Rebirth 07 Becomes the First Internet Celebrity.

"The biggest driving force behind this incident was the fans, and the benefits we ultimately gained also came from the fans. I think the key to this success was to get the fans to sympathize with their favorite blogger and to spontaneously stand up to protect her and support her."

Jiang Xue nodded in agreement.

"Yes, fans. I can sum up the whole thing in one word, which is 'soliciting fans'. The underlying logic of being a fan is that when your favorite idol encounters hardship or danger, the fans support you, and your value as a fan is reflected. Saving and helping idols brings self-satisfaction and a sense of accomplishment."

"Fans stand up for the injustice done to their idols, and the relationship between fans and idols becomes closer."

After hearing what the boss said and considering what happened to Wendy this time, everyone present suddenly understood.

“Fans who have experienced this have a higher degree of stickiness with their favorite idols, and their feedback is compensatory purchases and support for the products endorsed and sold by their idols.” In fact, fan circles are quite common in later generations, where celebrities abuse their fans, increase their deposits, and turn passers-by into fans and then into die-hard fans.

The Internet is more developed in later generations, so this routine works well. I didn’t expect that the usual routine would work just as well in 08 when the Internet was not so developed, even though it was used in Wendi’s incident this time.

"The Wendi incident is actually very specific to Wendi's identity as a model and the modeling competition program she participated in. Other creators may not be able to copy her plan in the follow-up operations, but other creators should also know how important fans are to us, how to make fans pay attention to you, how to increase fans, and how to monetize. This has a lot to do with our choice of contracted creators. We choose creators with heavy personal labels and corresponding personalities, or those with strong emotions and strong resonance, or altruism, so that fans can benefit from you. These are your selection criteria."

“As the heads of various departments, you have done a very good job in cooperating in handling this incident. We will sign more sharers and bloggers in the future.

This is an emerging industry with unlimited possibilities in the future. I hope you can work with me to find a replicable and sustainable development method to make the company bigger and stronger. As the boss and you as the core employees of the company, I believe I will not treat you unfairly. "

Jiang Xue said some more words of encouragement, and today's meeting came to an end.

Wendi's matter has come to an end. Jiang Xue can actually be considered a beneficiary of this matter. The account of makeup artist Jiang Jiang was still dug out. Everyone found her blog and matched her face with the face of the makeup artist in the video, and discovered that they are indeed the same person!

Makeup artist Jiang Jiang is really a makeup artist, and he does makeup for celebrity models.

Makeup artist Jiang Jiang is very patriotic and has created her own cosmetics brand, which is also endorsed by Wendi.

If you are a fan of Wendi and need makeup or makeup remover, buy, buy, buy.

Zhujian's sales also skyrocketed.

Her brother had returned from his hometown some time ago, bringing back a stack of shop lease agreements and his own household registration book. Jiang Xue stared at the household registration book with her brother's name on it, and saw the names of Jiang Xue and Liu Qinglin in the household owner column. She felt the invisible weight on her shoulders suddenly lighten a lot, and she felt more relaxed.

"Everything feels unreal, like a dream. I've often wondered recently, if I hadn't met you, what would I be doing now? I might still be cutting hair for people. I wonder if I have saved enough money to open my own barber shop." Liu Qinglin smiled when he said this.

"Yes, your fate changed the summer you met me, and my fate also changed that summer."

*

The days were busy and fulfilling with study and work, and Teacher Yang won an award in the selection activity.

The TV station’s coverage of Teacher Yang allowed many people to see his deeds.

They work diligently in the front line of education, and use their salary to subsidize students, and the students give back to those who needed help like themselves.

Many people were moved by Teacher Yang’s great love.

At the same time, I paid attention to the student aid website. Jiang Xue was not involved in it. The procedures were formulated and implemented by her godmother and another student who took the lead.

After Teacher Yang’s incident was clarified on the Internet, the student aid website appeared in front of everyone and became very popular. Several godmothers held a meeting to discuss and decided not to immediately accept donations from the society.

Instead, we recruited volunteers and set up a financial aid window for the existing students receiving assistance so that the public can see it.

The student aid window has information about the student, including photo, name, guardian's name, reason for family poverty, and main income, as well as recommendations from relevant departments and whether to provide funding.

And funded records, and time.

After the sponsorship, the sponsor can obtain the sponsored student's school information, class, home address, and phone number, and can contact the sponsored student by phone, letter, or in person.

Ensure the authenticity, transparency and openness of the information of every needy student.

We also went to the city to find the relevant regulatory agency. Although it is a non-governmental organization, we plan to report all subsequent financial accounts to the Civil Affairs Bureau and the Education Bureau for supervision every quarter, and accept annual audits from the Civil Affairs Bureau and the Education Bureau every year.

To formalize it, it is not enough to just record in a notebook and a pen like Mr. and Mrs. Yang did before. They want to help more people and receive more donations, so all processes must be formalized. In addition, regarding money, it is necessary to ensure that all funds can only be used for public welfare and not a penny can be used for redistribution.

Standard and procedural regulations have been established.

Then the current account status and the situation of students who are expecting to pay tuition fees after the next semester were publicly displayed.

At the same time, with the town where they are located as the center, they spread to the surrounding areas and left their phone numbers and addresses so that people in need can sign up. Once verified, the information of the people in need of funding will be put on the website for caring people to provide one-on-one funding and assistance services.

If there is no one to provide one-on-one financial assistance, and their website verifies that the student is in particular need of financial assistance, they will use public charity funds to provide financial assistance.

At present, everything is still in the initial exploratory stage. All participating students are discussing enthusiastically in the group and are full of energy.

Building a website from scratch, with all the children's information and every step, it was tedious and messy.

Since my godmother took over this matter, she has devoted herself to it.

Jiang Xue called several times, but her godmother and volunteers went to the surrounding villages and towns to investigate the authenticity of the sponsored students. She was too busy to say much.

Now every Saturday, we will update the information of some children who need financial aid. Just like buying things on Taobao, after listing, you can select the appropriate one and choose the student to be sponsored. The website will suggest the minimum amount of financial aid. After selecting it, you can pay. Others cannot choose this child. After payment, the page of this child will show how much money was sponsored by whom on what date.

Jiang Xue went to grab a spot several times on Saturday, but couldn't get one.

After she finished reading the student's information and before she chose to support him, she was prompted that the money had already been paid by someone else.

The last time it was exposed online, the local TV station reported it, and the print media also reported the deeds of the godfather and godmother, which attracted the attention of many caring people.

There are limited staff members, and a limited number of students who need help. There are many caring people but few children.

If you want funding, you need to be fast.

Seeing the website getting more and more on track and standardized, she felt sincerely happy even though she did not participate in any operation.

2008 ended and 2009 came, and the matter between Wendy and Teacher Yang also remained in 08 and came to an end.