxi, the general manager of Nanhua, who stepped forward this time, Sixiang Company would never have sold these two production lines to outsiders. They would have directly destroyed these two production lines as before.

This time, Qu Lianzhou really got a great advantage.

"Why do you have to focus on the sedan market? With Nanhua's current situation, I think there is a lot of room for development in tool factories such as vans and pickup trucks. Instead of letting your second son fight his way out in the chaotic sedan market, it is better to let him find another way and do a 'local encirclement of the central government'. As long as he can gain a foothold in the automobile market, he will have plenty of opportunities to produce sedans in the future."

After all, he is the younger generation who grew up under his care. Since Qu Lianzhou is interested in developing in the automotive industry, Sun Tong doesn't mind giving him some verbal help.

In fact, Nanhua's automobile market is just as Sun Tong said. There is no shortage of large trucks, buses, luxury cars, off-road vehicles, or sports cars in the market. What is lacking is actually small trucks.

Nowadays, major car companies have not noticed this part of the market. Maybe some people have noticed it, but they don’t pay much attention to it. So this gives Qu Lianzhou’s Chenxing Automobile an opportunity to gain a foothold in the automobile market.