Huang Cheng opened a small beauty shop called Chengzi. She runs her own physical store. She likes skin care and makeup and comes into contact with these in the store every day. She puts her store's products on the Internet for sale and shares some of her own experiences using them.

Unexpectedly, the sales were so good, and the money earned was almost the same as that from my own physical store.

To this end, she invested more time and energy in the online store.

When she received a contact from makeup artist Jiang Jiang, she thought that the makeup artist Jiang Jiang wanted to promote their products. Thinking of the sales of some products she had promoted before, she was very happy. Unexpectedly, the other party recommended a makeup remover oil made by herself to her.

Coincidentally, the best-selling product in Huang Cheng’s online store is also makeup remover oil.

It's a Japanese brand.

So when makeup artist Jiang Jiang recommended makeup remover oil to her, she was a little resistant.

After thinking about it, I rejected her.

Unexpectedly, the other party still insisted on mailing her a sample of makeup remover oil.

Huang Cheng received the sample in a bottle without any words on it. There was neither ingredients nor factory information. She didn't dare to use it at first. It was only based on her trust in the makeup artist Jiang Jiang that she began to try this makeup remover oil.

Then she discovered that this cleansing oil was better than the one sold in her store!

The makeup is melted very quickly, and even if your hands and face are not dry, the makeup remover oil can fully emulsify it.

The makeup removal ability is also good, and most importantly, there is no greasy feeling and the skin does not feel tight after washing.

The product is a good one, but it's not well-known. How about buying two bottles as samples, taking photos and putting them on the shelves?

They contacted Jiang Xue and told her their idea, and were told that the product had not yet been officially put on sale, and they could only sell it after the official sales started.

Then she started to follow makeup artist Jiang Jiang's account and saw several of his blogs. She marveled at how amazing he was and how much he had done for her makeup remover oil.

After the pre-sale started, Huang Cheng paid even more attention to the sales situation and saw that less than 500 units were sold out in a few minutes.

The second time it was put on the shelves the same way.

The third time it was put on the shelves, the sales volume was 3,000. Huang Cheng thought it could sell for a while longer, but unexpectedly it was still sold out.

She was jealous.

She took the initiative to contact the makeup artist Jiang Jiang who had contacted her before through Wangwang account.

There was no reply, and when she replied again, the other party said they could use the consignment model, and they would purchase one bottle for each bottle they sold, and the other party would send the goods.

As for the price, the selling price cannot be lower than 99, which is the price marked in their flagship store, but the price given to her including shipping cost is only 79!

That means she can make a profit of 20 yuan for every bottle she sells without having to ship it herself! !

It happened that she had purchased some products during the previous rush sale, and she used them to compare with the samples that makeup artist Jiang Jiang had sent her to see if they were the same.

After using it, I found that the actual released version was just as good as the sample I had sent them before.

The other party also said that there were many distributors like her. Huang Cheng decided not to use the pictures provided by the other party. She took a set of photos according to her own family's previous shooting style, and put the products on the shelves at the same price as the official price.

As soon as it was put on the shelves, someone immediately asked: "Is it authentic?"

"Don't worry, dear. I am a distributor of Zhujian. I guarantee the authenticity of the products. If they are fake, I will compensate you tenfold."

Then the other party took the photo.

Then the second, third, and fourth person took the photo.

Because Zhujian's official website had not put it on the shelves and it was out of stock, people saw that she had it in stock, and more and more people asked about it. More and more people bought it.

This phenomenon not only occurs at Huangcheng, but also at other merchants.

The only difference is that they didn’t take photos by themselves like Huang Cheng did, but used photos provided by Jiang Xue, so their sales were not as good as Huang Cheng’s.

But some were sold.

After Huang Cheng's store sold more than 200 pieces, she saw that the quantity of this product on the distribution webpage was decreasing, so she made a decision to buy 100 pieces and ship them to her home to avoid out of stock.

As expected, the product was out of stock not long after she made this decision. She was the only one on the entire Internet that had a hundred in stock, and she placed orders even faster.

She actually hoped that the out-of-stock situation would last longer, but unfortunately the distribution website restocked the product very quickly.

At the same time, you can buy Zhujian normally without having to rush to buy it on the shelves at a fixed time.

She thought that this would have an impact on her store and she would not be able to place orders. However, she did not expect that after the official flagship store put the products on the shelves, she could still sell a portion of them every day.

Search for Zhujian Cleansing Oil, and you’ll find it’s the second best-selling product on the entire internet.

Zhujian's makeup remover oil sales even exceeded the sales of the best-selling makeup remover oil product in her original store.

She couldn't understand why they didn't sell the products themselves when they clearly had them, but let the agents sell them instead.

It is obvious that I can make more money by selling it myself.

She was curious and asked the official person who contacted her.

"I'll give you the discounts so that you can see the strength of our brand and have closer cooperation." Liu Qinglin replied. Of course, he would not tell her that he could gain the trust of her old customers and promote transactions. In addition, by widely distributing the products, he could obtain more natural traffic from the platform and increase conversions.

In addition to makeup remover oil, the distribution platform has begun to distribute other products, all of which are beauty related.

Hair dryer caps, false eyelashes, cosmetic bags, and Meishi lipsticks, etc. And according to the official announcement, new and potential products will be gradually released for sale.

Moreover, as the first batch of sellers using the distribution platform, it was free because they were invited. Later, in order to raise the threshold for sellers, a membership system was charged. This made those who used it in the early stage feel that they had taken a great bargain.

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Liu Qinglin thinks that their marketing only targets a small number of people who like to visit forums and post bars. There are also some people who don’t like to visit these forums, but they use Taobao and will buy makeup remover oil when they need to wear makeup. When they search for makeup remover oil distributors, it will undoubtedly increase the chances of their brand being seen.

After discussing with Jiang Xue, he also put on the shelves the store's cosmetic boxes and several other products with higher profits and cheaper sources. These small items sell better than makeup remover oil. Although he gave up some profits, it increased his daily sales by a lot.

A new batch of makeup remover oil products has arrived at the factory, and the inventory is sufficient. Except for the first day when they were put on the shelves, which sold about 4,000 pieces, sales have decreased since then. Now their store and distributors can sell about 300 bottles of makeup remover oil every day.

The total sales volume jumped to first place in the makeup remover oil category.

Sales volume tends to be stable.

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